PROJECT KEYSTONE
UK's Market-Leading SEND Assessment Software Platform
Award-winning educational technology (EdTech) SaaS business serving UK schools with specialist assessment and tracking software for children with Special Educational Needs and Disabilities (SEND).
Confidential Acquisition Opportunity | Sell-Side Mandate | Q1 2026
Investment Highlights
Market Leadership
Dominant position in UK SEND sector with 13% market share and clear path to expansion
Exceptional Economics
Near-zero customer acquisition cost with 90% organic word-of-mouth referrals
Proven Track Record
12 years of consistent growth, high retention, and zero bad debts in company history
Mission-Critical Platform
Essential for Ofsted regulatory compliance: deeply embedded in customer workflows
AI Growth Roadmap
AI development partnership with UCL targeting 50%+ teacher efficiency gains and new revenue streams
Committed Transition
Founder-led with committed 24-month transition support and experienced management team in place
Teaser Document
5-page summary outlining the opportunity, No sign-up or NDA required
5-page confidential teaser outlining the opportunity: includes investment highlights, financial overview, market opportunity, and transaction details
Business Available for Acquisition
Project Keystone is a UK-based B2B SaaS business available for acquisition. It is the market-leading platform serving Special Educational Needs and Disabilities (SEND) schools, with 268 schools representing approximately 13% market share.
At £717K revenue, the Company has captured less than 1% of the £500M+ global education assessment software market, providing substantial expansion runway. Clear pathways exist for expansion into UK mainstream schools (32,000 schools) and international markets (US alone represents £300M+ TAM).
The platform enables SEND schools to capture teaching evidence, assess pupil progress against 1,000+ custom curricula, and generate comprehensive reports that satisfy Ofsted requirements. The software is mission-critical for schools seeking to achieve and maintain "Outstanding" ratings.
Product Efficacy Proof Point
Of 268 client schools, only one has ever lost its outstanding Ofsted rating since implementing the platform. Since COVID, 80% of outstanding schools nationally have been downgraded. This demonstrates the platform's mission-critical value in maintaining regulatory compliance.
Transaction Process
Professional M&A execution with clear milestones
Review Teaser
- Download investment teaser
- Review high-level opportunity
Express Interest & Meetings
- Complete interest form
- Management presentations: Feb 11 - early March 2026
- Q&A with founder and team
CIM & Due Diligence
- Sign NDA, receive full CIM
- Indicative offers: March 2026
- Due diligence period
Final Offers & Completion
- Final offers: end of March / early April 2026
- Legal and financial close
- Target completion: end of April / May 2026
Review Teaser
You're here ✓- Download investment teaser
- Review high-level opportunity
Express Interest & Meetings
- Complete interest form
- Management presentations: Feb 11 - early March 2026
- Q&A with founder and team
CIM & Due Diligence
- Sign NDA, receive full CIM
- Indicative offers: March 2026
- Due diligence period
Final Offers & Completion
- Final offers: end of March / early April 2026
- Legal and financial close
- Target completion: end of April / May 2026
Early engagement is encouraged to allow adequate time for thorough due diligence.
Financial Overview
Key financial metrics for FY2025
Key Metrics
| Metric | FY2024 | FY2025 | Change |
|---|---|---|---|
| Revenue | £538K | £717K | +33% |
| Gross Profit | £428K | £584K | +36% |
| EBITDA | £158K | £203K | +28% |
| EBITDA Margin | 29% | 28% | -1pp |
| Customer Count | 233 | 268 | +15% |
Detailed Financials Locked
Express interest to unlock complete financial breakdown and historical data.
Who This Opportunity Suits
Ideal buyer profiles for this acquisition
SEND-Related Acquirers
Companies already serving UK special education
SEND school operators, therapy providers, specialist EdTech
Education Platforms
EdTech businesses adding UK capability
Student information systems, curriculum platforms, assessment tools
International EdTech
Companies seeking UK market entry
US/EU education software, e-learning platforms
Professional Services
Firms expanding education practice
Education consultancies, compliance specialists
Private Equity
Vertical SaaS and education-focused funds
Growth equity, education PE, software roll-ups
Aggregators
Platform acquirers building portfolios
EdTech holding companies, multi-brand groups
Search Funds & Sponsors
Independent acquirers seeking profitable assets
Entrepreneurs with education background, ETA investors
Family Offices
Long-term investors seeking stable cash flow
Multi-generational wealth, patient capital
Why This Opportunity Is Exceptional
A rare combination of market leadership, exceptional unit economics, and proven product-market fit
Market Leadership at <1% TAM Penetration
- 268 of 2,000 UK SEND schools (13% market share)
- £717K revenue = <1% of £500M+ global TAM
- Clear expansion: UK mainstream (32,000 schools)
- International opportunity: US alone £300M+ TAM
Outstanding Unit Economics
- Exceptional customer lifetime value
- 90% organic acquisition (near-zero CAC)
- 95% retention rate, 4.9% annual churn
- Zero bad debts in 12 years
Proven Product Efficacy
- Only 1 of 268 schools ever downgraded by Ofsted
- 80% of outstanding schools nationally downgraded since COVID
- Mission-critical software for regulatory compliance
- Government-funded customer base (recession-resistant)
Refer a Buyer, Earn Up to £8,000
Know someone interested in acquiring this business? Share Project Keystone with qualified buyers in your network. When your referral successfully completes the acquisition, you'll receive a generous commission.
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About DealFlowAgent
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Request the Information Memorandum
Get access to the full CIM, detailed financials, and an introduction to meet the founder.
What you'll receive:
28-Page CIM
Full Information Memorandum
Financial Statements
Historical & projected
Meet the Founder
Direct introduction arranged
Priority Access
Management presentations
We will respond within 24 hours with the Information Memorandum.
Your information will not be shared without your consent.
Questions?
Contact the sell-side team directly