Your Audience Trusts You.
That's Worth Up to £100,000 Per Referral.
We partner with podcasters, YouTubers, coaches, and industry leaders who have audiences of business owners in home services and healthcare. You create the content. We handle the M&A. You earn when deals close.
5-Minute Explainer From Our Founder
Joe explains who we are, how the referral model works, how we reward you, and why we're different to traditional brokers.
Who We Are
A modern M&A advisory firm. Our core team works alongside niche specialists and a custom AI Deal Concierge trained for each client's process — monitoring deal signals, preparing documents, and personalising buyer outreach at scale.
How You Earn
Introduce a business owner — warm intro, social post, newsletter mention, or podcast feature. We handle valuation, buyer matching, and negotiation. Your commission: 20% of our success fee, typically £10K–£250K per deal.
Why Your Audience Benefits
Business owners get expert guidance on the most important transaction of their career — preparation, valuation, connections to 2,000+ pre-qualified acquirers, and legacy protection. No pushy brokers, no single-offer scenarios.
One LinkedIn Post. £1.7M in Qualified Pipeline.
7
Qualified sellers from one post
£1.7M
Pipeline value generated
1,000+
Likes on a single LinkedIn post
~£100K+
Potential partner commission
Timothy Armoo (700K LinkedIn followers) sold his company FanBytes for eight figures. When he posted about his partnership with DealFlowAgent, 7 qualified business owners came forward — generating over £1.7M in pipeline value.
His potential commission from that single post could exceed £100,000 as those deals progress.
You don't need 700K followers. A niche podcast with 3,000 subscribers in fire safety or HVAC is incredibly valuable. What matters is that your audience trusts you — and that they own businesses.
How the Partnership Works
Three steps. No complexity. You focus on your audience, we handle everything else.
You Share
Create content, invite Joe as a guest- Mention DealFlowAgent on your podcast, YouTube channel, newsletter, or social media
- We provide talking points, content ideas, and co-branded materials
- Or invite Joe Lewin as a guest — we bring genuine value on exit planning, valuations, and what buyers look for
We Deliver
Full M&A service for your audience- When business owners from your audience reach out, we handle everything
- Confidential valuation, buyer matching from our 2,000+ acquirer network
- Negotiation and deal completion — your audience gets a premium M&A service
You Earn
20% of our success fee- You receive 20% of our success fee on every deal that closes from your audience
- On a typical £10M enterprise value sale, our fee is approximately £350K — your commission: £100,000+
- Every referral is tracked from day one. 24-month attribution window
Why We're Different to Traditional Brokers
Your audience deserves the best advice when selling their business. Here's how we compare.
RecommendedDealFlowAgent | Traditional Broker | No Advisor | |
|---|---|---|---|
| Valuation Approach | AI-enhanced + expert-led valuation using 400,000+ comparable deals | Rules of thumb, limited data | Guesswork or single accountant opinion |
| Buyer Access | 2,000+ verified, pre-qualified acquirers | Small local network, 20-50 contacts | Cold outreach, limited reach |
| Speed to Offers | 2-4 weeks to qualified offers | 3-6 months average | 6-12+ months, if at all |
| Buyer Competition | Multiple competing offers, auction-style process | Typically 1-2 buyers at a time | Single buyer, weak negotiating position |
| Quality of Service | Dedicated advisory team + AI Deal Concierge | One generalist broker | No professional support |
| Fee Structure | Success-fee based, aligned with seller outcome | Upfront retainers + high commissions | No fees, but typically lower sale price |
Valuation Approach
Buyer Access
Speed to Offers
Buyer Competition
Quality of Service
Fee Structure
What You Could Earn
You earn 20% of our success fee when a business owner you introduce goes on to sell. "Deal size" means the valuation of the company your referral sells for.
Company sold for
£2M
Your Commission
£18,000
Company sold for
£5M
Your Commission
£38,000
Company sold for
£10M
Your Commission
£63,000
Company sold for
£20M
Your Commission
£103,000
Refer 10 business owners and you could earn £500,000+ in total commission. Every referral is logged and tracked from day one.
24-Month Attribution Window
If a business owner from your audience sells within 24 months of your introduction, you earn your commission. Every referral is logged from day one with full visibility.
What Your Audience Gets
Free Confidential Valuation
No cost, no obligation. Every business owner gets a private, expert-led valuation.
2,000+ Pre-Qualified Buyers
Access to a curated network of strategic acquirers actively looking to buy.
Dedicated M&A Advisor
Not a listing site. A real advisory team assigned to every client.
Success-Fee Only
No upfront costs for business owners. We only earn when the deal closes.
When you recommend DealFlowAgent, your audience gets a genuine premium service. Not a marketplace. Not a broker. A proper advisory team.
Ways to Work Together
It's not just referral commissions. We're open to sponsoring your content, guesting on your show, and collaborating on materials your audience will value.
Podcast / YouTube Guest
Invite Joe Lewin as a guest on your show. Topics include: what businesses are actually worth, how PE is changing home services, 90-day quick wins to boost valuation, and what buyers look for. Joe is based in London and happy to travel for in-person recordings.
Referral Partner
Introduce business owners who are thinking about selling. A LinkedIn post, a podcast mention, a newsletter feature, a personal email — any warm introduction counts. We handle everything from there. You earn 20% of our success fee.
Content Collaboration
We provide content ideas, data, and insights your audience will love. Guest blog posts, co-branded reports on M&A trends, valuation guides, and exclusive data on what buyers are paying right now.
Paid Sponsorship
We are open to sponsoring your podcast, newsletter, blog, YouTube channel, or event as a paid advertiser. Exhibition booths, speaking slots, workshop sponsorships — we invest in partnerships that reach business owners.
How Our AI Deal Concierge Works
We build a custom AI concierge for every client. Here's how deal signals and market intelligence flow through the system.
The Industries Your Audience Operates In
Home Services
Healthcare
We work with business owners doing £1M–£20M in revenue across the UK and USA.
Experienced Dealmakers Lead Your Exit
Every exit is led by a senior advisor who has been through it themselves. Meet the team who will guide you.
Emerson Patton
Sector Specialist: Building, Construction & Trade Services
- •20+ years advising owners in building services, fire safety, HVAC, plumbing, and construction
- •Guided 200+ companies through growth, profit improvement, and exit planning
- •Builds equity value and operational structure long before a sale
- •Partners with DFA to prepare owners for exit while the advisory team runs the sale
- •Built and sold first company after scaling to 80,000 users in 18 months
- •Raised £2m+ funding, built 12,000+ buyer network
- •Worked on 20+ transactions, spoken to hundreds of acquirers
- •Full-stack developer, building AI agents and SaaS platforms
Sage
AI Deal Concierge
- •Available 24/7. Monitors every signal in your deal
- •Keeps your advisory team one step ahead at all times
- •Trained on thousands of M&A transactions
- •Founded Fanbytes, scaled revenues to £10m+, exited at multi-eight-figure valuation
- •Advises on multiple M&A deals, invests in early-stage ventures
- •Built 700,000+ follower community teaching founders to scale and sell
- •Partnered with DealFlowAgent to expand access for founders to buyers
Sector Expert
Industry-Specific M&A Advisor
For every deal, our advisory team includes a sector specialist from that client's specific industry and niche — bringing relationships, insider knowledge, and leverage to support your process and achieve the best acquisition outcome.
Completed Deals via DealFlowAgent and Partner Advisory Firms
A selection of successful exits facilitated for founders across multiple sectors.
Online health tech pharmacy business (weight loss and men's health) sold to Y Combinator-backed acquirer - secured 4 offers in 4 weeks, completed all-cash deal in 9 weeks
Online education business specializing in celebrant training courses sold for £1.1M cash to industry consolidator
Pet-focused mobile app sold for $2.2M to roll-up aggregator private equity fund specializing in app acquisitions
London-based marketing agency (female founders) sold in cash deal with earnout structure
HR professional services business sold to a serial acquirer who went on to build a successful digital marketplace for connecting contractors to companies
E-commerce agency business sold to serial acquirer in 32 days end-to-end - founder went on to list another company on our platform
What Our Clients Say
Hear directly from business owners and advisors who've worked with us.
Watch Chris share his experience working with DealFlowAgent.
Hear how Saim successfully navigated his business sale.
Ari shares his journey selling Debonair Cooling.
Watch Nikki share her experience working with DealFlowAgent.
"I couldn't have asked for better support during my exit. They found the perfect acquirer and negotiated terms that exceeded my expectations."
Hear From Our Clients
Real outcomes from business owners who trusted us with their exit.
"I remember when we were deciding which advisors to pick - we made a great decision picking Joe from DealFlowAgent."
Saim Dalvi, Co-Founder, Bolt Pharmacy
Photo coming soon
"I couldn't have asked for better support during my exit. They found the perfect acquirer and negotiated terms that exceeded my expectations."
Jennifer Claire, Business Owner
Ready-Made Content for Your Audience
"What's My Business Actually Worth?"
The number one question every owner asks. We reveal the real multiples for HVAC, plumbing, fire safety, electrical, dental, care homes, beauty spas and other evergreen businesses.
"Why PE Firms Are Buying Home Services Businesses"
What's driving the acquisitions boom, what they look for, and what owners should know before approaching the market.
"3 Things That Kill Your Valuation (And How to Fix Them in 90 Days)"
Practical quick wins that can add 20-50% to enterprise value. Actionable, data-backed, and genuinely useful for your audience.
"I Sold My Business — Here's What I Wish I'd Known"
Real stories from owners who've been through it. The mistakes, the surprises, and the lessons that would have saved them hundreds of thousands.
"The AI Revolution in M&A"
How AI is changing the way buyers and sellers find each other. Why traditional brokers are being disrupted and what it means for business owners.
"Exit Planning for Business Owners Who Aren't Ready to Sell Yet"
Why understanding your exit options makes you a better operator today. The decisions you make now determine your valuation in 2-3 years.
We provide full talking points, data, and supporting materials for any of these topics. We can also create custom content for your specific audience.
Let's Talk
Tell us about your platform and how you'd like to work together.
Or reach out directly
Email Joe directly
joe@dealflowagent.comBook a call
Schedule 30 minutes with JoeWhat Happens Next
- 1We review your enquiry within 48 hours
- 2Joe schedules a personal call with you
- 3We agree terms and create your partner profile
- 4You start earning from day one
Frequently Asked
Questions
Have more questions? Submit an enquiry below and we'll be in touch within 48 hours.
You earn 20% of our success fee on every deal that closes from your audience. Our fee is based on a sliding scale of the enterprise value. On a typical £10M sale, your commission would be approximately £100,000.
Every referral is logged from day one with a unique attribution link. We track all inbound leads from your content, posts, and direct introductions. You have full visibility into your referral pipeline.
Any warm introduction counts — a LinkedIn post mentioning DealFlowAgent, a podcast episode, a newsletter mention, a personal email or WhatsApp to a business owner, or inviting Joe as a guest on your show. If a business owner reaches us through your content, it counts.
You get paid when the deal closes. Most deals close in 10-16 weeks after we engage with the business owner. Payment is made within 30 days of deal completion.
No. You're free to work with other partners and continue your regular content. We don't ask for exclusivity. We simply ask that you represent DealFlowAgent accurately and professionally.
No strict minimum. What matters is the quality and relevance of your audience. A niche newsletter with 5,000 HVAC business owners is more valuable to us than a generic account with 500,000 followers. If your audience includes business owners in home services or healthcare, we want to talk.
Our attribution window is 24 months. If a business owner from your audience sells within 24 months of your introduction, you earn your commission. Many owners need 6-12 months of conversations before they're ready.
Absolutely not. We handle all the M&A work. Your role is simply to connect us with business owners in your audience. We provide talking points, content ideas, and co-branded materials to make it easy.