Embed Our Free Valuation Tool and Earn 15% | DealFlowAgent
Pick a time below. 20 minutes with Joe Lewin, who runs the partner programme. No preparation needed.
What exactly do I earn?', answer:
How is a referral attributed to me?
A website address entered through your widget is your referral, permanently. We log the click server side and freeze the first partner code we see against that owner, so it survives cleared cookies and a switch of device.
What if the owner takes six months to finish?
It is still your referral. There is no expiry window and no reduction for the follow-up work we do. First touch wins and it stays won.
Who owns the client relationship?
You do, and that does not change. We are engaged for the valuation, the improvement plan and, if the owner chooses, the sale. We stay in that lane. Your client stays your client, and we say so to them in writing.
What happens if a visitor is too small for you?
We tell them honestly and give them the report anyway. There is no cost to them and no cost to you. Roughly half of submissions sit below the level where a sale process makes sense.
Will the widget slow down or break my site?
No. It is one small script that renders inside a shadow root with its own styling. It cannot affect your page layout, and changes to your site cannot break it.
What happens to the data my visitors enter?
It is held under our privacy policy and used solely to prepare the owner\
Do I need to sign anything before installing?
No. Your code is issued instantly and tracks from the first click. The referral agreement follows by email and is required before we pay a fee, not before you install.
Are you going to compete with me for the client?
No. Our engagement is the valuation, the improvement plan and the sale. Everything the owner already buys from you stays with you, and where the report shows work that is yours we point the owner back to you by name. Traffic runs towards you, not away from you.
Does any work come back to me?
Yes. The questionnaire surfaces needs for tax planning, wealth structuring, accounts clean-up and corporate work. Where the owner ticks the consent box and you offer the service, we introduce them back to you at no charge. You receive the name and the nature of the need, never the report or the figures.
I would rather wait until a client raises a sale with me. Why bother?
Keep doing that, and keep sending us warm introductions. The widget only catches the owners who never raise it with you, which is most of them. It runs passively and costs you nothing to maintain.
Embed a free business valuation report tool on your website and earn 15 percent of our success fee on every completed sale.
); export const SpokeLayout: React.FC
Create an owner-consented second outcome for strong companies outside one client mandate.
Embed the Valuation Tool', description:
What the programme is, what your visitors receive, how the referral is tracked, how you are paid, and exactly how the code goes on your site.
We are an M&A firm. We sell owner-managed businesses in trade services, healthcare, compliance and facilities management. You put a free business valuation tool on your website. When a business owner who found it through you eventually sells with us, you receive 15 percent of our fee. Nothing else is asked of you.
Buying advertising to reach business owners who might sell in three years is expensive and badly targeted. You already have their attention and their trust. We would rather pay a share of a real fee, after a real sale, to the people who already serve these owners.
That is the whole trade. You lend us a piece of your website. We do all of the work. If it turns into a completed sale, we split the fee with you.
This is the section most people skim. It is the most important one on the page, so it is set at full size. Five questions, answered directly.
A business owner visits your website
They see a free valuation tool on your page
We do the work, at no cost to them or to you
The referral is logged to you the moment they type
You get paid when a sale completes
It pays you real money', body:
It makes you look good', body:
It can bring you a client
The questionnaire surfaces owners who need accounts tidied, tax planned or corporate work done, including people who were never your client. Where they consent and you offer the service, we introduce them to you at no charge.
Six things, in order of what partners care about most.
You get paid in cash, per completed sale
A wire transfer of 15 percent of our success fee. On a sale at £5m that is £30,000 to you, on one introduction. Typical payments run from £10,000 to £240,000. No cost to join, no fee to you, ever.
Work comes back to you, not away from you
This is a two-way referral. The questionnaire surfaces tax planning, wealth structuring, accounts clean-up and corporate work. Where the owner consents and you offer the service, we send it straight back to you and charge you nothing for it.
You give your clients something valuable, free
A full valuation, a 24-month plan to improve it and a 30-factor scorecard, prepared by our M&A team. It costs the owner nothing, and it arrives with your firm attached to it.
No work after the 5 minute install
One line of code, pasted once. We do the valuation, the report, the follow-up and the transaction. You do nothing else and there is nothing to maintain.
Your client stays your client
We are engaged for the valuation, the plan and, if the owner chooses, the sale. We do not sell tax, accounting or legal services, and we say so to your client in writing.
You are in the conversation two years earlier
Owners normally tell you about a sale once the decision is made. This puts you in front of it 12 to 36 months out, while the value can still be moved.
Get your partner code', note:
What are the benefits to me
Work comes back to you', note:
How it works', note: 'The whole programme in five steps
Who this suits', note: 'Firms, newsletters and communities
See the tool', note: 'The live tool and four designs
Where it goes', note: 'Homepage, footer, newsletter, show notes
How do I send you an owner
How much will I earn', note:
Your protection', note: 'Attribution, no cross-selling, data
Your clients already ask what the business is worth. Give them a real answer without doing the work yourself.
Tax and wealth planners', body:
Newsletters', body: 'A one-field tool converts far better than a booking link. Readers who own businesses become referral income.
Sector readers are owners. One sidebar placement runs across every article you have ever published.
Podcasts and video shows', body:
Offer members a genuinely useful benefit that costs you nothing and pays you on completion.
and what you paste in behind it.
This is a preview only. Your real code is issued after you fill in the form at the top of the page. Below, Box A is the tool itself, exactly as a business owner on your website will see it. Box B is the one line of code you paste into your site to put Box A there. Your visitors never see Box B.
Get your real partner code
What your visitor sees on your page
This is the real tool, not a picture of it. An owner types their website address, the valuation opens in a new tab on our domain, and your page stays open behind it.
The code you paste in once
Your firm name (optional, preview only)
This changes one thing only: the small line of text directly under the tool in Box A. Type your firm name here and that line reads "[Your firm] has partnered with DealFlowAgent M&A", so a visitor knows whose tool it is before they type anything. Leave it blank and it reads "Built by DealFlowAgent M&A". It does not appear anywhere else on your website.
Your snippet is personal to you.
It carries your own referral code, so every owner who uses it is tracked to you. We do not publish a sample snippet here, because a snippet pasted in without your code would credit nobody. Fill in the form and it arrives by email within a minute, with installation steps written for your platform and a version you can forward straight to whoever manages your website.
It is one line. It sits in the page source like any other script, the same way analytics or a chat tool does, and nobody reading your site sees it. The design and firm name are attributes inside your own snippet, so what you pick never affects another partner.
The widget carries its own styling inside a shadow root. It cannot affect your site design, and your site design cannot break it.
Paper', note: 'Our standard look. Warm, tactile, print-led.
Minimal', note: 'White card, black button. Sits under any brand.
Blue', note: 'White card, blue button. Suits professional firms.
Dark', note: 'Charcoal card for dark websites.
Referral programmes fail when the introducer gets cut out. Four commitments, all of them contractual.
We do not circumvent you', body:
You remain the trusted adviser. We report to the owner and, where they permit it, we keep you in the loop. We never position ourselves as a replacement for the firm that introduced us.
Your list is not our list
We do not market to your clients, your subscribers or your members. Nobody enters our outbound programme because they used your widget. The only contact is about the report they asked for.
You can see every referral
Attribution is logged server side the moment a visitor enters a website address. First touch wins, permanently, with no expiry window. Your partner dashboard shows every referral and its stage in real time.
Two ways to introduce an owner
How do I actually send you a business owner?
There are two routes, and both pay you the same 15 percent of our success fee. Route 1 is a warm introduction: you email us the owner's name yourself. Route 2 is the valuation tool on your website, working on its own 24 hours a day. Setting it up takes 5 to 10 minutes once. You can use both, and most partners should.
You do it manually, one owner at a time.
The valuation tool on your website
It generates the leads for you, with no work from you.
The strongest result we see is both at once: the same snippet on your homepage catching passive traffic, plus one co-branded email to your client list. It is the same snippet every time, wherever you put it. We write the email, you approve it, and it goes out under your name.
This is the valuation tool
Enter your website. Our M&A team prepares a confidential valuation and a plan to improve it.
Strictly confidential. No cost. Your firm name sits underneath.
What buyers actually paid this quarter
Selling a business in 2026
Episode 118: the exit nobody planned
44 min | Owners and Operators
Free valuation report for owners: yourfirm.co.uk/valuation
It is the same one-line snippet every time. Paste it wherever you want the tool to appear, on general website traffic pages or in front of a business owner audience. Use one placement or all six. Press the buttons below to see each one drawn out.
This is the valuation tool itself. It is live, try it.
This exact block is what your one-line snippet puts on your page. A business owner types their website address in, and the referral is logged to your partner code at that moment.
Newsletter', what: 'Below: your email newsletter, with the valuation tool dropped in between two stories.
One short block between two stories. The highest converting placement we see.
Article', what: 'Below: an article on your website, with the valuation tool in the sidebar next to the text.
Sits alongside your writing and works on every page of the site at once.
A full-width band under the fold. Passive, always on, no maintenance.
One co-branded email a year to your own client list. We draft it, you approve it.
A tracked link in the description of every episode you publish.
Tools page', what: 'Below: your tools and calculators page, with the valuation tool listed alongside them.
Alongside your calculators and guides, where owners already go looking.
in pounds or dollars, from referring business owners?