Your Audience Trusts You. That's Worth Up to £100,000 Per Referral.
Joe explains who we are, how the referral model works, how we reward you, and why we're different to traditional brokers.
A modern M&A advisory firm. Our core team works alongside niche specialists and a custom deal concierge trained for each client's process: monitoring deal signals, preparing documents, and personalising buyer outreach at scale.
Introduce a business owner: warm intro, social post, newsletter mention, or podcast feature. We handle valuation, buyer matching, and negotiation. Your commission: 20% of our success fee, typically £10K-£250K per deal.
Business owners get expert guidance on the most important transaction of their career: preparation, valuation, connections to 2,000+ pre-qualified acquirers, and legacy protection. No pushy brokers, no single-offer scenarios.
See our deal concierge in action below
We build a custom AI concierge for every client. Here's how deal signals and market intelligence flow through the system.
I remember the initial meetings that we had when we were looking for specialists to partner up with, and I've said to Joe from the start, we definitely made the right choice.
Hear directly from owners and acquirers who have worked with us.
“I couldn't have asked for better support during my exit. They found the perfect acquirer and negotiated terms that exceeded my expectations.”
Pre-empts how corporate acquirers and private equity analysts will test your working capital, gross margins and customer concentration.
Calculates defensible add-backs, from director compensation adjustments to non-recurring professional fees and personal motor costs, backed by source documentation.
Drafts anonymous teasers and full information memorandums to tier-one corporate finance standards.
A valuation that holds firm
You enter negotiations with an unvarnished, defensible valuation bridge. Buyers cannot exploit messy accounting to chip your price.
More time on buyers, less on spreadsheets
Duncan and our sector specialists do not spend 40 hours building models in spreadsheets. They spend that time qualifying buyer intent, rehearsing your management presentation and running competitive tension between bidders.
Checks statutory books, director filings and sector accreditations, including BAFE, NSI, WRAS and ISO, to ensure zero lapses.
Flags contractor IR35 exposures, intellectual property assignment gaps and key-person bottlenecks before a buyer uncovers them.
Monitors counterparty document engagement, flagging to the partners exactly which chapters and files a buyer\u2019s legal team is scrutinising.
No surprises once a buyer is in diligence
Diligence skeletons are resolved in private before go-to-market. When exclusivity begins, the buyer finds a clean, audit-ready data room, leaving zero room for renegotiation.
Partners focused on terms and cash at completion
Joe and our legal advisers are not chasing administrative paperwork. They focus exclusively on commercial deal structure, share purchase agreement warranties and securing maximum cash at completion.
A senior M&A bench, plus a sector specialist recruited for your industry on every deal.
Director of M&A, ICAEW Chartered Accountant
Senior advisers who work with us on specific mandates.
Industry Partner, Hiring and Leadership
Nick leads FM Talent Partners, the facilities management and real estate leadership search firm, and is a leading specialist in building services and FM management talent. He partners with DealFlowAgent on two-way referrals: helping business owners and acquirers fill the key roles that decide whether a business is sellable, and introducing owners who are thinking about their next chapter to a team that knows their industry and their market. Key-person dependency is one of the two most common reasons a sale collapses, and Nick fixes it at source.
For every engagement we add a sector specialist from your industry to the core team: a 15-25 year operator or advisor with direct relationships in your niche. Recruited per deal so you get the right fit, not a generalist.
Each mandate has a named DealFlowAgent adviser as the point of contact, supported by a sector specialist.
Richard and Sally are internal software tools. They prepare materials, check numbers and review documents for the adviser who leads your sale.
Richard and Sally never contact clients, never message buyers, and never release documents.
Buyer Communication: Reply speed, email tone, urgency & enthusiasm
Data Room Activity: Who's reviewing docs, time spent, sections viewed
Senior Team Joining: CFO, Partner, or legal counsel now involved
Due Diligence Depth: Volume & complexity of buyer questions
Call Sentiment: Language, tone & commitment signals from calls
Site Visit Requests: Premises visits requested: strongest signal
Offer Drafting: Buyers beginning to draft offers & terms
Recent Acquisitions: Who's actively buying in your sector
Buyer Funding: PE dry powder & capital availability
Regulatory Shifts: Compliance changes creating buyer urgency
Competitor Deals: Other businesses being sold in your market
Growth Trends: Industry forecasts & valuation drivers
Buyer LinkedIn: Expansion signals & M&A team activity
Competitive process: More serious offers, more choice
Builds a memory of every buyer. Adapts positioning in real time.
How Our Hybrid Advisory Model Works
See how expert advisors, including a vetted specialist from your industry, combined with a custom AI deal concierge, gives you the highest probability of a successful exit.
Live buyer behaviour from your active process
External signals from the wider M&A landscape
You never interact with the AI.
works 24/7 behind the scenes so your team can secure the strongest deal.
You never interact with the AI directly.
works 24/7 behind the scenes: building a memory of every buyer interaction, adapting positioning in real time, and surfacing intelligence so your advisory team can negotiate the strongest possible deal on your behalf.
Real outcomes from business owners who trusted us with their exit.
"I couldn't have asked for better support during my exit. They found the perfect acquirer and negotiated terms that exceeded my expectations."
I couldn't have asked for better support during my exit. They found the perfect acquirer and negotiated terms that exceeded my expectations.
That's Worth Up to £100,000 Per Referral.
We partner with podcasters, YouTubers, coaches, and industry leaders who have audiences of business owners in home services and healthcare. You create the content. We handle the M&A. You earn when deals close.
Backed by the early investors in Uber, Canva, Notion & SpaceX
Three steps. No complexity. You focus on your audience, we handle everything else.
Buyer Access', dfa: '2,000+ verified, pre-qualified acquirers
Your audience deserves the best advice when selling their business. Here's how we compare.
You earn 20% of our success fee when a business owner you introduce goes on to sell. "Deal size" means the valuation of the company your referral sells for.
Refer 10 business owners and you could earn £500,000+ in total commission. Every referral is logged and tracked from day one.
If a business owner from your audience sells within 24 months of your introduction, you earn your commission. Every referral is logged from day one with full visibility.
No cost, no obligation. Every business owner gets a private, expert-led valuation.
Access to a curated network of strategic acquirers actively looking to buy.
When you recommend DealFlowAgent, your audience gets a genuine premium service. Not a marketplace. Not a broker. A proper advisory team.
Podcast / YouTube Guest', description:
It's not just referral commissions. We're open to sponsoring your content, guesting on your show, and collaborating on materials your audience will value.
We work with business owners doing £500K-£100M in revenue across the UK and USA.
The number one question every owner asks. We reveal the real multiples for HVAC, plumbing, fire safety, electrical, dental, care homes, beauty spas and other evergreen businesses.
"Why PE Firms Are Buying Home Services Businesses"
What\'s driving the acquisitions boom, what they look for, and what owners should know before approaching the market.
"3 Things That Kill Your Valuation (And How to Fix Them in 90 Days)"
Practical quick wins that can add 20-50% to enterprise value. Actionable, data-backed, and genuinely useful for your audience.
Real stories from owners who\
How AI is changing the way buyers and sellers find each other. Why traditional brokers are being disrupted and what it means for business owners.
"Exit Planning for Business Owners Who Aren\
Why understanding your exit options makes you a better operator today. The decisions you make now determine your valuation in 2-3 years.
We provide full talking points, data, and supporting materials for any of these topics. We can also create custom content for your specific audience.
We'll review your enquiry and get back to you within 48 hours.
Tell us about your platform and how you'd like to work together.
Anything else you'd like us to know?
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Schedule 30 minutes with Joe
You earn 20% of our success fee on every deal that closes from your audience. Our fee is based on a sliding scale of the enterprise value. On a typical £10M sale, your commission would be approximately £100,000.
How is my referral tracked?
Every referral is logged from day one with a unique attribution link. We track all inbound leads from your content, posts, and direct introductions. You have full visibility into your referral pipeline.
What counts as an introduction?
Any warm introduction counts, a LinkedIn post mentioning DealFlowAgent, a podcast episode, a newsletter mention, a personal email or WhatsApp to a business owner, or inviting Joe as a guest on your show. If a business owner reaches us through your content, it counts.
When do I get paid?", answer:
Is this an exclusive arrangement?
No. You're free to work with other partners and continue your regular content. We don't ask for exclusivity. We simply ask that you represent DealFlowAgent accurately and professionally.
Is there a minimum audience size?
No strict minimum. What matters is the quality and relevance of your audience. A niche newsletter with 5,000 HVAC business owners is more valuable to us than a generic account with 500,000 followers. If your audience includes business owners in home services or healthcare, we want to talk.
What if the business owner doesn't sell right away?
Our attribution window is 24 months. If a business owner from your audience sells within 24 months of your introduction, you earn your commission. Many owners need 6-12 months of conversations before they're ready.
Do I need M&A experience?
Absolutely not. We handle all the M&A work. Your role is simply to connect us with business owners in your audience. We provide talking points, content ideas, and co-branded materials to make it easy.
Have more questions? Submit an enquiry below and we'll be in touch within 48 hours.
The founder, in his own words
Introduced through a founders’ network after the JamPot sale. Our sector specialist, Sidd, led the mandate and negotiated the cash element to double the amount first offered.
Over the past four years we have advised on 22 completed transactions. Each entry states the target, the acquirer, the consideration basis and the process. DealFlowAgent acted as sell-side adviser on every mandate listed.
Includes full sell-side mandates and introductions of the buyer who went on to acquire the business.
Referral-led mandate, introduced by a former client