Help your network unlock a successful exit and get rewarded
Introduce us to one essential service business owner thinking about selling. We handle the advisory work end-to-end and you earn between £10k and £200k per completed deal, depending on deal size.
You earn 15–20% of our success fee. Five- to six-figures per deal, typically paid in ~4 months.
18-month attribution window. Most M&A advisors pay 0%, 5% or 10%. If anyone quotes you higher, tell us, we'll match it.
Quiet intro, 15%
15%
You forward a name and step back. A link, a casual mention, a post they saw because of you. Still attributed, still paid.
Internally we call this an ambient referral. e.g. forwarding our page to an owner in your portfolio review.
Hands-on intro, 20%
20%
A personal introduction, WhatsApp, email, or group call. You stay involved until Joe is on the line.
Internally a direct referral. e.g. “Joe, meet Sarah, she's exploring options.”
| Deal size | Your 15% (Ambient) | Your 20% (Direct) |
|---|---|---|
| £1m | £7,500 | £10,000 |
| £5m | £30,000 | £40,000 |
| £10m | £52,500 | £70,000 |
| £20m | £90,000 | £120,000 |
| £50m | £165,000 | £220,000 |
| £100m | £240,000 | £320,000 |
Why we can afford to pay this
Our process is lean, our close rate is high, and our buyer network is already mapped. Less time per deal means more upside to share with the people who send us warm intros.
US & UK
US introductions run through our US programme. Contact us for terms. Full fee schedule sits inside the Referral Partner Agreement.
Why we built a referral program for business buyers
22
Completed exits
£1m–£100m
Revenue range we sell in
16–20 wks
Typical close
LJV-backed
Early Uber, SpaceX & Canva investors
Fixing what traditional brokers get wrong
DealFlowAgent was built because too many business owners were getting a rushed, underprepared sale process. We exist to change that. Every business owner we work with gets a proper advisory process, valuation, buyer outreach, negotiation, and close, typically completed in 12 weeks.
We operate one of the largest active buyer networks in the UK and US lower mid-market, with over 13,000 registered acquirers on our platform. We're backed by Long Journey Ventures, the same investors behind early-stage rounds in Uber, Figma, and others.
When you introduce a business owner to us, you're not sending them to a cold sales funnel. You're connecting them with a team that will treat their life's work with the seriousness it deserves.
The sectors we actually sell in.
Three pillars: Building Services (including Fire & Life Safety), Facilities Management, and Healthcare. Inside each, a focused set of sub-niches where we have buyer relationships, comparable transaction data, and sector-trained advisors.
Building Services
23 nichesEssential, recurring-revenue trades plus fire and life safety. Strong buyer demand from search funds, trade strategics, and PE-backed consolidators.
Facilities Management
7 nichesRecurring-service businesses keeping buildings, sites and estates running. Reliable cashflow, sticky contracts, very buyable.
Healthcare
15 nichesSpecialist clinics and care models with predictable demand. Active buy-side mandates from healthcare platforms, family offices, and PE.
Adjacent B2B services occasionally, ask Joe before referring outside these three pillars.