One introduction takes five minutes. The fee is paid on completion.
Introduce an owner of an essential services, building services, facilities management or healthcare business and receive 15 to 20 percent of our success fee when the sale completes. Your relationship stays yours, the agreement is written, and there is no work for you after the introduction.
You earn 15–20% of our success fee. Five- to six-figures per deal, typically paid in ~4 months.
18-month attribution window. Most M&A advisors pay 0%, 5% or 10%. If anyone quotes you higher, tell us, we'll match it.
Quiet intro, 15%
15%
You forward a name and step back. A link, a casual mention, a post they saw because of you. Still attributed, still paid.
Internally we call this an ambient referral. e.g. forwarding our page to an owner in your portfolio review.
Hands-on intro, 20%
20%
A personal introduction, WhatsApp, email, or group call. You stay involved until Joe is on the line.
Internally a direct referral. e.g. “Joe, meet Sarah, she's exploring options.”
| Deal size | Your 15% (Ambient) | Your 20% (Direct) |
|---|---|---|
| £1m | £7,500 | £10,000 |
| £5m | £30,000 | £40,000 |
| £10m | £52,500 | £70,000 |
| £20m | £90,000 | £120,000 |
| £50m | £165,000 | £220,000 |
| £100m | £240,000 | £320,000 |
Why we can afford to pay this
Our process is lean, our close rate is high, and our buyer network is already mapped. Less time per deal means more upside to share with the people who send us warm intros.
US & UK
US introductions run through our US programme. Contact us for terms. Full fee schedule sits inside the Referral Partner Agreement.
Put our free valuation tool on your own website.
Accountants, bookkeepers, wealth advisers, newsletters and trade bodies host the tool under their own brand. Your visitors get a real written valuation report. You are paid a share of our success fee when a referral completes.
Live in five minutes
One line of code in your site. No build, no plugin, nothing to maintain afterwards.
Works on every platform
WordPress, Webflow, Squarespace, Wix, Ghost, Substack, HubSpot, Bubble or plain HTML.
Attribution built in
Every enquiry through your widget is tagged to your partner code for an 18 month window.
The one line you paste
<script src="https://www.dealflowagent.com/embed/valuation.js" data-ref="your-code" data-firm="Your Firm Name" data-theme="paper" async></script>
Your live code, with your firm name and theme, is issued when you join. There is a Send to IT option if someone else looks after your website.
How it pays you
- 1You fill in the short form above and we issue your own partner code straight away, along with a themed snippet.
- 2You paste the snippet where you want the tool to appear, usually in an article or the footer of a client page.
- 3A business owner enters their website address and receives a written valuation and improvement report.
- 4The lead lands with us tagged to you. You are paid 15 percent of our success fee when that sale completes.
Your client stays your client.
Referral programmes fail when the introducer gets cut out. Four commitments, all of them contractual.
We do not circumvent you
Our engagement is the valuation, the improvement plan and, if the owner chooses, the sale. Whatever that owner already buys from you stays with you. Where the report surfaces work that sits in your field, we name you as the person to speak to. The referral agreement records that you are the introducing adviser and stay the introducing adviser.
The relationship stays yours
You remain the trusted adviser. We report to the owner and, where they permit it, we keep you in the loop. We never position ourselves as a replacement for the firm that introduced us.
Your list is not our list
We do not market to your clients, your subscribers or your members. Nobody enters our outbound programme because they used your widget. The only contact is about the report they asked for.
You can see every referral
Attribution is logged server side the moment a visitor enters a website address. First touch wins, permanently, with no expiry window. Your partner dashboard shows every referral and its stage in real time.
Work comes back to you.
The questionnaire uncovers needs long before a sale happens. Where the owner consents to an introduction and you offer the service, we send it to you first. No fee charged to you for work we pass back.
Pre-sale tax planning
Most owners have taken no advice on the tax treatment of a sale. We ask this directly in the questionnaire, so the signal is explicit rather than inferred.
Wealth structuring on the proceeds
We ask what the owner would need to receive personally and what the money is for. Owners planning retirement or a family outcome usually need advice before completion, not after.
Accounts, audit and clean-up work
Diligence readiness surfaces gaps in management accounts, add-back evidence and filed figures. That is work for a firm, and the referring firm sees it first.
Corporate and legal support
Cap table tidying, share issues and shareholder agreements come up repeatedly in the scorecard. Where you offer it, that work goes back to you.
How we handle the data, stated plainly
- - Nothing moves without the owner ticking a consent box inside the questionnaire, naming the type of help they want.
- - You receive the owner's name, company and the nature of the need. You never receive the report, the figures or the valuation.
- - If the owner declines, you are told nothing and the referral simply continues as normal.
- - We hold and process everything under our privacy policy, and we do not use owner inputs to train external models.
Why we built a referral program for business buyers
22
Completed exits
£1m–£100m
Revenue range we sell in
16–20 wks
Typical close
LJV-backed
Early Uber, SpaceX & Canva investors
Fixing what traditional brokers get wrong
DealFlowAgent was built because too many business owners were getting a rushed, underprepared sale process. We exist to change that. Every business owner we work with gets a proper advisory process, valuation, buyer outreach, negotiation, and close, typically completed in 12 weeks.
We operate one of the largest active buyer networks in the UK and US lower mid-market, with over 13,000 registered acquirers on our platform. We're backed by Long Journey Ventures, the same investors behind early-stage rounds in Uber, Figma, and others.
When you introduce a business owner to us, you're not sending them to a cold sales funnel. You're connecting them with a team that will treat their life's work with the seriousness it deserves.
The sectors we actually sell in.
Three pillars: Building Services (including Fire & Life Safety), Facilities Management, and Healthcare. Inside each, a focused set of sub-niches where we have buyer relationships, comparable transaction data, and sector-trained advisors.
Building Services
23 nichesEssential, recurring-revenue trades plus fire and life safety. Strong buyer demand from search funds, trade strategics, and PE-backed consolidators.
Facilities Management
7 nichesRecurring-service businesses keeping buildings, sites and estates running. Reliable cashflow, sticky contracts, very buyable.
Healthcare
15 nichesSpecialist clinics and care models with predictable demand. Active buy-side mandates from healthcare platforms, family offices, and PE.
Adjacent B2B services occasionally, ask Joe before referring outside these three pillars.