You Already Have Buyers in Your Inbox. You Just Don't Know Which Ones to Trust.
For Business Owners Receiving Buyer Interest
You Already Have Buyers in Your Inbox. You Just Don't Know Which Ones to
If you own a building services, facilities management or healthcare business doing £1M to £20M in revenue, you are already being approached by buyers, brokers, and PE firms. Most of them sound exactly the same. Here is how to tell the difference between a life-changing deal and a decision you will regret for years.
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If you own a successful business, you have probably experienced all of this.
What the Buyer Sitting Across From You Will Never
The information asymmetry in a business sale is enormous. Here is what you are really up against.
Why Most M&A Advisors Cannot Help You
Even with professional help, the traditional model has fundamental limitations.
If you are comparing advisors, read our detailed analysis of
how DealFlowAgent compares to traditional brokers
and why sector specialism matters.
Built for Business Owners Who Deserve
We exist because of the limitations described above. Here is what we do differently.
Backed by seed investors behind Uber, SpaceX, Canva, and Notion.
We only advise in sectors where we have genuine depth.
Building Services and Facilities Management
We understand Gas Safe, F-Gas, MCS, NICEIC, BPCA, and every accreditation that drives buyer confidence and valuation premiums in building services and facilities management.
We understand CQC ratings, NHS contract structures, GDC compliance, and the regulatory frameworks that define healthcare business value.
13,000+ acquirers registered across these sectors, with defined search criteria.
Continue fielding calls from buyers you cannot vet. Accept the first decent-sounding offer. Hope the terms are fair. Hope the earnout works out. Hope the team is looked after. Hope you do not look back in two years and wish you had done it differently.
Get the full picture first.
In 90 seconds, receive a personalised list of the most qualified buyers actively looking for a business like yours. No cost. No obligation. No pressure. You keep the report regardless. If you want to explore further, we are here. If not, you are better informed than you were yesterday.
Have more questions? Read our
Your business deserves better than a generalist.
Let's find out what it is really worth.
Do I really need an advisor if buyers are already contacting me?
Yes. Buyers approaching you directly have their own interests at heart, not yours. An advisor creates competition between multiple buyers, negotiates deal terms, and ensures you are not leaving money on the table. Research consistently shows advised transactions achieve 25-50% higher valuations than unadvised sales.
How is DealFlowAgent different from a traditional business broker?
We specialise exclusively in building services, facilities management and healthcare businesses. We do not cover hospitality, manufacturing, or tech. This deep specialism means we have the densest buyer network in our sectors, with 13,000+ registered acquirers who have told us exactly what they want to buy. Our AI Deal Concierge also provides intelligence that no human broker can match.
What does it cost to use DealFlowAgent?
Our fees are success-based. You pay nothing upfront. We only earn when your business is sold. This means our incentives are fully aligned with yours.
How long does the process take from start to receiving offers?
Most of our clients receive competitive offers within 90 days of engagement. The full process from initial conversations to completion typically takes 12-16 weeks, depending on the complexity of the transaction.
What size of business do you work with?
We work with business owners doing £1M to £20M in annual revenue. Our sweet spot is owner-managed building services, facilities management and healthcare businesses with 10-50 employees.
Will the process be confidential?
Absolutely. Confidentiality is central to everything we do. We never disclose your business identity to buyers until you have reviewed their profile and given explicit consent. All buyer communications go through us.
What happens if I get a buyer report but decide not to sell?
Nothing. The buyer report is yours to keep. There is no obligation, no pressure, and no follow-up unless you want it. Many business owners use the report simply to understand their market position.
You get LinkedIn messages, cold emails, and phone calls from buyers, brokers, and PE firms every week. They all say the same thing: "We are looking for businesses like yours." But you have no idea who is serious, who has the capital, and who will waste your time for months before lowballing you.
Maybe one buyer took you for lunch. Maybe a broker promised they could sell your business in 90 days. They were polished, confident, and said all the right things. But you left the conversation not really knowing what their agenda was, what they could actually afford, or what their track record looks like.
This is not a house sale. This is your life's work. Your team's livelihoods. Your retirement. You have heard stories of owners who sold to the wrong buyer and spent years regretting it. Locked into painful earnouts. Watching their team get gutted. Realising six months later that a friend's similar business sold for 50% more.
Why pay a fee when buyers are already knocking on your door? You have run a successful business for 20+ years. You can handle a negotiation. Except the buyer has done hundreds of these. They know exactly what to say, exactly which levers to pull, and exactly how to structure a deal that looks good on paper but costs you hundreds of thousands in hidden terms.
A professional acquirer, whether PE, corporate, or search fund, has a playbook. They know how to build rapport, create urgency, isolate you from advisors, and present an offer that feels generous until you read the small print. Earnout clauses that depend on metrics you cannot control. Non-compete restrictions that lock you out of your own industry. Warranty and indemnity terms that can claw back a significant portion of the sale price years after completion.
Without competing offers, there is no leverage. The buyer knows they are the only option. They will anchor low, negotiate slowly, and wait you out. Research consistently shows that businesses sold through a competitive process achieve 25-50% higher valuations than those sold to a single buyer. On a £5M business, that is £1.25M to £2.5M left on the table.
A buyer offers £6M. Sounds great. But £2M is deferred over three years. £1.5M is tied to an earnout based on revenue targets. You are locked into a two-year management contract. If revenue dips 10% in year one (which you cannot control after a change of ownership), you lose £500K. The headline number was never £6M. It was £4M with conditions. An experienced advisor who knows how these buyers structure deals would have spotted this in the first conversation.
Brokers who have worked the same buyers for years develop personal relationships. They are less inclined to negotiate aggressively on your behalf because they need that buyer for their next deal. Your interests and their relationship interests are misaligned.
Deep specialism, not broad generalism.
We focus exclusively on building services and facilities management (fire and life safety, electrical, water hygiene, lift and elevator maintenance, HVAC, plumbing, security, FM) and specialist healthcare (care homes, dental, medispas, veterinary, clinics). That is it. No hospitality, no tech, no manufacturing. Because we only work in these sectors, we have the deepest, densest network of active buyers in the UK and US who are specifically looking for businesses like yours.
13,000+ registered acquirers. Self-registered, with defined search criteria.
12,500 buyers have told us exactly what they want: the size, the sector, the geography, the revenue range, the EBITDA band. We are not sending your business to a generic mailing list. We are matching you to buyers who have already said "this is what I am looking for" and your business fits.
AI that remembers what humans forget.
Our AI Deal Concierge, Sage, works 24/7 behind the scenes. It tracks every buyer interaction, monitors engagement signals, remembers negotiation patterns from previous deals, identifies new market entrants and PE fund raises, and surfaces intelligence to your advisory team in real time. Your advisor never walks into a negotiation without knowing exactly who they are dealing with.
We do not find you one buyer. We create a competitive process with multiple qualified offers on the table simultaneously. That gives you the luxury of choosing not just the best price, but the best cultural fit, the best terms, and the best outcome for your team. This is how you avoid regret.
A senior M&A bench, plus a sector specialist recruited for your industry on every deal.
Joined full-time on 22 August 2026 from the largest M&A advisory firm in the UK, owned by K3 Capital. As an ex-Director he managed teams of M&A advisors, analysts and associates, working daily with business owners, buyers and stakeholders on live acquisition deals. Selected from 260 applicants alongside colleagues from investment banking backgrounds, he brings that experience and network to lead the advisory bench across Building Services, Facilities Management, and Healthcare.
Senior Building Services & FM Advisor
Martin is one of the most well-connected figures in UK fire, security, building services and FM. He is Chairman of both the Fire Industry Association and the British Security Industry Association, the only person in the UK to hold both roles simultaneously. Martin spent over a decade in senior leadership at Mitie, latterly as Industry Liaison Director for its fire and security division, helping scale the business past £500m in revenue and playing a role in the £366m acquisition of Marlowe plc, which created one of the UK's largest compliance, fire and security services groups. He joined DealFlowAgent because owners in these sectors deserve a genuine sector-specialist advisor across valuation, business optimisation and buyer access. In recognition of his industry roles, he acts in a personal, non-partisan capacity.
Industry Partner, Hiring and Leadership
Nick leads FM Talent Partners, the facilities management and real estate leadership search firm, and is a leading specialist in building services and FM management talent. He partners with DealFlowAgent on two-way referrals: helping business owners and acquirers fill the key roles that decide whether a business is sellable, and introducing owners who are thinking about their next chapter to a team that knows their industry and their market. Key-person dependency is one of the two most common reasons a sale collapses, and Nick fixes it at source.
For every engagement we add a sector specialist from your industry to the core team: a 15–25 year operator or advisor with direct relationships in your niche. Recruited per deal so you get the right fit, not a generalist.
Two in-house AI systems work alongside the human bench. They are software, not people, built and supervised by the advisory team.
Available 24/7. Monitors every signal in your deal and keeps the advisory team one step ahead. Trained on thousands of M&A transactions.
Engages 13,000+ acquirers to surface live mandates and intent, then feeds your advisors with warm, ranked buyer matches.
Three clear phases. Start wherever you are: some owners begin at Phase One, others are ready for Phase Three today.
Start with your free valuation and value drivers report. It takes a few minutes, your data is strictly confidential, and it is never shared with buyers or anyone else.
You then have a confidential discovery call with an expert adviser, a grounded conversation about:
From there we walk through your valuation, the key factors that could move it, and the options open to you.
As light or as hands-on as you want it. A monthly check-in on how the month went and what could improve, or a half or full day with you and your directors at your office, plant or warehouse. We work through the factors our exit readiness scorecard measures, across people, operations, systems and processes, and the quick wins alone can materially move your valuation.
The patterns below come up again and again in founder-led businesses. Each one is fixable.
The end to end sale, run step by step. Nothing reaches a buyer until you have approved it.
Throughout, you are looked after by a dedicated core advisory team and industry specialists, with AI agents working beneath the advisers the way analysts and associates support a deal team. The top-tier banks reserve that bench strength for companies above £100 million in revenue. We bring it to yours.
Get Your Free Valuation Report
Or see your free buyer list first
Six months or three years away from a sale, both are free and there is no obligation to proceed.
Pricing, relationships and know-how walk out of the door with you. Buyers price that risk into their offer.
Time, materials and margin slip quietly on live jobs, and by the time the accounts show it, the money is gone.
Financial reports, KPIs and pipeline figures arrive late because someone has to pull them together by hand.
Project work and ad-hoc jobs make cash flow hard to predict and cap the multiple a buyer will pay.
Organisations search Google and AI answer engines every day for providers in your niche, and find your competitors instead.
We agree whether to launch buyer conversations, pursue a hybrid route, keep preparing, or pause. The decision is evidence-led rather than pushed by advisor momentum.
Stage one buyer pack and data room
We build the teaser, the management narrative, the financial bridge and the stage one information pack. You approve the story before any buyer sees it.
We approach a curated set of buyers where there is a credible strategic, cultural or structural fit. The aim is buyer tension without creating noise around the business.
We qualify interest, prepare you for each meeting and keep a truthful view of buyer behaviour, concerns and seriousness.
Buyers receive deeper access only when their interest, fit and seriousness justify it. Information flow stays controlled.
We compare price, structure, retained equity, earn-out, role expectations, cultural fit and execution risk side by side rather than chasing the headline number alone.
We drive competitive tension where it exists, challenge weak terms and help select the route that best balances value, legacy and practical deliverability.
Legal, diligence and completion support
We project-manage the advisory workstream alongside your appointed solicitors so diligence, disclosure, legal drafting and buyer communication do not drift.
Signing, funds flow and the announcement. We handle press and completion-day communication with you, your team and the buyer.
Joe Lewin, founder of DealFlowAgent, explains how the firm helps owners of building services, facilities management and healthcare businesses run a confidential, competitive sale process with 13,000+ vetted acquirers.
Over the past four years we have advised on 22 successfully completed transactions. Each entry states the target, the acquirer, the consideration basis and the process. DealFlowAgent acted as sell-side adviser on every mandate listed.
Referral-led mandate, introduced by a former client
The founder, in his own words