--- title: "Sell Your Digital Marketing Agency | DealFlowAgent" description: "Specialist M&A advisory for digital marketing, performance and creative agency owners across the UK and US. 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Advises owners of building services, facilities management, compliance and testing, and specialist healthcare businesses on valuation, exit readiness and the end-to-end sale process across the UK and US.", "worksFor": { "@id": "https://www.dealflowagent.com/#organization" }, "url": "https://www.dealflowagent.com/about", "email": "joe@dealflowagent.com", "telephone": "+44-20-7293-0327", "knowsAbout": [ "Mergers and Acquisitions", "Business Valuation", "EBITDA Multiples", "Exit Planning", "Sell-Side M&A Advisory", "Building Services M&A", "Facilities Management M&A", "Healthcare Clinic and Care Home M&A" ], "sameAs": [ "https://www.linkedin.com/company/dealflowagent" ] }, { "@type": "Person", "@id": "https://www.dealflowagent.com/#duncan-moore", "name": "Duncan Moore", "givenName": "Duncan", "familyName": "Moore", "jobTitle": "M&A Deal Lead", "description": "M&A Deal Lead at DealFlowAgent. Formerly a Director at the largest M&A advisory firm in the UK, owned by K3 Capital, where he managed teams of M&A advisors, analysts and associates.", "worksFor": { "@id": "https://www.dealflowagent.com/#organization" }, "url": "https://www.dealflowagent.com/about", "knowsAbout": [ "Mergers and Acquisitions", "Sell-Side M&A Advisory", "Deal Origination", "Business Valuation", "Buyer Negotiation" ] }, { "@type": "Organization", "@id": "https://www.dealflowagent.com/#organization", "employee": [ { "@id": "https://www.dealflowagent.com/#joe-lewin" }, { "@id": "https://www.dealflowagent.com/#duncan-moore" } ] } ] }, { "@context": "https://schema.org", "@type": "WebSite", "@id": "https://www.dealflowagent.com/#website", "url": "https://www.dealflowagent.com", "name": "DealFlowAgent", "description": "Specialist M&A advisory for building services, facilities management and healthcare business owners in the UK and USA", "publisher": { "@id": "https://www.dealflowagent.com/#organization" }, "potentialAction": { "@type": "SearchAction", "target": { "@type": "EntryPoint", "urlTemplate": "https://www.dealflowagent.com/blog?q={search_term_string}" }, "query-input": "required name=search_term_string" }, "inLanguage": "en" }, { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What multiple will my agency achieve?", "acceptedAnswer": { "@type": "Answer", "text": "Real-world agency multiples vary materially by discipline, retention, scale, client concentration, organic growth and the buyer's platform priorities. A retained B2B SaaS demand-gen agency trades very differently from a project-led creative studio. We deliberately do not quote a single range on this page; the matched valuation guide and a confidential call will produce a realistic, defensible range." } }, { "@type": "Question", "name": "Should I sell to a holding group or to PE?", "acceptedAnswer": { "@type": "Answer", "text": "Holding groups typically offer scale, capability cross-sell and brand prestige but want a clear cultural fit. PE-backed platforms offer faster decision-making and often more flexible deal structure. A competitive process surfaces both routes and lets you choose on terms, not just price." } }, { "@type": "Question", "name": "What happens to client concentration in diligence?", "acceptedAnswer": { "@type": "Answer", "text": "Concentration is the most common reason agency deals stall. We address it head-on: framing, contract evidence, retention narrative, key-client interviews where appropriate and structural protections in the deal terms." } }, { "@type": "Question", "name": "Will I have to stay on after the sale?", "acceptedAnswer": { "@type": "Answer", "text": "Most agency transactions include a two to four year earn-out with a meaningful equity rollover. Structure is negotiable and a competitive process routinely surfaces better terms." } }, { "@type": "Question", "name": "How long does an agency sale take?", "acceptedAnswer": { "@type": "Answer", "text": "Six to twelve months is typical. Preparation including financial normalisation, retainer schedules and case study library takes four to eight weeks; marketing four to eight weeks; legals and diligence eight to sixteen weeks." } }, { "@type": "Question", "name": "What fees do you charge?", "acceptedAnswer": { "@type": "Answer", "text": "Our fee structure is set out in writing on the first confidential call, before any engagement begins." } } ] }, { "@context": "https://schema.org", "@type": "Service", "name": "Sell Your Digital Marketing Agency | M&A Advisory", "description": "Specialist M&A advisory for digital marketing, performance and creative agency owners across the UK and US. Confidential, competitive sale in a highly active agency M&A market.", "provider": { "@type": "Organization", "name": "DealFlowAgent", "url": "https://www.dealflowagent.com" }, "areaServed": [ "United Kingdom", "United States" ], "serviceType": "Mergers & Acquisitions Advisory" }, { "@context": "https://schema.org", "@type": "ProfessionalService", "name": "DealFlowAgent Digital Marketing Agency M&A", "description": "Specialist M&A advisory for digital marketing, performance and creative agency owners across the UK and US. 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UK & US.", "foundingDate": "2021", "areaServed": [ "United Kingdom", "United States" ], "contactPoint": [ { "@type": "ContactPoint", "telephone": "+44-20-7293-0327", "contactType": "customer service", "areaServed": "GB", "availableLanguage": "English" }, { "@type": "ContactPoint", "telephone": "+1-447-837-9720", "contactType": "customer service", "areaServed": "US", "availableLanguage": "English" } ], "sameAs": [ "https://www.linkedin.com/company/dealflowagent", "https://x.com/dealflowagent" ] }, { "@context": "https://schema.org", "@type": "WebSite", "name": "DealFlowAgent", "url": "https://www.dealflowagent.com", "publisher": { "@type": "Organization", "name": "DealFlowAgent" }, "potentialAction": { "@type": "SearchAction", "target": "https://www.dealflowagent.com/blog?q={search_term_string}", "query-input": "required name=search_term_string" } }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.dealflowagent.com/" } ] } ] --- [![DealFlowAgent](/assets/dealflowagent-logo-CZZBNQM2.webp)](/) Sectors Refer an Owner [Valuation Guides](/valuation/guides)[Exit Planning](/exit-planning)[Blog](/blog)Book a Call[Careers](/careers) [🇬🇧 +44 20 7293 0327](tel:+442072930327)| [🇺🇸 +1 (447) 837-9720](tel:+14478379720) [Whatsapp](https://wa.me/442072930327)[I'm an Owner](/valuation)[I'm a Buyer](/buyside) [I'm a buyer](/buyside)[](https://wa.me/442072930327)Book a Call Digital Agency M&A | UK and US # Plan your digital marketing agency business's next chapter. Exit on your own terms. You have built an agency that clients trust with their growth, brand and revenue. You deserve to know exactly what your agency is worth, which holding groups and strategics are actively buying in your niche, and how to secure the right outcome for you, your team and your clients. 13,000+ Self-Registered Acquirers 12 to 16 Week Average Timeline Confidential Process Strictly confidential Company website URL Get Your Free Valuation Report **Strictly confidential.** Your personalized report is prepared by our internal team alone, the founder, head of M&A and associates. It is never shown to buyers or anyone outside the deal team without your permission. Already know your number? Get your free buyer list instead [Learn more about the valuation and value drivers report](/valuation) Who Is Buying ## Some of the Serial Acquirers in _Your Sector_ A snapshot of the holding groups, PE-backed platforms and strategics currently buying digital, performance and creative agencies in the UK and US. United Kingdom Brainlabs Croud Jellyfish (Brandtech Group) The Marketing Practice Next 15 Group United States Stagwell Tinuiti Wpromote Power Digital New Engen \+ 13,000 more registered acquirers with defined search criteria Before You Speak to Anyone ## What Every Agency Owner _Needs to Know_ You have been approached. Holding groups, PE-backed platforms, strategic acquirers. Most agency owners have no idea what realistic adjusted EBITDA multiples look like, how their client concentration will be treated and who will waste months of your time. Without competing offers there is no leverage. The acquirer sets the pace, anchors low on adjusted EBITDA and waits. ### "What is my agency really worth?" Buyers will rebuild your revenue line by line: retainer vs project, gross profit per discipline, client concentration, NRR and growth. Without a defensible build buyers will discount aggressively. ### "Will my senior team stay?" Heads of paid, SEO, creative, account directors and senior strategists are the asset. If the buyer breaks autonomy or culture, the people who own the client relationships leave first. ### "Is my client concentration a problem?" Concentrated client books are the number one issue in agency diligence. Without sequencing, framing and a retention narrative, concentration kills price. Related Services ## Explore _Adjacent Sectors_ [ ### B2B SaaS & Technology M&A advisory for B2B SaaS and technology businesses. ](/technology)[ ### IT Managed Services M&A advisory for MSPs and IT services. ](/technology/it-managed-services)[ ### Accounting Firms M&A advisory for accounting practice owners. ](/technology/accounting-firms)[ ### Back to Technology, Ecommerce & Professional Services See every sector hub and niche we cover. ](/technology)[ ### Free Valuation Calculator Get a benchmark valuation in under two minutes. ](/valuation)[ ### For Acquirers Position twelve to thirty-six months ahead of a sale. Register your criteria for proprietary deal flow. ](/buyside) ## Book a Confidential _Call_ Book a confidential 30-minute call with Joe from our M&A advisory team. No obligation. Everything discussed stays between us. ## Industry Publications & Events Industry publications and events where DealFlowAgent has either been featured in or exhibited at. It is often where we build relationships with business owners, business buyers, and team members. 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](https://www.roofing-today.co.uk/) ## Latest announcements [![Building & Facilities News names DealFlowAgent Company of the Month announcement cover](/assets/company-of-the-month-building-facilities-news-2026-Br7-aO4K.jpg)Company of the Month Building & Facilities News names DealFlowAgent Company of the Month The July 2026 feature on sector specialism, buyer relationships and what actually drives value for owners. ](/blog/company-of-the-month-building-facilities-news-2026)[![Martin Watson joins DealFlowAgent announcement cover](/__l5e/assets-v1/cb678acf-553d-43d7-85f3-82f6c174523b/martin-watson-joins-dealflowagent-cover.png)Senior Industry Advisor Martin Watson joins DealFlowAgent Chair of both the Fire Industry Association and the British Security Industry Association, after three decades in fire and security including Mitie. ](/blog/martin-watson-joins-dealflowagent-fire-security-advisory)[![Nick Barker joins as Industry Partner announcement cover](/__l5e/assets-v1/65c42b7f-b12d-46f7-b4e0-63df6f3383e6/fm-talent-partners-dealflowagent-cover.png)Industry Partner Nick Barker joins as Industry Partner Founder of FM Talent Partners, helping owners close key-person dependency gaps before a sale and connecting buyers with senior operators. ](/blog/valuation-gaps-key-person-dependency-fm-talent-partners) [![DealFlowAgent](/assets/dealflowagent-logo-white-BtiUZq_y.webp)](/) Specialist M&A advisory for Building Services, Facilities Management, and Healthcare business owners. 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[Programme overview](/referral) [→ Refer a Seller (Operators)](/referral/operators)[→ Refer a Buyer](/referral/buyers)[→ Advisor Referrals](/referral/advisors)[→ Embed the Valuation Widget](/partners/valuation-widget)[→ Building Services Referrals](/referral/operators)[→ Healthcare Referrals](/referral/operators)[→ Programme Overview](/referral) ### Locations [London](/locations/london)· [Manchester](/locations/manchester)· [Birmingham](/locations/birmingham)· [South East](/locations/south-east)· [Florida](/locations/florida)· [Miami](/locations/miami) ### Partnerships [Advisor Partnership](/advisorpartner)· [Strategic Partnerships](/partnerships)· [Buyers (Building Services)](/buyers-home-building-services)· [Radio Partner](/radio) © 2026 DealFlowAgent. All rights reserved. [Privacy Policy](/privacy)· [Terms of Service](/terms)· [Comparisons](/comparisons)· [Sitemap](/sitemap) [](https://www.linkedin.com/company/dealflowagent)[](https://twitter.com/dealflowagent)[](mailto:joe@dealflowagent.com) DealFlowAgent provides M&A advisory services. Investment outcomes are not guaranteed. Past performance is not indicative of future results. All transactions are subject to due diligence and regulatory approval where applicable. Menu Sectors Refer an Owner [Valuation Guides](/valuation/guides)[Exit Planning](/exit-planning)[Blog](/blog) Book a Call [Careers](/careers)[Message us on WhatsApp](https://wa.me/442072930327) [UK +44 20 7293 0327](tel:+442072930327)[US +1 (447) 837-9720](tel:+14478379720) [I'm an Owner](/valuation)[I'm a Buyer](/buyside)