Your Audience Trusts You. That's Worth Up to £100,000 Per Referral.
Joe explains who we are, how the referral model works, how we reward you, and why we're different to traditional brokers.
A modern M&A advisory firm. Our core team works alongside niche specialists and a custom AI Deal Concierge trained for each client's process: monitoring deal signals, preparing documents, and personalising buyer outreach at scale.
Introduce a business owner: warm intro, social post, newsletter mention, or podcast feature. We handle valuation, buyer matching, and negotiation. Your commission: 20% of our success fee, typically £10K–£250K per deal.
Business owners get expert guidance on the most important transaction of their career: preparation, valuation, connections to 2,000+ pre-qualified acquirers, and legacy protection. No pushy brokers, no single-offer scenarios.
See our AI Deal Concierge in action below
How Our AI Deal Concierge
We build a custom AI concierge for every client. Here's how deal signals and market intelligence flow through the system.
Hear directly from business owners and advisors who've worked with us.
Watch Chris share his experience working with DealFlowAgent.
Watch Nikki share her experience working with DealFlowAgent.
I couldn't have asked for better support during my exit. They found the perfect acquirer and negotiated terms that exceeded my expectations.
DealFlowAgent and Partner Advisory Firms
A selection of successful exits facilitated for founders across multiple sectors.
A senior M&A bench, plus a sector specialist recruited for your industry on every deal.
Joined full-time on 22 August 2026 from the largest M&A advisory firm in the UK, owned by K3 Capital. As an ex-Director he managed teams of M&A advisors, analysts and associates, working daily with business owners, buyers and stakeholders on live acquisition deals. Selected from 260 applicants alongside colleagues from investment banking backgrounds, he brings that experience and network to lead the advisory bench across Building Services, Facilities Management, and Healthcare.
Senior Building Services & FM Advisor
Martin is one of the most well-connected figures in UK fire, security, building services and FM. He is Chairman of both the Fire Industry Association and the British Security Industry Association, the only person in the UK to hold both roles simultaneously. Martin spent over a decade in senior leadership at Mitie, latterly as Industry Liaison Director for its fire and security division, helping scale the business past £500m in revenue and playing a role in the £366m acquisition of Marlowe plc, which created one of the UK's largest compliance, fire and security services groups. He joined DealFlowAgent because owners in these sectors deserve a genuine sector-specialist advisor across valuation, business optimisation and buyer access. In recognition of his industry roles, he acts in a personal, non-partisan capacity.
Industry Partner, Hiring and Leadership
Nick leads FM Talent Partners, the facilities management and real estate leadership search firm, and is a leading specialist in building services and FM management talent. He partners with DealFlowAgent on two-way referrals: helping business owners and acquirers fill the key roles that decide whether a business is sellable, and introducing owners who are thinking about their next chapter to a team that knows their industry and their market. Key-person dependency is one of the two most common reasons a sale collapses, and Nick fixes it at source.
For every engagement we add a sector specialist from your industry to the core team: a 15–25 year operator or advisor with direct relationships in your niche. Recruited per deal so you get the right fit, not a generalist.
Two in-house AI systems work alongside the human bench. They are software, not people, built and supervised by the advisory team.
Available 24/7. Monitors every signal in your deal and keeps the advisory team one step ahead. Trained on thousands of M&A transactions.
Engages 13,000+ acquirers to surface live mandates and intent, then feeds your advisors with warm, ranked buyer matches.
Builds a memory of every buyer. Adapts positioning in real time.
How Our Hybrid Advisory Model Works
See how expert advisors, including a vetted specialist from your industry, combined with a custom AI deal concierge, gives you the highest probability of a successful exit.
Live buyer behaviour from your active process
External signals from the wider M&A landscape
You never interact with the AI.
works 24/7 behind the scenes so your team can secure the strongest deal.
You never interact with the AI directly.
works 24/7 behind the scenes: building a memory of every buyer interaction, adapting positioning in real time, and surfacing intelligence so your advisory team can negotiate the strongest possible deal on your behalf.
Real outcomes from business owners who trusted us with their exit.
"I couldn't have asked for better support during my exit. They found the perfect acquirer and negotiated terms that exceeded my expectations."
That's Worth Up to £100,000 Per Referral.
We partner with podcasters, YouTubers, coaches, and industry leaders who have audiences of business owners in home services and healthcare. You create the content. We handle the M&A. You earn when deals close.
Backed by the early investors in Uber, Canva, Notion & SpaceX
Three steps. No complexity. You focus on your audience, we handle everything else.
Your audience deserves the best advice when selling their business. Here's how we compare.
Buyer Access', dfa: '2,000+ verified, pre-qualified acquirers
You earn 20% of our success fee when a business owner you introduce goes on to sell. "Deal size" means the valuation of the company your referral sells for.
Refer 10 business owners and you could earn £500,000+ in total commission. Every referral is logged and tracked from day one.
If a business owner from your audience sells within 24 months of your introduction, you earn your commission. Every referral is logged from day one with full visibility.
When you recommend DealFlowAgent, your audience gets a genuine premium service. Not a marketplace. Not a broker. A proper advisory team.
No cost, no obligation. Every business owner gets a private, expert-led valuation.
Access to a curated network of strategic acquirers actively looking to buy.
It's not just referral commissions. We're open to sponsoring your content, guesting on your show, and collaborating on materials your audience will value.
Podcast / YouTube Guest', description:
We work with business owners doing £500K–£100M in revenue across the UK and USA.
We provide full talking points, data, and supporting materials for any of these topics. We can also create custom content for your specific audience.
The number one question every owner asks. We reveal the real multiples for HVAC, plumbing, fire safety, electrical, dental, care homes, beauty spas and other evergreen businesses.
"Why PE Firms Are Buying Home Services Businesses"
What\'s driving the acquisitions boom, what they look for, and what owners should know before approaching the market.
"3 Things That Kill Your Valuation (And How to Fix Them in 90 Days)"
Practical quick wins that can add 20-50% to enterprise value. Actionable, data-backed, and genuinely useful for your audience.
Real stories from owners who\
How AI is changing the way buyers and sellers find each other. Why traditional brokers are being disrupted and what it means for business owners.
"Exit Planning for Business Owners Who Aren\
Why understanding your exit options makes you a better operator today. The decisions you make now determine your valuation in 2-3 years.
We'll review your enquiry and get back to you within 48 hours.
Tell us about your platform and how you'd like to work together.
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Schedule 30 minutes with Joe
Have more questions? Submit an enquiry below and we'll be in touch within 48 hours.
You earn 20% of our success fee on every deal that closes from your audience. Our fee is based on a sliding scale of the enterprise value. On a typical £10M sale, your commission would be approximately £100,000.
How is my referral tracked?
Every referral is logged from day one with a unique attribution link. We track all inbound leads from your content, posts, and direct introductions. You have full visibility into your referral pipeline.
What counts as an introduction?
Any warm introduction counts, a LinkedIn post mentioning DealFlowAgent, a podcast episode, a newsletter mention, a personal email or WhatsApp to a business owner, or inviting Joe as a guest on your show. If a business owner reaches us through your content, it counts.
When do I get paid?", answer:
Is this an exclusive arrangement?
No. You're free to work with other partners and continue your regular content. We don't ask for exclusivity. We simply ask that you represent DealFlowAgent accurately and professionally.
Is there a minimum audience size?
No strict minimum. What matters is the quality and relevance of your audience. A niche newsletter with 5,000 HVAC business owners is more valuable to us than a generic account with 500,000 followers. If your audience includes business owners in home services or healthcare, we want to talk.
What if the business owner doesn't sell right away?
Our attribution window is 24 months. If a business owner from your audience sells within 24 months of your introduction, you earn your commission. Many owners need 6-12 months of conversations before they're ready.
Do I need M&A experience?
Absolutely not. We handle all the M&A work. Your role is simply to connect us with business owners in your audience. We provide talking points, content ideas, and co-branded materials to make it easy.