The 95 you pass on are worth something. To us, and to you.
Recover sunk DD and legal cost on businesses that don't fit your mandate but still deserve a great outcome. Refer them to us, and we'll handle the sale discreetly, professionally, and with a commission back to you once we collect our success fee.
One message. That's the whole job.
Use the script below — verbatim or as a starting point. Pick the channel that suits you. We take it from there within 24 hours and keep you in the loop.
A 2-line description you can paste
DealFlowAgent is a specialist sell-side M&A advisor for UK and US service businesses (£1M–£50M revenue). Backed by the early investors behind Uber, SpaceX and Canva, they've completed deals across healthcare, building services, tech and professional services — typical sale process: 16–20 weeks.
Thanks again for the time — really appreciated learning about the business. As you know we have a very particular search criteria, so it's not the right fit for us to take this further on the buy side. That said, you've built a genuinely strong business and it deserves a proper process when you decide to sell. I'd like to introduce you to Joe at DealFlowAgent. They're specialist sell-side advisors — they run a tight, institutional-quality process (typically 16–20 weeks end to end) and they've sold companies just like yours. No obligation, just a conversation. Happy to make the intro by email — let me know.
Tweak the wording. The point is the intro — not the prose.
Email intro
Cleanest. CC us and the owner — we take it from there within 24h.
joe@dealflowagent.comWhatsApp Joe
Fastest. Drop the owner's name + a sentence of context.
Message Joe15-min handover call
For larger or more sensitive deals — brief us properly first.
Book a slotWhat happens in the first 48 hours
- 1Within 4h: Joe replies to the owner, copies you, books a 20-min intro call.
- 2Within 24h: Mutual NDA signed, valuation conversation booked.
- 3Within 48h: You get a quick note from us — owner engaged, next steps, expected timeline.
- 4From there: Monthly progress note (or as quiet as you want it), then commission is typically wired within 7–14 days of our fee being collected.
You speak to hundreds of owners a year. Most don't make the cut.
You source aggressively. You take the call, sign the NDA, run partial diligence, sometimes burn legal hours on an LOI. Then the business doesn't fit — wrong sector adjacency, wrong geography, customer concentration, founder won't roll equity, whatever it is.
You pass. The owner is back to square one — usually with a worse view of the M&A process than they started with. Your sourcing cost is sunk. Their best chance of a great outcome just walked out the door.
We exist for that owner. You introduce them, we run a proper sale process, they get a buyer who actually fits, and you get a fee that pays back the time and cost you'd otherwise written off.
A clean handoff. No babysitting.
Discreet handling
Your name stays out of it unless you want it in. We treat the owner with the same care you would, and we never reference your firm in outreach without permission.
Full sale process
Valuation, buyer outreach, NDAs, IM, management meetings, LOI, DD coordination, legal — we run it end to end. The owner gets an institutional-quality process.
Your reputation, protected
We work to your standards. If we ever feel a deal is going off track, you hear it from us first. No surprises that come back to your door, and no interest in circumventing the relationship you created.
A fee back to you
Up to 20% of our success fee on direct introductions. Once we collect on completion, commission is typically wired within 7–14 days to your firm, to you personally, or split if needed.