--- title: "Sterling - AI Deal Sourcing for Buyside M&A" description: "Sterling is our specialist platform for buyside M&A, delivering curated, off-market deal flow to professional acquirers and private equity firms." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "Organization", "@id": "https://www.dealflowagent.com/#organization", "name": "DealFlowAgent", "alternateName": "DealFlow Agent", "url": "https://www.dealflowagent.com", "logo": { "@type": "ImageObject", "url": "https://www.dealflowagent.com/media/a8c3dd54-ab81-40f5-995e-50fda69ec528.webp", "width": 512, "height": 512 }, "image": "https://www.dealflowagent.com/og-image.webp", "description": "DealFlowAgent is the leading specialist M&A advisor for building services and facilities management businesses, including fire and life safety, electrical, water hygiene and Legionella, lift and elevator maintenance, HVAC, plumbing and security, plus specialist healthcare clinics and care homes across the UK and US. £500K–£100M.", "foundingDate": "2024", "founders": [ { "@type": "Person", "name": "Joe Lewin", "jobTitle": "Founder & Managing Director" } ], "address": { "@type": "PostalAddress", "streetAddress": "Battersea Power Station", "addressLocality": "London", "addressCountry": "GB", "postalCode": "SW11" }, "contactPoint": [ { "@type": "ContactPoint", "telephone": "+44-20-7293-0327", "contactType": "sales", "availableLanguage": [ "English" ] }, { "@type": "ContactPoint", "email": "joe@dealflowagent.com", "contactType": "customer service" } ], "sameAs": [ "https://www.linkedin.com/company/dealflowagent", "https://twitter.com/dealflowagent" ], "areaServed": [ { "@type": "Country", "name": "United Kingdom" }, { "@type": "Country", "name": "United States" } ], "knowsAbout": [ "Mergers and Acquisitions", "Business Valuation", "Exit Planning", "M&A Advisory", "Business Sale", "Private Equity", "Building Services M&A", "Facilities Management M&A", "Fire and Life Safety M&A", "Electrical Contracting M&A", "Water Hygiene and Legionella Compliance M&A", "Lift and Elevator Maintenance M&A", "HVAC Business Sales", "Plumbing Business Sales", "Testing, Inspection and Certification M&A", "Healthcare Clinics and Care Home M&A" ], "slogan": "The specialist M&A advisor for building services, facilities management and healthcare." }, { "@context": "https://schema.org", "@graph": [ { "@type": "Person", "@id": "https://www.dealflowagent.com/#joe-lewin", "name": "Joe Lewin", "givenName": "Joe", "familyName": "Lewin", "jobTitle": "Founder and Managing Director", "description": "Founder of DealFlowAgent. 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This ensures every introduction is warm, qualified, and maintains confidentiality for both parties until both opt in." } } ] } ] } ] --- [![DealFlowAgent](/assets/dealflowagent-logo-white-BtiUZq_y.webp)](/) Sectors Refer an Owner [Valuation Guides](/valuation/guides)[Exit Planning](/exit-planning)[Blog](/blog)Book a Call[Careers](/careers) [🇬🇧 +44 20 7293 0327](tel:+442072930327)| [🇺🇸 +1 (447) 837-9720](tel:+14478379720) [Whatsapp](https://wa.me/442072930327)[I'm an Owner](/valuation)[I'm a Seller](/) [I'm a buyer](/buyside)[](https://wa.me/442072930327)Book a Call For serious business buyers # Meet Sterling, Your AI Deal Sourcer Sterling learns your exact acquisition criteria through voice and email. He then conducts deep research to find and introduce you to businesses that match your strategy. Completely free. Zero cost for introductions. Find better-fit deals, much faster. Waste less time on mismatched sellers. Share Your Acquisition Criteria ![Sterling Deal Origination Engine - AI Buyer Matchmaker workflow](/assets/sterling-buyside-flow-BPxFtkez.webp) ## Want To See Sterling In Action? Watch this video to hear a conversation with Sterling What Buyers Are Saying ## Trusted by Active Acquirers See how Sterling helps buyers find better-fit deals faster SC #### Sarah C. Strategic Acquirer UK Family Office > "Sterling cut our deal sourcing time by 80%. Instead of cold calling hundreds of businesses, we now get warm introductions to sellers who actually want to sell." ## Why Buyers Trust DealFlow Agent ![Sterling and Sage Deal Flow Architecture](/assets/sage-sterling-system-DKgYOhlw.webp) ### Sterling learns your criteria in depth Through voice calls and email, he captures your exact strategy, preferences, green flags, and red flags ### Scores businesses against your exact strategy (700+/1000) Every opportunity is scored: you only see matches above 700/1000 ### Double opt-in process (both sides agree) No introductions happen unless both you and the seller confirm interest ### Maintains confidentiality throughout Your acquisition strategy stays private until you're ready to engage "96% of successful acquisitions happen because the buyer was introduced within 48 hours of the seller's decision to explore options" ## Why Traditional Deal Search Is Broken The current market is frustrating for serious buyers. Here's what you're probably experiencing: ### 87% Mismatch Rate Most "opportunities" don't match your actual criteria, wasting valuable time ### 6-Month Average Time spent evaluating deals that ultimately don't proceed ### Cold Outreach Fatigue Most sellers aren't actually ready to sell when contacted ## How Sterling Works From signup to your first introduction in days, not months 1 ### Get Started (30 seconds) Create your free account and share basic criteria 2 ### Deep Dive Call (10 minutes) He calls you to capture your exact acquisition strategy, preferences, green flags, and red flags 3 ### Matched Introductions (Ongoing) When he finds a business scoring 700+/1000 against your criteria, you both opt in before any introduction ## Sterling Pricing Built for serious buyers who value their time ### Sterling for Buyers 100% Free No cost for introductions. Ever. - Personalized deal introductions via email - Speak to Sterling (AI) via phone - Submit and update acquisition criteria - 24/7 support via voice + email Active buyers seeking £500K–£30M revenue businesses. Sterling serves individual acquirers, PE funds, family offices, and corporate development teams. Share Your Acquisition Criteria ## Best For Active buyers seeking platform or bolt-on acquisitions. Businesses typically range from £500K–£30M revenue, mostly profitable and healthy, across UK and US markets. Sterling serves individual acquirers, PE funds, family offices, and corporate development teams. ## Old vs New Deal Advisory Compare the clear advantages of modern AI-powered M&A advisory versus traditional brokerages. Category Sage & Sterling Old-School Brokerage What you get 24/7 tailored AI agents Distracted generalists Matching Warm intros based on real buyer intent Spray-and-pray lists Speed First intros within days Delays and bottlenecks Support Always-on chat, email and voice Sporadic contact Transparency Live dashboard, full clarity Fog of war Cost From £0/month; no commissions £20K–£100K in fees Click any row to see detailed explanations ## How We Help Acquirers Access High-Quality Deal Flow Exclusively for Business Buyers Access deal flow that's never been possible before. Sterling learns your exact acquisition criteria through voice and email, capturing your strategic priorities, deal preferences, green flags, and red flags. He then conducts deep research to find businesses that match your strategy from our rapidly growing network and proactively alerts you when opportunities align. ### How It Works: 1. 1. **Get Started**: Press the button below and create your account 2. 2. **2-Minute Questionnaire**: Share basic acquisition criteria 3. 3. **10-Minute Voice Call**: Speak with Sterling to capture your search interests and evaluation criteria in depth 4. 4. **Personalized Matching**: Sterling conducts deep research across our network and scores businesses against your criteria 5. 5. **Double Opt-In Introductions**: When a match scores above 700/1000, both you and the seller must agree before any introduction is made ### End Outcomes - Access off-market businesses not listed anywhere else - Receive highly personalized matches scored above 700/1000 - Avoid wasting months on mismatched deals - Minimize post-acquisition integration risks through better strategic fit ### Why Buyers Trust DealFlow Agent: - Matches based on strategic fit and financial performance, not just budget - Voice and email support like having a specialist buy-side advisor at zero cost - Deep research across 3.2M+ business owners and M&A advisor networks - Access to off-market businesses and advisor-represented opportunities - Proactive deal alerts and market insights tailored to your criteria - Double opt-in process ensures both sides are comfortable before introductions ### Best For: Active buyers seeking platform or bolt-on acquisitions. Businesses typically range from £500K-£30M revenue, mostly profitable and healthy, across UK and US markets. [Learn More About Sterling →](/sterling) Share Your Acquisition Criteria Free to join. No cost for introductions. Not financial or legal advice. Your Advisory Team ## Experienced Dealmakers Lead Your Exit A senior M&A bench, plus a sector specialist recruited for your industry on every deal. ![Duncan Moore, M&A Deal Lead at DealFlowAgent](/assets/duncan-moore-C2duPR51.jpg) M&A Deal Lead ### Duncan Moore M&A Deal Lead Joined full-time on 22 August 2026 from the largest M&A advisory firm in the UK, owned by K3 Capital. As an ex-Director he managed teams of M&A advisors, analysts and associates, working daily with business owners, buyers and stakeholders on live acquisition deals. Selected from 260 applicants alongside colleagues from investment banking backgrounds, he brings that experience and network to lead the advisory bench across Building Services, Facilities Management, and Healthcare. Read full bio Joined full-time on 22 August 2026 from the largest M&A advisory firm in the UK, owned by K3 Capital. As an ex-Director he managed teams of M&A advisors, analysts and associates, working daily with business owners, buyers and stakeholders on live acquisition deals. Selected from 260 applicants alongside colleagues from investment banking backgrounds, he brings that experience and network to lead the advisory bench across Building Services, Facilities Management, and Healthcare. ![Martin Watson, Senior Building Services & FM Advisor at DealFlowAgent](/__l5e/assets-v1/9be3db54-9672-4a9e-9b11-bb57e662ddc3/martin-watson.jpg) Industry Specialist ### Martin Watson Senior Building Services & FM Advisor [](https://www.linkedin.com/in/martinwatson) Martin is one of the most well-connected figures in UK fire, security, building services and FM. He is Chairman of both the Fire Industry Association and the British Security Industry Association, the only person in the UK to hold both roles simultaneously. Martin spent over a decade in senior leadership at Mitie, latterly as Industry Liaison Director for its fire and security division, helping scale the business past £500m in revenue and playing a role in the £366m acquisition of Marlowe plc, which created one of the UK's largest compliance, fire and security services groups. He joined DealFlowAgent because owners in these sectors deserve a genuine sector-specialist advisor across valuation, business optimisation and buyer access. In recognition of his industry roles, he acts in a personal, non-partisan capacity. Read full bio Martin is one of the most well-connected figures in UK fire, security, building services and FM. He is Chairman of both the Fire Industry Association and the British Security Industry Association, the only person in the UK to hold both roles simultaneously. Martin spent over a decade in senior leadership at Mitie, latterly as Industry Liaison Director for its fire and security division, helping scale the business past £500m in revenue and playing a role in the £366m acquisition of Marlowe plc, which created one of the UK's largest compliance, fire and security services groups. He joined DealFlowAgent because owners in these sectors deserve a genuine sector-specialist advisor across valuation, business optimisation and buyer access. In recognition of his industry roles, he acts in a personal, non-partisan capacity. ![Nick Barker, Industry Partner at DealFlowAgent and founder of FM Talent Partners](/images/nick-barker-fm-talent-partners.png) Industry Partner ### Nick Barker Industry Partner, Hiring and Leadership [](https://www.linkedin.com/in/nickbarker1/) Nick leads FM Talent Partners, the facilities management and real estate leadership search firm, and is a leading specialist in building services and FM management talent. He partners with DealFlowAgent on two-way referrals: helping business owners and acquirers fill the key roles that decide whether a business is sellable, and introducing owners who are thinking about their next chapter to a team that knows their industry and their market. Key-person dependency is one of the two most common reasons a sale collapses, and Nick fixes it at source. Read full bio Nick leads FM Talent Partners, the facilities management and real estate leadership search firm, and is a leading specialist in building services and FM management talent. He partners with DealFlowAgent on two-way referrals: helping business owners and acquirers fill the key roles that decide whether a business is sellable, and introducing owners who are thinking about their next chapter to a team that knows their industry and their market. Key-person dependency is one of the two most common reasons a sale collapses, and Nick fixes it at source. ![James Duboullay](/assets/james-duboullay-7K417Rji.jpg) ### James Duboullay Senior M&A Advisor - • 25+ years across investment banking, M&A and fundraising - • Sector focus: essential services and software - • Long-standing relationships with private equity buyers and growth funds - • Personally advising DealFlowAgent founders for the past four years Read full bio - • 25+ years across investment banking, M&A and fundraising - • Sector focus: essential services and software - • Long-standing relationships with private equity buyers and growth funds - • Personally advising DealFlowAgent founders for the past four years ![Emerson Patton](/assets/emerson-patton-B1xTuqDt.jpg) ### Emerson Patton Sector Specialist: Building Services & Facilities Management - • 20+ years advising owners in building services, fire safety, HVAC, plumbing, and construction - • Guided 200+ companies through growth, profit improvement, and exit planning - • Builds equity value and operational structure long before a sale - • Partners with DFA to prepare owners for exit while the advisory team runs the sale Read full bio - • 20+ years advising owners in building services, fire safety, HVAC, plumbing, and construction - • Guided 200+ companies through growth, profit improvement, and exit planning - • Builds equity value and operational structure long before a sale - • Partners with DFA to prepare owners for exit while the advisory team runs the sale ![Kaya Kesici](/assets/kaya-kesici-BgkHgPoR.jpeg) ### Kaya Kesici M&A Advisor, Fire Safety, Security & Compliance - • 17 completed M&A transactions over the past six years across UK SME fire safety, security and compliance-led services - • Sell-side and buy-side experience, buyer research, acquirer mapping, outreach and live process coordination - • Information request lists, databook prep, IC-style summaries and EV-to-equity bridge work - • Direct sector exposure across fire protection, security systems, CCTV, access control and intruder alarms Read full bio - • 17 completed M&A transactions over the past six years across UK SME fire safety, security and compliance-led services - • Sell-side and buy-side experience, buyer research, acquirer mapping, outreach and live process coordination - • Information request lists, databook prep, IC-style summaries and EV-to-equity bridge work - • Direct sector exposure across fire protection, security systems, CCTV, access control and intruder alarms Previously [![Ranger Fire & Security](/assets/ranger-fire-security-l11Opbce.jpg)](https://rangerfs.com/ "Ranger Fire & Security")[![Complii](/assets/complii-DafeX_ZO.png)](https://www.complii.com/ "Complii") Ranger Fire & Security · Complete Building Services · Compliance Group ![Joe Lewin](/assets/joe-lewin-BSqoYwSF.webp) ### Joe Lewin Founder, DealFlowAgent [](https://www.linkedin.com/in/jp-lewin/) - • 22 completed M&A transactions - • Direct relationships with hundreds of strategic and financial acquirers - • Previously built a mobility and field services business to 30 staff and 6 UK warehouses, then sold via competitive process with an EY M&A partner - • Raised £2m in funding; placed 3rd of 1,900 at OnStage (the "Y Combinator of Europe") - • Full-stack developer of advanced agent systems and second-brain tooling for the M&A process Read full bio - • 22 completed M&A transactions - • Direct relationships with hundreds of strategic and financial acquirers - • Previously built a mobility and field services business to 30 staff and 6 UK warehouses, then sold via competitive process with an EY M&A partner - • Raised £2m in funding; placed 3rd of 1,900 at OnStage (the "Y Combinator of Europe") - • Full-stack developer of advanced agent systems and second-brain tooling for the M&A process [Call: 020 7293 0327](tel:+442072930327) Recruited Per Deal ### Sector Expert Industry-Specific Advisor For every engagement we add a sector specialist from your industry to the core team: a 15–25 year operator or advisor with direct relationships in your niche. Recruited per deal so you get the right fit, not a generalist. Read full bio For every engagement we add a sector specialist from your industry to the core team: a 15–25 year operator or advisor with direct relationships in your niche. Recruited per deal so you get the right fit, not a generalist. The bench is growing. Two senior M&A hires confirmed for late July 2026, selected from 200+ applicants out of Goldman Sachs, Deutsche Bank, EY, KPMG and leading boutique M&A firms. [See open roles →](/careers) Proprietary Technology ### The AI layer behind every advisor Two in-house AI systems work alongside the human bench. They are software, not people, built and supervised by the advisory team. ![Sage, AI agent](/assets/sage-avatar-ZCGsJYPl.webp) AI Agent #### Sage AI Deal Concierge Available 24/7. Monitors every signal in your deal and keeps the advisory team one step ahead. Trained on thousands of M&A transactions. ![Sterling, AI agent](/assets/sterling-profile-D8TSq_mZ.webp) AI Agent #### Sterling Buy-Side Deal Origination Agent Engages 13,000+ acquirers to surface live mandates and intent, then feeds your advisors with warm, ranked buyer matches. Track Record ## What Our Clients Say Hear directly from business owners and advisors who've worked with us. Video Watch Chris share his experience working with DealFlowAgent. C Chris Business Owner Video Hear how Saim successfully navigated his business sale. S Saim Business Owner Video Watch Nikki share her experience working with DealFlowAgent. NW Nikki Wheeldon Business Owner "I couldn't have asked for better support during my exit. They found the perfect acquirer and negotiated terms that exceeded my expectations." ![Jennifer Claire](/assets/jennifer-claire-7wZjoQmP.avif) Jennifer Claire Business Owner Before you sign up ## Questions acquirers ask before registering Will the deal flow actually be relevant? Every introduction is matched to the sector, size and geography you set out on the form. You do not receive a general list, and you are not added to a bulk mailing. Where do the mandates come from? How quickly do I meet owners? Who is behind this? What does it cost acquirers? What size businesses do you cover? Do you cover bolt-on acquisitions for existing platforms? How are introductions handled? What do I need to provide to get started? Get curated deal flow Still have questions? [Contact our team](/contact) ## Ready to find your next acquisition? Access off-market deal flow and highly personalized introductions: completely free. Share Your Acquisition Criteria ## Latest announcements [![Building & Facilities News names DealFlowAgent Company of the Month announcement cover](/assets/company-of-the-month-building-facilities-news-2026-Br7-aO4K.jpg)Company of the Month Building & Facilities News names DealFlowAgent Company of the Month The July 2026 feature on sector specialism, buyer relationships and what actually drives value for owners. ](/blog/company-of-the-month-building-facilities-news-2026)[![Martin Watson joins DealFlowAgent announcement cover](/__l5e/assets-v1/cb678acf-553d-43d7-85f3-82f6c174523b/martin-watson-joins-dealflowagent-cover.png)Senior Industry Advisor Martin Watson joins DealFlowAgent Chair of both the Fire Industry Association and the British Security Industry Association, after three decades in fire and security including Mitie. ](/blog/martin-watson-joins-dealflowagent-fire-security-advisory)[![Nick Barker joins as Industry Partner announcement cover](/__l5e/assets-v1/65c42b7f-b12d-46f7-b4e0-63df6f3383e6/fm-talent-partners-dealflowagent-cover.png)Industry Partner Nick Barker joins as Industry Partner Founder of FM Talent Partners, helping owners close key-person dependency gaps before a sale and connecting buyers with senior operators. ](/blog/valuation-gaps-key-person-dependency-fm-talent-partners) [![DealFlowAgent](/assets/dealflowagent-logo-white-BtiUZq_y.webp)](/) Specialist M&A advisory for Building Services, Facilities Management, and Healthcare business owners. Dedicated advisors, systematic buyer research, confidential process. London HQ · Battersea Power Station, SW11 8BZ New York · Manhattan, NY ### Building Services - [Fire Safety & Security](/fire-safety) - [HVAC & Heating](/hvac) - [Heat Pumps](/home-services/heat-pumps) - [Electricians](/home-services/electricians) - [CCTV](/home-services/cctv) - [Access Control](/home-services/access-control) - [Security Guarding](/home-services/security-guarding) - [Water Hygiene](/home-services/water-hygiene) - [Browse all 30+ sectors →](/home-services) ### Healthcare - [Dental Practices](/healthcare/dental) - [Care Homes](/healthcare/care-home) - [Veterinary](/healthcare/veterinary) - [Personal Care](/healthcare/personal-care) - [Podiatry](/healthcare/podiatry) - [Urgent Care](/healthcare/urgent-care) - [Dermatology](/healthcare/dermatology) - [Browse all healthcare →](/healthcare) ### Technology & Professional Services - [B2B SaaS & Technology](/technology) - [IT Managed Services](/technology/it-managed-services) - [Accounting Firms](/technology/accounting-firms) - [Law Firms](/technology/law-firms) - [Insurance Brokerage](/technology/insurance-brokerage) - [Digital Marketing Agencies](/technology/digital-marketing-agency) - [E-Commerce](/ecommerce) ### Sell Your Business - [AI M&A Marketplace](/marketplace) - [Buyer Intelligence](/buyer-match) - [Valuation Guides](/valuation/guides) - [Already Approached?](/already-approached) - [Live Mandates](/mandates) ### For Buyers - [Sterling: AI Deal Sourcing](/sterling) - [Buyer Match](/buyer-match) - [Buyer Registration](/buyside) - [Live Mandates](/mandates) - [All Listings](/for-sale) - [Featured Opportunities](/opportunities) ### Resources - [Blog & Insights](/blog) - [Valuation Guides](/valuation/guides) - [Exit Planning](/exit-planning) - [Exit Readiness](/exit-readiness) - [AI Automation Guide](/ai-automation-for-service-businesses) - [Comparisons](/comparisons) - [Case Studies](/case-studies) - [Media / Press](/media) - [FAQ](/faq) - [Sitemap](/sitemap) ### Company - [About Us](/about) - [Contact](/contact) - [Careers](/careers) - [Pricing](/pricing) Building Services Healthcare Technology & Professional Services Sell Your Business For Buyers Resources Company Referral Programme ### Earn introducer fees on every successful deal Tailored programmes for sellers, buyers, advisors, and niche operators across building services, facilities management, and healthcare. [Programme overview](/referral) [→ Refer a Seller (Operators)](/referral/operators)[→ Refer a Buyer](/referral/buyers)[→ Advisor Referrals](/referral/advisors)[→ Embed the Valuation Widget](/partners/valuation-widget)[→ Building Services Referrals](/referral/operators)[→ Healthcare Referrals](/referral/operators)[→ Programme Overview](/referral) ### Locations [London](/locations/london)· [Manchester](/locations/manchester)· [Birmingham](/locations/birmingham)· [South East](/locations/south-east)· [Florida](/locations/florida)· [Miami](/locations/miami) ### Partnerships [Advisor Partnership](/advisorpartner)· [Strategic Partnerships](/partnerships)· [Buyers (Building Services)](/buyers-home-building-services)· [Radio Partner](/radio) © 2026 DealFlowAgent. All rights reserved. [Privacy Policy](/privacy)· [Terms of Service](/terms)· [Comparisons](/comparisons)· [Sitemap](/sitemap) [](https://www.linkedin.com/company/dealflowagent)[](https://twitter.com/dealflowagent)[](mailto:joe@dealflowagent.com) DealFlowAgent provides M&A advisory services. Investment outcomes are not guaranteed. Past performance is not indicative of future results. All transactions are subject to due diligence and regulatory approval where applicable. Menu Sectors Refer an Owner [Valuation Guides](/valuation/guides)[Exit Planning](/exit-planning)[Blog](/blog) Book a Call [Careers](/careers)[Message us on WhatsApp](https://wa.me/442072930327) [UK +44 20 7293 0327](tel:+442072930327)[US +1 (447) 837-9720](tel:+14478379720) [I'm an Owner](/valuation)[I'm a Seller](/)