Meet Sterling, Your AI Deal Sourcer
Sterling learns your exact acquisition criteria through voice and email. He then conducts deep research to find and introduce you to businesses that match your strategy.
Completely free. Zero cost for introductions.
Find better-fit deals, much faster. Waste less time on mismatched sellers.
Want To See Sterling In Action?
Watch this video to hear a conversation with Sterling
Trusted by Active Acquirers
See how Sterling helps buyers find better-fit deals faster
Sarah C.
Strategic Acquirer
UK Family Office
"Sterling cut our deal sourcing time by 80%. Instead of cold calling hundreds of businesses, we now get warm introductions to sellers who actually want to sell."
Why Buyers Trust DealFlow Agent
Sterling learns your criteria in depth
Through voice calls and email, he captures your exact strategy, preferences, green flags, and red flags
Scores businesses against your exact strategy (700+/1000)
Every opportunity is scored: you only see matches above 700/1000
Double opt-in process (both sides agree)
No introductions happen unless both you and the seller confirm interest
Maintains confidentiality throughout
Your acquisition strategy stays private until you're ready to engage
"96% of successful acquisitions happen because the buyer was introduced within 48 hours of the seller's decision to explore options"
Why Traditional Deal Search Is Broken
The current market is frustrating for serious buyers. Here's what you're probably experiencing:
87% Mismatch Rate
Most "opportunities" don't match your actual criteria, wasting valuable time
6-Month Average
Time spent evaluating deals that ultimately don't proceed
Cold Outreach Fatigue
Most sellers aren't actually ready to sell when contacted
How Sterling Works
From signup to your first introduction in days, not months
Get Started
(30 seconds)
Create your free account and share basic criteria
Deep Dive Call
(10 minutes)
He calls you to capture your exact acquisition strategy, preferences, green flags, and red flags
Matched Introductions
(Ongoing)
When he finds a business scoring 700+/1000 against your criteria, you both opt in before any introduction
Sterling Pricing
Built for serious buyers who value their time
Sterling for Buyers
No cost for introductions. Ever.
- Personalized deal introductions via email
- Speak to Sterling (AI) via phone
- Submit and update acquisition criteria
- 24/7 support via voice + email
Active buyers seeking £500K–£30M revenue businesses. Sterling serves individual acquirers, PE funds, family offices, and corporate development teams.
Best For
Active buyers seeking platform or bolt-on acquisitions. Businesses typically range from £500K–£30M revenue, mostly profitable and healthy, across UK and US markets. Sterling serves individual acquirers, PE funds, family offices, and corporate development teams.
Old vs New Deal Advisory
Compare the clear advantages of modern AI-powered M&A advisory versus traditional brokerages.
Click any row to see detailed explanations
How We Help Acquirers Access High-Quality Deal Flow
Access deal flow that's never been possible before. Sterling learns your exact acquisition criteria through voice and email, capturing your strategic priorities, deal preferences, green flags, and red flags. He then conducts deep research to find businesses that match your strategy from our rapidly growing network and proactively alerts you when opportunities align.
How It Works:
- 1.Get Started: Press the button below and create your account
- 2.2-Minute Questionnaire: Share basic acquisition criteria
- 3.10-Minute Voice Call: Speak with Sterling to capture your search interests and evaluation criteria in depth
- 4.Personalized Matching: Sterling conducts deep research across our network and scores businesses against your criteria
- 5.Double Opt-In Introductions: When a match scores above 700/1000, both you and the seller must agree before any introduction is made
End Outcomes
- Access off-market businesses not listed anywhere else
- Receive highly personalized matches scored above 700/1000
- Avoid wasting months on mismatched deals
- Minimize post-acquisition integration risks through better strategic fit
Why Buyers Trust DealFlow Agent:
- Matches based on strategic fit and financial performance, not just budget
- Voice and email support like having a specialist buy-side advisor at zero cost
- Deep research across 3.2M+ business owners and M&A advisor networks
- Access to off-market businesses and advisor-represented opportunities
- Proactive deal alerts and market insights tailored to your criteria
- Double opt-in process ensures both sides are comfortable before introductions
Best For:
Active buyers seeking platform or bolt-on acquisitions. Businesses typically range from £500K-£30M revenue, mostly profitable and healthy, across UK and US markets.
Free to join. No cost for introductions. Not financial or legal advice.
Experienced Dealmakers Lead Your Exit
A senior M&A bench, plus a sector specialist recruited for your industry on every deal.
Head of M&A
Recently joined — name announcing soon
Recently joined from one of the largest M&A advisory firms in the UK. As an ex-Director, our new Head of M&A was selected from over 220 applicants to lead the advisory bench across Building Services and Healthcare.
James Duboullay
Senior M&A Advisor
- •25+ years across investment banking, M&A and fundraising
- •Sector focus: essential services and software
- •Long-standing relationships with private equity buyers and growth funds
- •Personally advising DealFlowAgent founders for the past four years
Emerson Patton
Sector Specialist: Building, Construction & Trade Services
- •20+ years advising owners in building services, fire safety, HVAC, plumbing, and construction
- •Guided 200+ companies through growth, profit improvement, and exit planning
- •Builds equity value and operational structure long before a sale
- •Partners with DFA to prepare owners for exit while the advisory team runs the sale
Joe Thomason
Senior M&A Advisor
- •Previously Analyst at KBS Corporate
- •Analyst at Hampleton Partners, Associate at Tech Credit Partners
- •Worked on 25+ completed transactions (£300k to £120m)
- •Specialist in debt lending for business buyers
Kaya Kesici
M&A Advisor — Fire Safety, Security & Compliance
- •17 completed M&A transactions over the past six years across UK SME fire safety, security and compliance-led services
- •Sell-side and buy-side experience — buyer research, acquirer mapping, outreach and live process coordination
- •Information request lists, databook prep, IC-style summaries and EV-to-equity bridge work
- •Direct sector exposure across fire protection, security systems, CCTV, access control and intruder alarms
Previously
Ranger Fire & Security · Complete Building Services · Compliance Group
Sam Pouyan
Senior M&A Advisor
- •10 years across buy-side and sell-side M&A
- •Former investment banking analyst
- •Expert in financial modelling and deal structuring
- •22 completed M&A transactions
- •Direct relationships with hundreds of strategic and financial acquirers
- •Previously built a mobility and field services business to 30 staff and 6 UK warehouses, then sold via competitive process with an EY M&A partner
- •Raised £2m in funding; placed 3rd of 1,900 at OnStage (the "Y Combinator of Europe")
- •Full-stack developer of advanced agent systems and second-brain tooling for the M&A process
- •Founded Fanbytes, scaled revenues to £10m+, exited at multi-eight-figure valuation
- •Advises on multiple M&A deals, invests in early-stage ventures
- •Built 700,000+ follower community teaching founders to scale and sell
- •Partnered with DealFlowAgent to expand access for founders to buyers
Sector Expert
Industry-Specific Advisor
For every engagement we add a sector specialist from your industry to the core team: a 15–25 year operator or advisor with direct relationships in your niche. Recruited per deal so you get the right fit, not a generalist.
Senior M&A Advisor
Offer stage — joining late July 2026
Selected from 200+ applicants including bankers and advisors from Goldman Sachs, Deutsche Bank, EY and KPMG, plus leading boutique M&A firms.
Senior M&A Advisor
Final interviews — joining late July 2026
Lower-mid market specialist (£1M–£10M EBITDA). Shortlisted from the same 200+ applicant pool across bulge-bracket banks and Big-4 corporate finance.
The bench is growing. Two senior M&A hires confirmed for late July 2026, selected from 200+ applicants out of Goldman Sachs, Deutsche Bank, EY, KPMG and leading boutique M&A firms. See open roles →
The AI layer behind every advisor
Two in-house AI systems work alongside the human bench. They are software, not people — built and supervised by the advisory team.
Sage
AI Deal Concierge
Available 24/7. Monitors every signal in your deal and keeps the advisory team one step ahead. Trained on thousands of M&A transactions.
Sterling
Buy-Side Deal Origination Agent
Engages 12,000+ acquirers to surface live mandates and intent, then feeds your advisors with warm, ranked buyer matches.
What Our Clients Say
Hear directly from business owners and advisors who've worked with us.
Watch Chris share his experience working with DealFlowAgent.
Hear how Saim successfully navigated his business sale.
Watch Nikki share her experience working with DealFlowAgent.
"I couldn't have asked for better support during my exit. They found the perfect acquirer and negotiated terms that exceeded my expectations."
Frequently Asked Questions
Everything you need to know about Sterling and our buyer services
Sterling is completely free for buyers. We are paid by sellers (business owners or their advisors) when a deal closes. Our incentive is aligned with yours: finding quality matches that lead to successful transactions.
Have more questions?
Contact our team →Ready to find your next acquisition?
Access off-market deal flow and highly personalized introductions: completely free.