Sage prepares founders. Sterling builds buyer relationships. Together, they remember nuance at scale and create competitive tension that moves deals.
22
Completed M&A Deals
Since 2022
28000+
Acquirers
In our relationship network
5
Weeks to First Offers
60%
Conversion Rate
Call to client
"If your business makes under £20M, you won't get investment bank attention."
"Marketplaces are noisy, brokers are expensive, and exclusivity often kills momentum."
"Even good businesses get dragged through months of wasted diligence."
"Meanwhile, acquirers send out hundreds, often thousands, of cold emails a month."
"They're forced to spray and pray emails to business owners — guessing who might be selling and which businesses are actually healthy."
"Building real relationships and maintaining access to vital data as businesses evolve at that scale is almost impossible."
Seller Coach
Buyer Builder
(it's worth the listen)
The M&A market is experiencing unprecedented growth, creating massive opportunities for innovation
3.2M
3.2 million business owners are currently 'up for sale.' The majority are not listed on a marketplace or working with an advisor or broker, representing a massive untapped opportunity.
66%
2 out of 3 baby boomer business owners don't have a formal exit plan in place, yet they fully intend to sell in order to retire. This demographic shift represents an unprecedented wave of M&A activity.
60%
Over 60% of the 130,000 small-cap M&A transactions that complete annually are done on a DIY basis, indicating massive demand for professional guidance and infrastructure.
Exploding
Never before has there been so much capital available, and the quantity of active business buyers has exploded. Local service firms represent a safe bet as acquirers can buy them on a low multiple and install AI systems to drive efficiency.
Founder
Sage
Sterling
Buyer
AI agents remember nuance, track intent, and create trust at scale.
Unrealistic price
AI aligns expectations before LOI
Messy financials
Document checklist catches gaps early
Customer concentration
Flags dependency before diligence
Founder dependency
Prompts SOPs and training plans
No real buyer budget
Intent verification before intros
Red-flag contracts
Early Q&A escalation to human advisor
Exclusivity abuse
Milestone-based auto reminders
Silent weeks
AI nudges keep momentum
Working capital surprise
Educates on normalisation early
Integration fear
Drafts 90-day plan; buyers stay engaged
0
Average weeks to mandate
After first call
8 → 0
Calls to paying clients
High conversion rate
£0M
Live offers
£11M and $750K deals
Founder & CEO
M&A advisor with extensive experience in deal-making and client management. Passionate about transforming the M&A experience through AI.
Coming Soon
Join our growing team of M&A and AI experts.
Coming Soon
Join our growing team of M&A and AI experts.
£120 + VAT/month
Exit prep, accountability, and materials.
£6,000 + success fee
Founder-friendly, transparent, aligned with outcomes.
We'll be honest if you're ready. If not, we'll tell you what to fix — and help you fix it.
Privacy-first. Double opt-in intros only.