--- title: "PROJECT KEYSTONE - Confidential M&A Opportunity" description: "Confidential acquisition opportunity. 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Advises owners of building services, facilities management, compliance and testing, and specialist healthcare businesses on valuation, exit readiness and the end-to-end sale process across the UK and US.", "worksFor": { "@id": "https://www.dealflowagent.com/#organization" }, "url": "https://www.dealflowagent.com/about", "email": "joe@dealflowagent.com", "telephone": "+44-20-7293-0327", "knowsAbout": [ "Mergers and Acquisitions", "Business Valuation", "EBITDA Multiples", "Exit Planning", "Sell-Side M&A Advisory", "Building Services M&A", "Facilities Management M&A", "Healthcare Clinic and Care Home M&A" ], "sameAs": [ "https://www.linkedin.com/company/dealflowagent" ] }, { "@type": "Person", "@id": "https://www.dealflowagent.com/#duncan-moore", "name": "Duncan Moore", "givenName": "Duncan", "familyName": "Moore", "jobTitle": "M&A Deal Lead", "description": "M&A Deal Lead at DealFlowAgent. Formerly a Director at the largest M&A advisory firm in the UK, owned by K3 Capital, where he managed teams of M&A advisors, analysts and associates.", "worksFor": { "@id": "https://www.dealflowagent.com/#organization" }, "url": "https://www.dealflowagent.com/about", "knowsAbout": [ "Mergers and Acquisitions", "Sell-Side M&A Advisory", "Deal Origination", "Business Valuation", "Buyer Negotiation" ] }, { "@type": "Organization", "@id": "https://www.dealflowagent.com/#organization", "employee": [ { "@id": "https://www.dealflowagent.com/#joe-lewin" }, { "@id": "https://www.dealflowagent.com/#duncan-moore" } ] } ] }, { "@context": "https://schema.org", "@type": "WebSite", "@id": "https://www.dealflowagent.com/#website", "url": "https://www.dealflowagent.com", "name": "DealFlowAgent", "description": "Specialist M&A advisory for building services, facilities management and healthcare business owners in the UK and USA", "publisher": { "@id": "https://www.dealflowagent.com/#organization" }, "potentialAction": { "@type": "SearchAction", "target": { "@type": "EntryPoint", "urlTemplate": "https://www.dealflowagent.com/blog?q={search_term_string}" }, "query-input": "required name=search_term_string" }, "inLanguage": "en" }, { "@context": "https://schema.org", "@type": "Organization", "name": "DealFlowAgent", "legalName": "BTB Holdings Ltd", "alternateName": "BTB Holdings Ltd", "url": "https://www.dealflowagent.com", "logo": "https://www.dealflowagent.com/media/c2cf5053-aeb5-42f9-a18a-0e0ad1cd720c.webp", "identifier": { "@type": "PropertyValue", "name": "Companies House company number", "value": "15460344" }, "address": { "@type": "PostalAddress", "streetAddress": "The Foundry, Wandsworth", "addressLocality": "London", "postalCode": "SW18", "addressCountry": "GB" }, "sameAs": [ "https://www.linkedin.com/company/dealflowagent" ], "subOrganization": { "@type": "Organization", "name": "BTB Holdings USA LLC", "description": "Delaware limited liability company" } } ] --- [DealFlow Agent ](/)Express Interest Confidential 4 qualified buyers already engaged — including serial acquirers # PROJECT KEYSTONE UK's Market-Leading SEND Assessment Software Platform Award-winning educational technology (EdTech) SaaS business serving UK schools with specialist assessment and tracking software for children with Special Educational Needs and Disabilities (SEND). Confidential Acquisition Opportunity | EdTech / SaaS | United Kingdom £717K Revenue FY2025 +33% YoY Growth 268 UK Schools 95% Retention £203K EBITDA FY2025 22:1 LTV:CAC Zero Bad Debts (12yr) ~£900K FY2026 Forecast Asking Price: Awaiting offers from qualified buyers • Competitive process underway Download Teaser PDFRequest Info Memo ## Investment Highlights ### Market Leadership Dominant position in UK SEND sector with 13% market share and clear path to expansion ### Exceptional Economics Near-zero customer acquisition cost with 90% organic word-of-mouth referrals ### Proven Track Record 12 years of consistent growth, high retention, and zero bad debts in company history ### Mission-Critical Platform Essential for Ofsted regulatory compliance — deeply embedded in customer workflows ### AI Growth Roadmap AI development partnership with UCL targeting 50%+ teacher efficiency gains and new revenue streams ### Committed Transition Founder-led with committed 24-month transition support and experienced management team in place ## Teaser Document Summary outlining the opportunity, No sign-up or NDA required Download PDF View PDF ## Business Available for Acquisition Project Keystone is a UK-based B2B SaaS business available for acquisition. It is the market-leading platform serving Special Educational Needs and Disabilities (SEND) schools, with 268 schools representing approximately 13% market share. At £717K revenue, the Company has captured less than 1% of the £500M+ global education assessment software market, providing substantial expansion runway. Clear pathways exist for expansion into UK mainstream schools (32,000 schools) and international markets (US alone represents £300M+ TAM). The platform enables SEND schools to capture teaching evidence, assess pupil progress against 1,000+ custom curricula, and generate comprehensive reports that satisfy Ofsted requirements. The software is mission-critical for schools seeking to achieve and maintain "Outstanding" ratings. Read More #### Product Efficacy Proof Point Of 268 client schools, only one has ever lost its outstanding Ofsted rating since implementing the platform. Since COVID, 80% of outstanding schools nationally have been downgraded. This demonstrates the platform's mission-critical value in maintaining regulatory compliance. ## Transaction Process Professional M&A execution with clear milestones ### Review Teaser - Download investment teaser - Review high-level opportunity You're here ✓ ### Express Interest & Meetings - Complete interest form - Management presentations: Feb 11 — early March 2026 - Q&A with founder and team ### CIM & Due Diligence - Sign NDA, receive full CIM - Indicative offers: March 2026 - Due diligence period ### Final Offers & Completion - Final offers: end of March / early April 2026 - Legal and financial close - Target completion: end of April / May 2026 ### Review Teaser You're here ✓ - Download investment teaser - Review high-level opportunity ### Express Interest & Meetings - Complete interest form - Management presentations: Feb 11 — early March 2026 - Q&A with founder and team ### CIM & Due Diligence - Sign NDA, receive full CIM - Indicative offers: March 2026 - Due diligence period ### Final Offers & Completion - Final offers: end of March / early April 2026 - Legal and financial close - Target completion: end of April / May 2026 Early engagement is encouraged to allow adequate time for thorough due diligence. ## Financial Overview Key financial metrics £717K Revenue (FY2025) +33% YoY £203K EBITDA 28% margin 81% Gross Margin 268 schools Customer Count +15% YoY ### Key Metrics 22:1 LTV:CAC Ratio(exceptional vs 3:1 industry standard) 95% Renewal Rate 4.9% Annual Churn Zero Bad Debts(12-year track record) 80%+ Recurring Revenue Metric Previous FY Current FY Change Revenue £538K £717K +33% Gross Profit £428K £584K +36% EBITDA £158K £203K +28% EBITDA Margin 29% 28% \-1pp Customer Count 233 268 +15% ### Detailed Financials Locked Express interest to unlock complete financial breakdown. Express Interest to Unlock ## Who This Opportunity Suits Ideal buyer profiles for this acquisition ### SEND-Related Acquirers Companies already serving UK special education SEND school operators, therapy providers, specialist EdTech ### Education Platforms EdTech businesses adding UK capability Student information systems, curriculum platforms, assessment tools ### International EdTech Companies seeking UK market entry US/EU education software, e-learning platforms ### Professional Services Firms expanding education practice Education consultancies, compliance specialists ### Private Equity Vertical SaaS and education-focused funds Growth equity, education PE, software roll-ups ### Aggregators Platform acquirers building portfolios EdTech holding companies, multi-brand groups ### Search Funds & Sponsors Independent acquirers seeking profitable assets Entrepreneurs with education background, ETA investors ### Family Offices Long-term investors seeking stable cash flow Multi-generational wealth, patient capital ## Refer a Buyer, Earn Up to £8,000 ### Warm Introduction You personally know and introduce us to a qualified buyer £8,000 ### Company Name Only You provide a company name we haven't already contacted £4,000 Share on WhatsAppShare via EmailCopy Link [Learn more about referral terms](https://docs.google.com/document/d/1tw3otjX5v1AD0kSfr3LFFyir4Vil-SCaOWs2C2ZhQDw/edit?usp=sharing) ## About DealFlowAgent DealFlowAgent is a London and New York-based M&A advisory firm serving business owners with revenues between £500K and £20M. We're highly selective: accepting only 5% of the businesses that inquire each month. Read More About DealFlowAgent ### London & New York Based Serving business owners with revenues between £500K and £20M ### Highly Selective We accept only 5% of businesses that inquire each month ### Expert Shareholders Former MDs of investment banks, partners at law firms, and senior bankers ### AI-Powered Matching The world's first conversational AI matchmaker for M&A ## Your Deal Team Experienced M&A professionals dedicated to a smooth transaction. ![Joe Lewin](/assets/joe-lewin-BSqoYwSF.webp) ### Joe Lewin Founder & Lead Advisor [](https://www.linkedin.com/in/jp-lewin/) London - • Built and sold first company after scaling to 80,000 users in 18 months - • Raised £2m+ funding, built 13,000+ buyer network - • Worked on transactions across building services and healthcare ![Sage](/assets/sage-avatar-ZCGsJYPl.webp) ### Sage AI Deal Concierge Global - • Trained on thousands of M&A transactions - • Coached by investment banking veterans - • 24/7 availability ![Sterling](/assets/sterling-profile-D8TSq_mZ.webp) ### Sterling AI Buyer Intelligence Global - • World's largest buyer relationship graph - • Direct relationships with hundreds of acquirers - • 400+ conversations daily ## Request the Information Memorandum Get access to the full CIM, detailed financials, and an introduction to meet the founder. What you'll receive: Full CIM Confidential Information Memorandum Financial Statements Historical & projected Meet the Founder Direct introduction arranged Priority Access Management presentations name \* Work Email \* company \* role I have reviewed the teaser and would like to receive the full Information Memorandum Request Info Memo We will respond within 24 hours. Your information will not be shared without your consent. ## Questions? Contact the sell-side team directly [ ### Email joe@dealflowagent.com ](mailto:joe@dealflowagent.com)[ ### WhatsApp Message the team ](https://wa.me/442072930327?text=Hi%2C%20I'm%20interested%20in%20PROJECT%20KEYSTONE) [DealFlow Agent ](/) AI-Enhanced M&A Advisory London, United Kingdom [enquiries@dealflowagent.com](mailto:enquiries@dealflowagent.com) This page contains confidential information intended solely for qualified prospective acquirers. Unauthorized distribution or reproduction is prohibited. © 2026 DealFlow Agent. All rights reserved. ### Get Full Access Submit your details to receive: Confidential Information Memorandum Detailed financial statements & projections Invitation to meet the founder Request Info Memo Deal Team ![Joe Lewin](/assets/joe-lewin-BSqoYwSF.webp) Joe Lewin Founder & Lead Advisor [](https://www.linkedin.com/in/jp-lewin/) [joe@dealflowagent.com](mailto:joe@dealflowagent.com)