Build a business buyers want to own. Sell when you're ready, or keep growing.
For most founders we work with, the company is more than a balance sheet. Selling well means walking into the boardroom on your terms - with multiple credible offers, and the right buyer for the people you'll leave behind.
14,000+ buyers registered on platform plus our advisor network and institutional data tools - your business reaches every relevant acquirer.
We take your acquisition criteria from the form and the calibration call, then surface the strongest matches across our network. Human judgement, intelligence-supported precision.
Why owners and acquirers choose
Pre-empts how corporate acquirers and private equity analysts will test your working capital, gross margins and customer concentration.
Calculates defensible add-backs, from director compensation adjustments to non-recurring professional fees and personal motor costs, backed by source documentation.
Drafts anonymous teasers and full information memorandums to tier-one corporate finance standards.
A valuation that holds firm
You enter negotiations with an unvarnished, defensible valuation bridge. Buyers cannot exploit messy accounting to chip your price.
More time on buyers, less on spreadsheets
Duncan and our sector specialists do not spend 40 hours building models in spreadsheets. They spend that time qualifying buyer intent, rehearsing your management presentation and running competitive tension between bidders.
Checks statutory books, director filings and sector accreditations, including BAFE, NSI, WRAS and ISO, to ensure zero lapses.
Flags contractor IR35 exposures, intellectual property assignment gaps and key-person bottlenecks before a buyer uncovers them.
Monitors counterparty document engagement, flagging to the partners exactly which chapters and files a buyer\u2019s legal team is scrutinising.
No surprises once a buyer is in diligence
Diligence skeletons are resolved in private before go-to-market. When exclusivity begins, the buyer finds a clean, audit-ready data room, leaving zero room for renegotiation.
Partners focused on terms and cash at completion
Joe and our legal advisers are not chasing administrative paperwork. They focus exclusively on commercial deal structure, share purchase agreement warranties and securing maximum cash at completion.
A senior M&A bench, plus a sector specialist recruited for your industry on every deal.
Director of M&A, ICAEW Chartered Accountant
Senior advisers who work with us on specific mandates.
Industry Partner, Hiring and Leadership
Nick leads FM Talent Partners, the facilities management and real estate leadership search firm, and is a leading specialist in building services and FM management talent. He partners with DealFlowAgent on two-way referrals: helping business owners and acquirers fill the key roles that decide whether a business is sellable, and introducing owners who are thinking about their next chapter to a team that knows their industry and their market. Key-person dependency is one of the two most common reasons a sale collapses, and Nick fixes it at source.
For every engagement we add a sector specialist from your industry to the core team: a 15-25 year operator or advisor with direct relationships in your niche. Recruited per deal so you get the right fit, not a generalist.
Each mandate has a named DealFlowAgent adviser as the point of contact, supported by a sector specialist.
Richard and Sally are internal software tools. They prepare materials, check numbers and review documents for the adviser who leads your sale.
Richard and Sally never contact clients, never message buyers, and never release documents.
Enter your website. We'll send a free buyer list and indicative valuation. No obligation.
Prefer to talk first? Book a confidential call
Sell when you're ready, or keep growing.
We help building-services and healthcare founders install AI systems that lift profit and resilience - and, when the time is right, run a structured sale process end to end.
Walk me through the process
When you're ready to sell,
Founder and CEO Joe Lewin on why we built DealFlowAgent, the outcomes we engineer for, and why this process outperforms a traditional advisor.
Phase A · Pre-engagement (free, no obligation)
Phase B · Engagement (contract signed)
Phase C · Systemise & prepare
Phase D · Go to market", sub:
Free Confidential Diagnostic & Strategy Call
A direct call with Joe or one of our sector advisors. We discuss where the company is, where you want to take it, and which path serves you best.
Free valuation scorecard tailored to your numbers.
Personalised buyer list and uplift suggestions.
No agreement signed. No obligation.
If both sides want to proceed, you receive a written proposal with simple terms. A small upfront retainer aligns us; the bulk of our compensation triggers only on a successful outcome.
Two working sessions: one with the founders, a second with the operating team. You leave with a confidential 30 to 40 page review.
Operational leakage quietly capping EBITDA.
Growth levers buyers will probe.
What to fix before the data room opens.
Company Second Brain + 3 AI Employees
A centralised knowledge layer you run from a clean cloud interface. On top of it, three AI Employees absorb the highest-impact bottlenecks identified in Step 4.
Single source of truth across the business.
Three AI Employees on the bottlenecks from Step 4.
Visible EBITDA improvement and a business that is easier to sell.
A dedicated advisory team stays close to you throughout. In the background, the work that traditionally fell to associates, interns and analysts - research, drafting, formatting, data-room admin, follow-ups - is automated. Your advisors spend their time where it matters.
Sequenced outreach to scored buyers across four channels. The sequence stops the moment a buyer engages. Every reply scored out of 100 for intent.
Your advisor takes a structured qualifying call with each interested party. Capability and intent are scored. NDA signed. Personalised teaser sent only to the qualified.
Multiple offers worked against each other on price, terms and structure. Specialist M&A legal across the UK and US. We close when funds are in your account.
Book in 30 minutes with an advisor
Confidential. No obligation. Direct calendar booking.
Discuss the diagnostic on your call
You can skip straight to Step 5. Most owners say the diagnostic paid for itself before any buyer was contacted.
Quoting Agent", desc: "Drafts quotes from your pricebook.
Aftercare Agent", desc: "Follows up every job, captures reviews.
Three AI Employees, sitting on top of one shared Second Brain.
Spend their time on what matters
Absorbs the analyst & admin work
The work that used to fall to associates, interns and analysts.
to a stronger, more valuable company.
Three phases. Pre-engagement is free with no obligation. Once signed, we systemise the business, then take it to market with multi-channel outreach and expert negotiation.
There is a one-time fee for the diagnostic review and report. Some business owners stop here, install the AI systems in Steps 5 and 6, compound growth for 12 to 24 months, then revisit a sale. Others continue straight into the structured sale process. Both paths stay open.
Owns the relationship, the negotiation seat, and final sign-off.
Drafts research, briefings, replies and the data room. Reviewed by your advisor.
Final call on price, terms and the buyer you choose.
AI doing the prep, the research, the data room.
Four years of direct conversation with sector acquirers - interviews, deal calls, sector dinners - layered with structured weekly buyer interviews via Sterling. Roughly twenty columns of intelligence per buyer: search criteria, valuation thresholds, deal structure, the management team they want to inherit, and the green, amber and red flags that move them.
We work in two verticals. Every advisor, every buyer profile, every comparable sits inside that focus. Specialists win against generalists at the table.
Funded to invest in marketing, events and full-page presence in Fire Safety Matters, Professional Security Magazine and International Fire Buyer. When a buyer receives our outreach about your company, they already know us.
Our deal team has live visibility on every buyer, across open rates, replies and intent signals, across multi-channel outreach. Each pitch is personalised to the buyer's strategic priorities.
Optional. We help you tighten reporting, reduce owner dependency and document the systems buyers pay for, so the business commands a stronger multiple before we take it to market.
The final 5 to 10 percent of the headline number is decided in the last two weeks. Our advisors have led the negotiation seat on twenty-plus closed deals. Anchoring, deal structure, earnout design and walk-away credibility are not improvised.
Here's how we deliver these results
Six factors that outperform a generalist broker. Each one delivers a measurable result - see the right-hand column.
Compounded, these six factors translate into the outcomes below.
What could your company be worth
(click to edit costs & inputs)
One-off diagnostic and Second Brain build, optional AI Employees, then a monthly retainer.
Second Brain build (£, one-off)
Cost per AI Employee (£, one-off)
Alternative: hiring people to do the same work
Work the Company Command Centre absorbs would otherwise need extra hires. DealFlowAgent does
charge these salaries - they are shown only to illustrate the headcount cost you avoid.
Fully-loaded employee cost (£/yr per hire)
Equivalent additional hires avoided (1-30)
Margin recovers toward the sector ceiling. Low-margin firms move more; already-strong firms move less.
From systemising the business - before any sale process.
4. Sale-process uplift with DealFlowAgent
Your enterprise value after operational improvement, before a structured, competitive sale process.
Where the uplift comes from
Sector specialism and a relevant buyer universe.
Competitive tension across multiple scored buyers.
Structured negotiation on price, terms and structure.
Indicative only. A structured, competitive process aims to improve on an unrepresented or single-buyer outcome. Actual results vary.
Compare against the three pillars above.
The Second Brain and any AI Employees are yours to keep. The retainer covers ongoing maintenance, optimisation and new AI Employee rollouts.
See how the Company Command Centre works
This calculator is for illustration only. It is not a valuation, financial advice, or a guarantee of business improvement. Actual results depend on the quality of your data, management follow-through, market conditions, profitability, buyer appetite, and the specific circumstances of your company.
The founder, in his own words
Introduced through a founders’ network after the JamPot sale. Our sector specialist, Sidd, led the mandate and negotiated the cash element to double the amount first offered.
Over the past four years we have advised on 22 completed transactions. Each entry states the target, the acquirer, the consideration basis and the process. DealFlowAgent acted as sell-side adviser on every mandate listed.
Includes full sell-side mandates and introductions of the buyer who went on to acquire the business.
Referral-led mandate, introduced by a former client
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