Earn £/$5K–£250K by referring business owners to a specialist sell-side advisor
5 acquired', body: 'Deals you close in a typical year, anywhere from 1 to 20.
300 on the watchlist', body:
Still excellent businesses. Wrong mandate, wrong timing, wrong sector, or wrong size for you. Refer them to us.
95 low-quality', body: 'Do not clear the sellability bar. Do not refer.
Book a 30-minute call with Joe, founder of DealFlowAgent
30 minutes. We confirm the kinds of owners you see, the niches that fit, and how the partnership would work in practice. If you've already booked the call, move straight on to Step 2.
Review, sign and return the Referral Partner Agreement
Please review the document, create a copy, sign it, and send it back to hello@dealflowagent.com. Short, human, commercially clean: 14-day payment, 18-month attribution, non-exclusive, non-circumvention.
Automated email plus a private partner page with email and WhatsApp templates you can save, one to suggest a specialist to the owner, one to make the warm introduction to Joe.
We meet the owner', body: "One or two intro calls to understand the business, qualify fit, and walk them through our three-phase process: (1) onboarding and diagnostic review, (2) building their company
They sign with us', body:
Within 14 days of our success fee landing, we ask you to raise a simple invoice, paid to you personally or to your company, your choice.
You get paid, transparently, in writing, on time
Funds land in your account within 14 days of our success fee clearing. You see the deal value, the success fee, and your share, no opaque deductions, no surprise discounts. The same audited process every partner is on, and the agreement makes the obligation contractually binding.
Isn't it awkward to take money for an intro?
It would be, if it were a finder\
What if I'd rather pass the saving to the owner?
You can. On request, we apply a small discount to our success fee so the owner sees a direct benefit from your introduction. Double win: you get the rest of your commission, the owner gets a better net outcome, and the referral story stays clean.
How long until I actually see revenue?
Honest answer: 6–24 months to build density. First fee usually lands in months 4–9 once an early referral closes. Buy-side mandates take that long anyway, referrals fund the search while you wait for your own deal.
Will the owner know I\'m being paid?
Your choice. The default is full discretion, we never mention your firm in owner-facing or buyer-facing materials. If you prefer full disclosure (many partners do, it\
Can I still acquire one of the businesses I refer?
Yes, that\'s Phase 2 of the partnership. We flag sub-sector fit and give referring partners first look once the seller is process-ready. You earn the referral fee on the intro and, if the fit is there, acquire the business yourself once we\
What if the owner already has an advisor?
Refer them anyway. Through our Advisor Partner Programme we plug our buyer network in alongside the existing advisor and share commission. You still get paid.
We are thrilled to partner with DealFlowAgent to bring TradeExit.co.uk to our listeners. Our audience consists of hardworking professionals who have spent decades building their businesses. Providing them with a trusted, specialist pathway to a successful exit aligns perfectly with our commitment to supporting the trades community.
I've known Joe for four years and I'm one of the shareholders backing what he's building. He's honourable, a true gentleman, and what's coming in Building Services, Facilities Management, and Healthcare M&A is genuinely exciting. I've spent thirty years building my network, and when an owner I'm speaking with starts exploring a sale, I make a warm intro to Joe and the team so we can work the process together.
For PE Funds, Search Funds & Strategics
by referring business owners to a specialist sell-side advisor
When a high-quality owner doesn't fit your
, refer them and we'll pay you a
meaningful share of our success fee
Specialist sell-side M&A advisory for
building services, facilities management and healthcare
We run the process', body:
You earn', body: '15–20% of our success fee, paid on close.
15–20% of our success fee.
Five- to six-figures per deal, paid on completion. 18-month attribution window. Most M&A advisors pay 0%, 5% or 10% on referral introductions. Our 15–20% share is written into the Referral Partner Agreement, per deal, in advance.
You forward a name and step back. A link, a casual mention, a post they saw because of you. Still attributed, still paid.
Internally we call this an
. e.g. forwarding our page to an owner in your portfolio review.
A personal introduction, WhatsApp, email, or group call. You stay involved until Joe is on the line.
. e.g. “Joe, meet Sarah, she's exploring options.”
Video walkthrough from Joe, founder of DealFlowAgent
How the referral programme works, who it pays, and why warm intros from people like you account for most of our closed deals.
But you probably evaluate over 500.
Most companies you see, you reject outright. A meaningful share of the rest are still high-quality businesses worth referring to a specialist sell-side M&A advisor who can help the owner sell properly. That middle band is who this programme is for.
Our team has previously worked at
so we know these sectors, the owners, and the buyers from the inside.
The full path from first call to your first commission cheque. No surprises.
Read the Referral Partner Agreement
Three ways to make a referral.
Choose the route that suits you. We respond within 24 hours, handle the owner properly, and keep you informed without creating noise.
Confidential by default, we never name you to the owner or buyer without your written permission.
Fastest way if you would rather talk than type. Joe has slots today and tomorrow.
Lowest friction, drop the owner's name and a line of context. Joe replies inside 2 hours during UK and US business hours.
Prefer to do it as a group chat? Open the WhatsApp link above, send the message, then tap the contact name at the top of the chat and create a new group with the owner. Rename it something neutral like “Intro: [Owner first name] ↔ Joe (DealFlowAgent)”. Keeps it discreet and shows the intro came from you personally.
Use your own inbox. Copy the template, paste it in, add the owner on the To line, send.
Honest answers to the questions partners
You'll use it more than you think.
Next time you pass on a quality business, come back here. We take it from there.
, we reply inside business hours, always.
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Create an owner-consented second outcome for strong companies outside one client mandate.
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How we work with your organisation
Accountants, lawyers and other professional service providers, buyers, investors and origination firms each have a dedicated referral approach. Explore the page for your organisation.
The founder, in his own words
Introduced through a founders’ network after the JamPot sale. Our sector specialist, Sidd, led the mandate and negotiated the cash element to double the amount first offered.
Over the past four years we have advised on 22 successfully completed transactions. Each entry states the target, the acquirer, the consideration basis and the process. DealFlowAgent acted as sell-side adviser on every mandate listed.
Referral-led mandate, introduced by a former client
UK or United States only', body:
You must already know the owner
A referral is an introduction between two people who already know each other. Sending us a name you found online, or a contact you have never spoken to, is not a referral and will not be treated as one.
No outbound campaigns in our name
Do not run cold email, cold LinkedIn or mass messaging to source referrals. Do not describe yourself as acting for DealFlowAgent, and do not use our name in outbound messaging. This protects the owner, your reputation and ours.
Accountancy, legal, tax, wealth management and recruitment firms may introduce clients where their own professional and confidentiality obligations allow it. Ask the client first. Nothing here overrides your duties to them.
Business owners talk to us because the introduction came from someone they trust. Four rules keep it that way.
Referrals made outside these rules are declined and no fee is payable. We would rather lose an introduction than have an owner receive a message they did not want.