Plan your optometry business's next chapter. Exit on your own terms.
Advised a multi-location independent practice in the North of England on its sale to a major UK optical group securing the founder’s retirement and continuity for the staff.
Facilitated the acquisition of a specialist contact lens clinic in California by a US private equity-backed group allowing the owner to focus on clinical work post-sale.
Managed the sale of a domiciliary eyecare provider to a national healthcare company ensuring the continued care of vulnerable patients.
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Optometry and Optical Practices M&A Advisory | UK and US
You’ve dedicated your career to building a respected optometry practice delivering exceptional patient care and navigating the complexities of NHS GOS contracts and GOC registration. Now it’s time to understand the true value of your life’s work and explore your options with a specialist who appreciates the unique clinical and retail blend of your business.
Is my optometry business really worth that much?
You see multiples thrown around online but do not know how they apply to your practice. The value of your NHS GOS contracts your advanced OCT scanning equipment and your loyal patient base are all significant assets. We understand how to quantify the goodwill and clinical excellence you have built.
What will happen to my loyal dispensing opticians and optometrists?
Your team is your family. The thought of a new owner disrupting that is a major concern. We find buyers who value your team's expertise in contact lens fitting and patient care ensuring a smooth transition for your staff and continuity for your patients.
How do I navigate the changing regulations and market consolidation?
With the rise of large optical chains and private equity the independent landscape is shifting. We help you understand how these market dynamics impact your valuation and find the right partner to thrive in the evolving market whether that is a larger group or another independent.
Before You Speak to Anyone
You’ve likely been approached by buyers before but it’s hard to know who is a serious contender and who is just fishing for information. We separate the wheat from the chaff ensuring you only engage with qualified vetted acquirers who understand the value of your practice.
Without competing offers, there is no leverage. The buyer sets the pace, anchors low, and waits.
These are real acquirers actively seeking optometry businesses. Our network includes over 13,000 registered acquirers with defined search criteria.
+ 13,000 more registered acquirers with defined search criteria
We understand the difference between a practice with a strong NHS GOS contract and one focused on private high-value dispensing. We speak your language.
A Global Network of Buyers
Our 13,000+ acquirers include major UK and US optical groups private equity firms and independent practitioners looking to expand.
By creating a competitive bidding environment among multiple qualified buyers we ensure you achieve the highest possible valuation for your practice.
We are not generalist brokers. We are M&A advisors who live and breathe the optical sector from GOC regulations to the nuances of selling specialist services like independent prescribing.
The backbone of UK and US eyecare we understand the value of your community presence and loyal patient base.
We know how to position the unique value of your clinical expertise and recurring revenue from contact lens subscriptions.
Your work with vulnerable patients is vital. We find buyers who appreciate the social impact and logistical complexity of your business.
Your advanced clinical skills command a premium. We connect you with buyers who recognise the value of this specialisation.
Orthokeratology and Myopia Control Clinics
This rapidly growing specialism is highly sought after. We have the expertise to secure you a premium valuation.
We have deep expertise across every sub-sector of the optometry and optical market.
How to Sell Your Business: Complete Guide
A comprehensive guide for UK and US business owners considering a sale.
Understanding EBITDA multiples and sale prices in the current market.
Choosing the Right M&A Advisor
What to look for when selecting an advisor for your business sale.
How do you value an optometry practice with a strong NHS GOS contract?
Will a buyer keep my existing staff and what happens to their professional registrations?
How do you maintain confidentiality during the sale process?
What is the difference between selling to a large optical chain versus a private equity firm?
I have an independent prescribing qualification. How does that affect my practice’s value?
8 buyers got in touch with the help of their tech. We ended up completing the sale in 32 days to a serial acquirer.
I could not have asked for better support. They found the perfect buyer and secured terms that exceeded my expectations.
The team guided me through every step. I felt completely supported from first call to completion. I then referred my friend Jennifer, who also sold her company with them.
Buyer replied, scheduling intro call
Data room accessed 3x today
Strong intent signal on call
PE firm announces new fund close
Acquirer hires Head of M&A
US firm completes UK acquisition
Sector pricing firmed this quarter
Management meeting confirmed for Thursday
Competitor acquired by a consolidator
Revised offer received, above asking
How we outperform M&A advisory firms
handles research, monitoring and risk.
You already get cold approaches every week. Most are a single buyer fishing for a low price, with no intention of paying a competitive multiple. We run a structured, confidential process that turns scattered approaches into
3 to 5 simultaneous offers you can compare
, led end-to-end by a senior advisor on your deal — not a junior handler.
Competitive process across 80+ qualified buyers in your sector creates real tension on price and terms.
You choose the right buyer, not the only option.
Better deal structures mean more in your pocket on day one.
The right buyer looks after your team, your clients, and everything you built.
Here's how we deliver these results for business owners.
Handles research and analysis behind the scenes, monitored by your advisory team
Sage handles the heavy lifting: research, document preparation, buyer monitoring, risk analysis. So your advisors can focus on strategy and negotiation.
Data-driven insights for your advisors
Every insight leads to a specific action, giving your team a clear plan to maximise your outcome.
Your dedicated team leads the process end-to-end.
Your team leads. Technology supports.
Sage and Sterling handle research and monitoring so your advisors focus on strategy and negotiation.
Deeply understands every buyer's criteria, budget, and deal preferences
What Sterling knows about every buyer
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Every buyer is profiled through a detailed onboarding conversation, capturing the nuance that doesn't exist on the internet.
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Close & Protect the Legacy
From First Call to Successful Exit
A structured, five-step sell-side process designed to maximise valuation and keep you in control.
A senior M&A bench, plus a sector specialist recruited for your industry on every deal.
For every engagement we add a sector specialist from your industry to the core team: a 15–25 year operator or advisor with direct relationships in your niche. Recruited per deal so you get the right fit, not a generalist.
"I built and sold my own company after scaling it to 80,000+ users and raising over £2M in funding. The exit process was painful, expensive, and completely opaque. I knew other business owners deserved better."
I built and sold my own company after scaling it to 80,000+ users and raising over £2M in funding. The exit process was painful, expensive, and completely opaque. I knew other business owners deserved better.
So I set out to modernise the way businesses are sold. We have now advised on 22 sales, built a network of over 12,500 registered acquirers, and we are the only AI-enabled M&A firm with this proprietary technology and data. We are highly specialised in building services, facilities management, and healthcare, and that is all we do.
Before DealFlowAgent, I spent years in the trenches of high-growth startups, learning what it takes to build, scale, and ultimately sell a business. That firsthand experience — the sleepless nights, the difficult conversations, the elation of getting it done — means I understand what our clients are going through on a level that most advisors simply cannot.
There is nothing better than a founder calling to say they have paid off their mortgage, sorted their children's school fees, or are ringing from a three-week holiday in the Maldives. That is why we do this.
On a personal note: 30 years old, grew up in Surrey, Crystal Palace supporter (sorry), and proud owner of Willow, an English Spaniel who is far more popular than I am. I also make a very good lasagne, if that helps.
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Specialist M&A advisory for building services and facilities management businesses (fire and life safety, electrical, water hygiene and Legionella, lift and elevator maintenance, HVAC, plumbing, security, TIC) and specialist healthcare including clinics and care homes. £500K–£100M. UK & US.
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Thirty factors, not one multiple, in 15 minutes
Enter your website and answer a short set of focused questions. We score the real drivers a buyer prices, from contract cover and customer concentration to owner dependency and accreditations. You get the valuation range and the working shown.
A written report, prepared by hand
Our M&A team reviews every draft, benchmarks it against comparable deals and filed accounts, and returns it within 24 to 48 hours. The output is the equivalent of a paid advisory exercise.
Free of charge, with no obligation to appoint us
We are building the best-known valuation tool for UK and US business owners, so access is currently free. No credit card is required, nothing is shared with acquirers, and there is no obligation to proceed.
Free valuation and value drivers report
Enter your website and spend 15 minutes on the key questions. We return a detailed valuation report within 24 to 48 hours. There is no charge and no obligation.
Please enter your company website URL, for example yourcompany.com
Your data is strictly confidential.
Learn more about the valuation and value drivers report
Book a confidential call with Joe Lewin
Four years of direct conversation with sector acquirers — interviews, deal calls, sector dinners — layered with structured weekly buyer interviews via Sterling. Roughly twenty columns of intelligence per buyer: search criteria, valuation thresholds, deal structure, the management team they want to inherit, and the green, amber and red flags that move them.
We work in two verticals. Every advisor, every buyer profile, every comparable sits inside that focus. Specialists win against generalists at the table.