Sell Your Digital Marketing Agency
"What is my agency really worth?"
Buyers will rebuild your revenue line by line: retainer vs project, gross profit per discipline, client concentration, NRR and growth. Without a defensible build buyers will discount aggressively.
Heads of paid, SEO, creative, account directors and senior strategists are the asset. If the buyer breaks autonomy or culture, the people who own the client relationships leave first.
"Is my client concentration a problem?"
Concentrated client books are the number one issue in agency diligence. Without sequencing, framing and a retention narrative, concentration kills price.
We Speak Agency Buyer Language
We know how Stagwell, Next 15, Brandtech, Tinuiti, Power Digital and PE-backed platforms model agencies: adjusted EBITDA bridges, gross profit by discipline, NRR, organic growth and earn-out mechanics.
You Will Have Multiple Offers
A structured competitive process with multiple qualified holding groups and strategics on the table at the same time. Real choice on price, equity rollover, earn-out length and creative autonomy.
We Qualify Buyers Before They Meet You
Every acquirer is vetted for intent, capital and platform fit before introduction. No fishing for client lists or rate cards.
Performance & Paid Media', description:
Lifecycle, CRM & Email', description:
Brand, Creative & Design', description:
PR, Influencer & Social', description:
What multiple will my agency achieve?
Real-world agency multiples vary materially by discipline, retention, scale, client concentration, organic growth and the buyer\
Should I sell to a holding group or to PE?
What happens to client concentration in diligence?
Concentration is the most common reason agency deals stall. We address it head-on: framing, contract evidence, retention narrative, key-client interviews where appropriate and structural protections in the deal terms.
Will I have to stay on after the sale?
Most agency transactions include a two to four year earn-out with a meaningful equity rollover. Structure is negotiable and a competitive process routinely surfaces better terms.
How long does an agency sale take?
Six to twelve months is typical. Preparation including financial normalisation, retainer schedules and case study library takes four to eight weeks; marketing four to eight weeks; legals and diligence eight to sixteen weeks.
What fees do you charge?', answer:
Complete Business Valuation Guide: Why Most Owners Undervalue
Seven reasons business owners consistently underestimate what their company is worth.
Already Approached About Selling Your Business?
What to do before responding to an inbound acquirer.
Buyer Match: Find Acquirers For Your Business
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M&A advisory for B2B SaaS and technology businesses.
M&A advisory for MSPs and IT services.
M&A advisory for accounting practice owners.
+ 13,000 more registered acquirers with defined search criteria
See every sector hub and niche we cover.
Get a benchmark valuation in under two minutes.
Position twelve to thirty-six months ahead of a sale. Register your criteria for proprietary deal flow.
Book a confidential 30-minute call with Joe from our M&A advisory team. No obligation. Everything discussed stays between us.
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Joe Lewin, founder of DealFlowAgent, explains how the firm helps owners of building services, facilities management and healthcare businesses run a confidential, competitive sale process with 13,000+ vetted acquirers.
Pricing, relationships and know-how walk out of the door with you. Buyers price that risk into their offer.
Time, materials and margin slip quietly on live jobs, and by the time the accounts show it, the money is gone.
Financial reports, KPIs and pipeline figures arrive late because someone has to pull them together by hand.
Project work and ad-hoc jobs make cash flow hard to predict and cap the multiple a buyer will pay.
Organisations search Google and AI answer engines every day for providers in your niche, and find your competitors instead.
We agree whether to launch buyer conversations, pursue a hybrid route, keep preparing, or pause. The decision is evidence-led rather than pushed by advisor momentum.
Stage one buyer pack and data room
We build the teaser, the management narrative, the financial bridge and the stage one information pack. You approve the story before any buyer sees it.
We approach a curated set of buyers where there is a credible strategic, cultural or structural fit. The aim is buyer tension without creating noise around the business.
We qualify interest, prepare you for each meeting and keep a truthful view of buyer behaviour, concerns and seriousness.
Buyers receive deeper access only when their interest, fit and seriousness justify it. Information flow stays controlled.
We compare price, structure, retained equity, earn-out, role expectations, cultural fit and execution risk side by side rather than chasing the headline number alone.
We drive competitive tension where it exists, challenge weak terms and help select the route that best balances value, legacy and practical deliverability.
Legal, diligence and completion support
We project-manage the advisory workstream alongside your appointed solicitors so diligence, disclosure, legal drafting and buyer communication do not drift.
Signing, funds flow and the announcement. We handle press and completion-day communication with you, your team and the buyer.
Three clear phases. Start wherever you are: some owners begin at Phase One, others are ready for Phase Three today.
Requesting your report takes about 3 minutes of your time. Your confidential, 4-page Valuation and Buyer Report is produced in minutes. It benchmarks your company against live sector transactions, scores your business across key value drivers, and maps active strategic and financial acquirers registered in our network.
The report is completely free, with no obligation. Your data is held in strict confidence and is never shared with buyers or third parties.
You then have one, two or three confidential discovery calls with a senior adviser, covering:
We review the numbers with you, examine the factors capping your multiple, and help you decide whether your best move is to build value, prepare for an exit, or stay the course.
As light or as hands-on as you need: from monthly progress reviews to on-site strategy days with you and your leadership team. We systematically address the 30 scorecard factors that acquirers scrutinise during due diligence, and the quick wins alone can materially move your multiple before entering the market.
Taken on its own, to strengthen the business without selling, Phase 2 is a small, transparent fixed fee with no long-term tie-in.
The patterns below come up again and again in founder-led businesses. Each one is fixable.
The end to end sale, run step by step. Nothing reaches a buyer until you have approved it.
There is no upfront cost for Phase 3. Our advisory fee is charged only on successful deal completion.
Throughout, you are looked after by a dedicated core advisory team and industry specialists, with AI agents working beneath the advisers the way analysts and associates support a deal team. The top-tier banks reserve that bench strength for companies above £100 million in revenue. We bring it to yours.
Option A', title: 'Know Where You Stand
Option B', title: 'Value Optimisation Only
Option C', title: 'Value Optimisation and Sale
Get Your Free Valuation Report
Six months or three years away from a sale, the report is free and there is no obligation to proceed.
Pre-empts how corporate acquirers and private equity analysts will test your working capital, gross margins and customer concentration.
Calculates defensible add-backs, from director compensation adjustments to non-recurring professional fees and personal motor costs, backed by source documentation.
Drafts anonymous teasers and full information memorandums to tier-one corporate finance standards.
A valuation that holds firm
You enter negotiations with an unvarnished, defensible valuation bridge. Buyers cannot exploit messy accounting to chip your price.
More time on buyers, less on spreadsheets
Duncan and our sector specialists do not spend 40 hours building models in spreadsheets. They spend that time qualifying buyer intent, rehearsing your management presentation and running competitive tension between bidders.
Checks statutory books, director filings and sector accreditations, including BAFE, NSI, WRAS and ISO, to ensure zero lapses.
Flags contractor IR35 exposures, intellectual property assignment gaps and key-person bottlenecks before a buyer uncovers them.
Monitors counterparty document engagement, flagging to the partners exactly which chapters and files a buyer\u2019s legal team is scrutinising.
No surprises once a buyer is in diligence
Diligence skeletons are resolved in private before go-to-market. When exclusivity begins, the buyer finds a clean, audit-ready data room, leaving zero room for renegotiation.
Partners focused on terms and cash at completion
Joe and our legal advisers are not chasing administrative paperwork. They focus exclusively on commercial deal structure, share purchase agreement warranties and securing maximum cash at completion.
A senior M&A bench, plus a sector specialist recruited for your industry on every deal.
Nine years in corporate finance. Formerly Associate Director, Corporate Finance at Quantuma, with earlier corporate finance and audit experience at BKL, joining DealFlowAgent from the largest M&A advisory firm in the UK, part of K3 Capital.
As an ex-Director he managed teams of M&A advisors, analysts and associates, working daily with business owners, buyers and stakeholders on live acquisition deals. Selected from 260 applicants alongside colleagues from investment banking backgrounds, he brings that experience and network to lead the advisory bench across Building Services, Facilities Management, and Healthcare.
Senior Building Services & FM Advisor
Martin is one of the most well-connected figures in UK fire, security, building services and FM. He is Chairman of both the Fire Industry Association and the British Security Industry Association, the only person in the UK to hold both roles simultaneously. Martin spent over a decade in senior leadership at Mitie, latterly as Industry Liaison Director for its fire and security division, helping scale the business past £500m in revenue and playing a role in the £366m acquisition of Marlowe plc, which created one of the UK's largest compliance, fire and security services groups. He joined DealFlowAgent because owners in these sectors deserve a genuine sector-specialist advisor across valuation, business optimisation and buyer access. In recognition of his industry roles, he acts in a personal, non-partisan capacity.
Industry Partner, Hiring and Leadership
Nick leads FM Talent Partners, the facilities management and real estate leadership search firm, and is a leading specialist in building services and FM management talent. He partners with DealFlowAgent on two-way referrals: helping business owners and acquirers fill the key roles that decide whether a business is sellable, and introducing owners who are thinking about their next chapter to a team that knows their industry and their market. Key-person dependency is one of the two most common reasons a sale collapses, and Nick fixes it at source.
For every engagement we add a sector specialist from your industry to the core team: a 15–25 year operator or advisor with direct relationships in your niche. Recruited per deal so you get the right fit, not a generalist.
Every mandate at DealFlowAgent is led directly by our senior partners (Joe Lewin, Duncan Moore, Martin Watson) and supported by dedicated sector specialists. We never hand your business off to junior associates.
Richard and Sally are our internal, always-on analytical infrastructure. They operate strictly behind the scenes, preparing materials, stress-testing numbers, and auditing documentation so our partners can spend their time where it matters most: strategic counsel, confidential conversations, and negotiating terms on your behalf.
Richard and Sally never contact clients, never message buyers, and never release documents.
Industry publications and events where DealFlowAgent has either been featured in or exhibited at. It is often where we build relationships with business owners, business buyers, and team members.
Buying a business in building services, facilities management or healthcare?
Most of our buyers engage owners one to three years before a formal process starts. Tell us your criteria and we introduce you ahead of the market.
M&A advisor, broker or boutique investment bank?
Access more qualified acquirers for your sell-side clients. You stay lead advisor and we supplement buyer coverage only. No upfront fee.
Specialist M&A advisory for building services and facilities management businesses (fire and life safety, electrical, water hygiene and Legionella, lift and elevator maintenance, HVAC, plumbing, security, TIC) and specialist healthcare including clinics and care homes. £500K–£100M. UK & US.
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Learn more about the valuation and value drivers report