---
title: "M&amp;A Marketplace - Off-Market Businesses For Sale"
description: "Browse a curated selection of off-market businesses for sale in our private M&amp;A marketplace. All opportunities are confidential and require an NDA for access."
lang: en
json-ld: |
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      "@type": "Organization",
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      "image": "https://www.dealflowagent.com/og-image.webp",
      "description": "DealFlowAgent is the leading specialist M&A advisor for building services and facilities management businesses, including fire and life safety, electrical, water hygiene and Legionella, lift and elevator maintenance, HVAC, plumbing and security, plus specialist healthcare clinics and care homes across the UK and US. £500K–£100M.",
      "foundingDate": "2024",
      "founders": [
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          "@type": "Person",
          "name": "Joe Lewin",
          "jobTitle": "Founder & Managing Director"
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        "streetAddress": "Battersea Power Station",
        "addressLocality": "London",
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          "@id": "https://www.dealflowagent.com/#duncan-moore",
          "name": "Duncan Moore",
          "givenName": "Duncan",
          "familyName": "Moore",
          "jobTitle": "M&A Deal Lead",
          "description": "M&A Deal Lead at DealFlowAgent. Formerly a Director at the largest M&A advisory firm in the UK, owned by K3 Capital, where he managed teams of M&A advisors, analysts and associates.",
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      "@type": "WebSite",
      "@id": "https://www.dealflowagent.com/#website",
      "url": "https://www.dealflowagent.com",
      "name": "DealFlowAgent",
      "description": "Specialist M&A advisory for building services, facilities management and healthcare business owners in the UK and USA",
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      "mainEntity": [
        {
          "@type": "Question",
          "name": "Is DealFlowAgent an AI native M&A marketplace?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "While we function as a hub for deals, we are technically a conversational AI matchmaker. Unlike a traditional business for sale marketplace, we use AI agents to actively vet and match buyers based on deep conversational signals."
          }
        },
        {
          "@type": "Question",
          "name": "How do AI agents for M&A improve my valuation?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "AI agents track thousands of buyer conversations simultaneously. They remember \"soft signals\" (like budget readiness or cultural fit) that humans might miss, creating a denser, more competitive bidding environment."
          }
        },
        {
          "@type": "Question",
          "name": "Is my data safe?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "Yes. We use \"Confidentiality by Design.\" Buyers only see an anonymized profile until a double opt-in introduction is made."
          }
        },
        {
          "@type": "Question",
          "name": "How is a conversational AI matchmaker different from a traditional M&A broker?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "Traditional brokers rely on their personal network and memory. Our AI matchmaker conducts thousands of structured conversations with buyers through Sterling, our buy-side AI agent, capturing precise acquisition criteria, budget timelines, and cultural preferences. This creates a living database of buyer intent that no human could maintain at scale."
          }
        },
        {
          "@type": "Question",
          "name": "What types of businesses work best with your AI matchmaker?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "We specialise in service businesses with £500K–£100M revenue across key sectors including HVAC and plumbing, pest control, fire and security, dental practices, and professional services. These sectors have active acquirer communities where our AI-driven matching creates significant value."
          }
        },
        {
          "@type": "Question",
          "name": "How does Sterling, your buy-side AI agent, find buyers for my business?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "Sterling conducts 10-60 minute structured conversations with acquirers: private equity funds, strategic buyers, family offices, and search funds. These conversations capture detailed acquisition criteria including sector focus, revenue thresholds, geographic preferences, deal structure preferences, and timeline urgency. When a seller profile matches these criteria, Sterling flags the opportunity for introduction."
          }
        },
        {
          "@type": "Question",
          "name": "What is a \"double opt-in introduction\" and why does it matter?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "A double opt-in introduction means both buyer and seller must explicitly agree to connect before any identifiable information is shared. This protects seller confidentiality, ensures buyer seriousness, and eliminates time wasted on unqualified conversations. It's the gold standard for M&A introductions."
          }
        },
        {
          "@type": "Question",
          "name": "How long does it take to receive buyer introductions?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "Most sellers receive their first qualified buyer introductions within 2-4 weeks of completing their SAGE conversation and profile validation. The timeline depends on sector, revenue size, and buyer activity in your niche. Our AI continuously monitors for new buyer matches even after initial introductions."
          }
        },
        {
          "@type": "Question",
          "name": "Can M&A brokers and advisors use your matchmaking platform?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "Absolutely. We work with M&A intermediaries through our referral partnership programme. Brokers can enhance their client mandates with our buyer intelligence at just 1% on enterprise value. This gives your clients access to our conversational AI matchmaker while you manage the process and maintain the client relationship."
          }
        },
        {
          "@type": "Question",
          "name": "What is your fee structure for the matchmaking platform?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "We offer three tiers: Self-Serve at 2% on enterprise value (you manage the process), With Broker at 1% on enterprise value (your broker manages), and For Intermediaries at 1% on enterprise value (enhance your client mandates). All fees are success-based: you only pay when a transaction completes."
          }
        },
        {
          "@type": "Question",
          "name": "How do I get started with DealFlowAgent?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "Start by using our free buyer matching tool to see which acquirers might be interested in your business. Then complete a 15-20 minute SAGE conversation where our AI captures your business details, goals, and preferences. Our advisory team reviews and validates your profile before matching begins."
          }
        },
        {
          "@type": "Question",
          "name": "Do you work with businesses outside the UK and US?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "Our primary focus is UK and US-based service businesses, where we have the deepest buyer relationships. However, we do work with businesses in other English-speaking markets (Canada, Australia, Ireland) on a case-by-case basis. Contact us to discuss your specific situation."
          }
        },
        {
          "@type": "Question",
          "name": "What if I'm not ready to sell right now?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "Many business owners engage with us 12-24 months before they plan to exit. You can use our buyer matching tool to understand your market, then stay connected through our partner network. When you're ready, your profile is already built and buyer relationships are warmed up: reducing your time to exit significantly."
          }
        }
      ]
    }
  ]
---

[DealFlowAgent](/)

[Home](/)[Marketplace](#who-we-serve)[Full Service](/)[020 7293 0327](tel:+442072930327)Book a Confidential Call

[Home](/)[Marketplace](#who-we-serve)[Full Service](/)[020 7293 0327](tel:+442072930327)Book a Confidential Call

![Industrial](https://images.unsplash.com/photo-1581091226825-a6a2a5aee158?q=80&w=2670&auto=format&fit=crop)

![Medical](https://images.unsplash.com/photo-1519494026892-80bbd2d6fd0d?q=80&w=2606&auto=format&fit=crop)

![Corporate](https://images.unsplash.com/photo-1486406146926-c627a92ad1ab?q=80&w=2670&auto=format&fit=crop)

![Founder](https://images.unsplash.com/photo-1507003211169-0a1dd7228f2d?w=100&h=100&fit=crop&crop=face)![Founder](https://images.unsplash.com/photo-1494790108377-be9c29b29330?w=100&h=100&fit=crop&crop=face)![Founder](https://images.unsplash.com/photo-1472099645785-5658abf4ff4e?w=100&h=100&fit=crop&crop=face)

Join 400+ Founders

The World's First Conversational AI Matchmaker 

# Predictable Exits Start with the Right Conversations 

We use conversational AI to understand what buyers actually want, then match you with the right acquirers. No noise. No guessing. Just better deals.

Book a Confidential CallExplore How It Works

Why Choose Us 

## What You Actually Get 

Our proprietary approach combines deep buyer relationships with AI-powered matching.

### Higher Valuation

Competitive tension between qualified buyers who are genuinely interested, not just kicking tires.

### Stronger Deal Terms

Better structure, fewer surprises, and cleaner paths to completion with pre-vetted buyers.

### Right Strategic Home

Buyers who align with your vision, culture, and financial goals for the future of your business.

## Three Ways to Use the Marketplace 

Whether you're a business owner, broker, or advisor, our platform is designed to accelerate your exit.

### For Business Owners

Fee terms agreed in writing before engagement

Prepare for an exit with clear guidance, structured positioning and a buyer matching engine that increases the probability of a successful sale by 2-3x.

### For Brokers & Advisors

Referral terms agreed on introduction

Plug client mandates into a dedicated discovery and matching system that identifies qualified acquirers, expands reach and strengthens competitive tension.

### For Acquirers

Free access

Access a curated network of pre-qualified selling opportunities. Sterling conducts structured conversations to understand your precise criteria, constraints and deal breakers.

## A New Model for M&A 

DealFlowAgent combines conversational AI with specialist M&A expertise to create the fastest growing relationship graph in the market.

![Sage-Sterling matching system overview](/images/marketplace/sage_sterling_system_final.webp)

### AI Remembers What Humans Forget

Running 20-30 buyer conversations in parallel, even the best brokers miss critical details: who has cash ready, who needs board approval, who hates earn-outs. Our AI captures every signal. Every conversation. Every red flag.

"A buyer says: 'We're flexible on price, but governance matters.' Three weeks later, a traditional broker has forgotten. Our AI hasn't."

### Every Conversation Becomes Leverage

Green Flags

Internal budget approved, Strategy-driven urgency.

Red Flags

Funding ambiguity, Early seller-finance push.

Soft Compatibility

Management style, Founder chemistry.

These signals evolve week by week. AI never loses them.

## For Acquirers & Buyers 

Get access to proprietary deal flow matched to your exact acquisition criteria. Sterling, our AI buyer advisor, learns your preferences through conversation and surfaces only the most relevant opportunities.

![Sterling buyer process flow - how acquirers receive matched deal flow](/images/marketplace/sterling_buyside_flow.webp)

[Explore Sterling for Buyers](/sterling)

## The Process: From Anonymized Profile to Warm Introduction 

Five simple steps to connect with qualified buyers.

01

### Create Profile

Submit core information: financials, sector, strategic context, location.

02

### SAGE Conversation

15-20 minute call with our AI captures vision, risks, goals, and likely buyer questions.

03

### Human Review

Our advisory team validates information, creates confidential anonymized profile.

04

### Intelligent Matching

Anonymized profile enters our system. AI cross-references buyer conversations to identify relevant acquirers.

05

### Warm Introduction

When alignment exceeds our threshold, we arrange a double opt-in introduction with qualified buyer.

## Why DealFlowAgent Outperforms Traditional Methods 

We've engineered a fundamentally different approach to buyer discovery.

### Relationship Graph That Compounds

Traditional bankers maintain ~200 buyer relationships. Sterling conducts hundreds of structured conversations that scale this model. Buyer intelligence compounds across the network every day.

### Not a Marketplace. A Matchmaker.

We are not a passive AI native M&A marketplace where listings go stale. We are an active matchmaker.

-   • Thousands of 10-60 minute buyer conversations.
-   • Tens of thousands of high-signal transcript extracts.
-   • Continuous intent tracking by niche.

### Engineered Competitive Tension

Accurate positioning, anonymised profiles and intelligent buyer filtering produce more offers and stronger offers. Supported by data from thousands of buyer interactions.

### Higher Valuations Through Insight

Traditional brokers: £10-10.5M. DealFlowAgent: £12-12.7M. Our AI-native process strengthens competitive tension and improves buyer alignment.

### Confidentiality by Design

All seller data is anonymised before entering the matching system. Buyers see only the information required to assess suitability. Your identity remains protected.

### Built for Intermediaries

The system is designed for brokers and advisors who want to enhance buyer reach, avoid manual capacity constraints and increase completion likelihood.

## Under The Hood: How Our Matching Engine Works 

Our dual-AI system combines Sage (sell-side advisor) and Sterling (buy-side advisor) to create precise matches based on deep conversational intelligence, not just keyword filtering.

![Detailed Sage-Sterling matchmaking system architecture](/images/marketplace/sage_sterling_system_final_1_matchmaking.webp)

> "In the age of AI, relationships and warm introductions matter more than ever. Our system ensures every introduction is genuinely relevant."

## Same Business. Very Different Results. 

See how different approaches impact your exit value.

### Selling Alone

Minimal insight

£6-7M

### Traditional Broker

Shallow insight

£10-10.5M

### DealFlowAgent

Deep, evolving insight

£12-12.7M

For a £10M business, DealFlowAgent could mean £2.7M additional value 

## What Makes DealFlowAgent Different 

### Buyer Intelligence

Sterling's ongoing conversations capture what buyers value, what they avoid, their preferred structures, their negotiation levers and the conditions under which they will pay premiums. This intelligence compounds across the network.

### Seller Preparation

SAGE surfaces red flags, clarifies the equity story and strengthens the narrative so that buyers can engage confidently and quickly. Your anonymised profile is optimised for buyer alignment.

### Confidentiality by Design

All seller data is anonymised before entering the matching system. Buyers see only the information required to assess suitability. Your company identity remains completely protected throughout the process.

## What Buyers See: Your Anonymized Profile 

Complete confidentiality. Buyers access only what's necessary to assess fit.

### What You Submit

-   Company financials & metrics 
-   Revenue, EBITDA, growth rate 
-   Sector & industry details 
-   Strategic context & vision 
-   Owner dependency factors 
-   Likely buyer questions 

100% Anonymized 

### What Buyers See

-   Anonymized project name (not company name) 
-   Project summary & headline 
-   Revenue range & growth trajectory 
-   Deal interests & buyer profile 
-   Location & industry 
-   Niche & specialization 
-   20+ strategic keywords 

That's it. Sterling AI has access only to the anonymized profile. Your raw conversations and personal data remain completely private.

## Simple, Transparent Pricing 

Self-Serve

### Business Owners

2% on Enterprise Value 

You manage the process.

-   SAGE AI consultation 
-   Anonymized profile creation 
-   Buyer matching 
-   Warm introductions 

Get Started

With Broker

### Business Owners

1% on Enterprise Value 

Broker manages process.

-   All self-serve features 
-   Broker coordination 
-   Deal management support 

Get Started

For Intermediaries

### Brokers & Advisors

1% on Enterprise Value 

Enhance client mandates.

-   Mandate management 
-   Buyer matching 
-   Introduction coordination 
-   Deal support 

Get Started

## Frequently Asked Questions 

Is DealFlowAgent an AI native M&A marketplace? 

While we function as a hub for deals, we are technically a conversational AI matchmaker. Unlike a traditional business for sale marketplace, we use AI agents to actively vet and match buyers based on deep conversational signals.

How do AI agents for M&A improve my valuation? 

AI agents track thousands of buyer conversations simultaneously. They remember "soft signals" (like budget readiness or cultural fit) that humans might miss, creating a denser, more competitive bidding environment.

Is my data safe? 

Yes. We use "Confidentiality by Design." Buyers only see an anonymized profile until a double opt-in introduction is made.

How is a conversational AI matchmaker different from a traditional M&A broker? 

Traditional brokers rely on their personal network and memory. Our AI matchmaker conducts thousands of structured conversations with buyers through [Sterling, our buy-side AI agent](/sterling), capturing precise acquisition criteria, budget timelines, and cultural preferences. This creates a living database of buyer intent that no human could maintain at scale.

What types of businesses work best with your AI matchmaker? 

We specialise in service businesses with £500K–£100M revenue across key sectors including [HVAC and plumbing](/hvac), [pest control](/home-services/pest-control), [fire and security](/fire-safety), [dental practices](/healthcare/dental), and professional services. These sectors have active acquirer communities where our AI-driven matching creates significant value.

How does Sterling, your buy-side AI agent, find buyers for my business? 

[Sterling](/sterling) conducts 10-60 minute structured conversations with acquirers: private equity funds, strategic buyers, family offices, and search funds. These conversations capture detailed acquisition criteria including sector focus, revenue thresholds, geographic preferences, deal structure preferences, and timeline urgency. When a seller profile matches these criteria, Sterling flags the opportunity for introduction.

What is a "double opt-in introduction" and why does it matter? 

A double opt-in introduction means both buyer and seller must explicitly agree to connect before any identifiable information is shared. This protects seller confidentiality, ensures buyer seriousness, and eliminates time wasted on unqualified conversations. It's the gold standard for M&A introductions.

How long does it take to receive buyer introductions? 

Most sellers receive their first qualified buyer introductions within 2-4 weeks of completing their SAGE conversation and profile validation. The timeline depends on sector, revenue size, and buyer activity in your niche. Our AI continuously monitors for new buyer matches even after initial introductions.

Can M&A brokers and advisors use your matchmaking platform? 

Absolutely. We work with M&A intermediaries through our [referral partnership programme](/referral). Brokers can enhance their client mandates with our buyer intelligence at just 1% on enterprise value. This gives your clients access to our conversational AI matchmaker while you manage the process and maintain the client relationship.

What is your fee structure for the matchmaking platform? 

We offer three tiers: Self-Serve at 2% on enterprise value (you manage the process), With Broker at 1% on enterprise value (your broker manages), and For Intermediaries at 1% on enterprise value (enhance your client mandates). All fees are success-based: you only pay when a transaction completes.

How do I get started with DealFlowAgent? 

Start by using our [free buyer matching tool](/buyer-match) to see which acquirers might be interested in your business. Then complete a 15-20 minute SAGE conversation where our AI captures your business details, goals, and preferences. Our advisory team reviews and validates your profile before matching begins.

Do you work with businesses outside the UK and US? 

Our primary focus is UK and US-based service businesses, where we have the deepest buyer relationships. However, we do work with businesses in other English-speaking markets (Canada, Australia, Ireland) on a case-by-case basis. Contact us to discuss your specific situation.

What if I'm not ready to sell right now? 

Many business owners engage with us 12-24 months before they plan to exit. You can use our buyer matching tool to understand your market, then stay connected through our [partner network](/referral). When you\\'re ready, your profile is already built and buyer relationships are warmed up: reducing your time to exit significantly.

## Begin Your Exit Journey or Accelerate Your Mandate 

Book a confidential discovery call with our advisory team. No obligation, no pressure: just expert guidance.

[Book a Confidential Call](/contact)

100% Confidential No Obligation Expert Guidance 

## Latest announcements

[![Building & Facilities News names DealFlowAgent Company of the Month announcement cover](/assets/company-of-the-month-building-facilities-news-2026-Br7-aO4K.jpg)Company of the Month Building & Facilities News names DealFlowAgent Company of the Month The July 2026 feature on sector specialism, buyer relationships and what actually drives value for owners. ](/blog/company-of-the-month-building-facilities-news-2026)[![Martin Watson joins DealFlowAgent announcement cover](/__l5e/assets-v1/cb678acf-553d-43d7-85f3-82f6c174523b/martin-watson-joins-dealflowagent-cover.png)Senior Industry Advisor Martin Watson joins DealFlowAgent Chair of both the Fire Industry Association and the British Security Industry Association, after three decades in fire and security including Mitie. ](/blog/martin-watson-joins-dealflowagent-fire-security-advisory)[![Nick Barker joins as Industry Partner announcement cover](/__l5e/assets-v1/65c42b7f-b12d-46f7-b4e0-63df6f3383e6/fm-talent-partners-dealflowagent-cover.png)Industry Partner Nick Barker joins as Industry Partner Founder of FM Talent Partners, helping owners close key-person dependency gaps before a sale and connecting buyers with senior operators. ](/blog/valuation-gaps-key-person-dependency-fm-talent-partners)

[![DealFlowAgent](/assets/dealflowagent-logo-white-BtiUZq_y.webp)](/)

Specialist M&A advisory for Building Services, Facilities Management, and Healthcare business owners. Dedicated advisors, systematic buyer research, confidential process.

London HQ  · Battersea Power Station, SW11 8BZ

New York  · Manhattan, NY

### Building Services

-   [Fire Safety & Security](/fire-safety)
-   [HVAC & Heating](/hvac)
-   [Heat Pumps](/home-services/heat-pumps)
-   [Electricians](/home-services/electricians)
-   [CCTV](/home-services/cctv)
-   [Access Control](/home-services/access-control)
-   [Security Guarding](/home-services/security-guarding)
-   [Water Hygiene](/home-services/water-hygiene)
-   [Browse all 30+ sectors →](/home-services)

### Healthcare

-   [Dental Practices](/healthcare/dental)
-   [Care Homes](/healthcare/care-home)
-   [Veterinary](/healthcare/veterinary)
-   [Personal Care](/healthcare/personal-care)
-   [Podiatry](/healthcare/podiatry)
-   [Urgent Care](/healthcare/urgent-care)
-   [Dermatology](/healthcare/dermatology)
-   [Browse all healthcare →](/healthcare)

### Technology & Professional Services

-   [B2B SaaS & Technology](/technology)
-   [IT Managed Services](/technology/it-managed-services)
-   [Accounting Firms](/technology/accounting-firms)
-   [Law Firms](/technology/law-firms)
-   [Insurance Brokerage](/technology/insurance-brokerage)
-   [Digital Marketing Agencies](/technology/digital-marketing-agency)
-   [E-Commerce](/ecommerce)

### Sell Your Business

-   [AI M&A Marketplace](/marketplace)
-   [Buyer Intelligence](/buyer-match)
-   [Valuation Guides](/valuation/guides)
-   [Already Approached?](/already-approached)
-   [Live Mandates](/mandates)

### For Buyers

-   [Sterling: AI Deal Sourcing](/sterling)
-   [Buyer Match](/buyer-match)
-   [Buyer Registration](/buyside)
-   [Live Mandates](/mandates)
-   [All Listings](/for-sale)
-   [Featured Opportunities](/opportunities)

### Resources

-   [Blog & Insights](/blog)
-   [Valuation Guides](/valuation/guides)
-   [Exit Planning](/exit-planning)
-   [Exit Readiness](/exit-readiness)
-   [AI Automation Guide](/ai-automation-for-service-businesses)
-   [Comparisons](/comparisons)
-   [Case Studies](/case-studies)
-   [Media / Press](/media)
-   [FAQ](/faq)
-   [Sitemap](/sitemap)

### Company

-   [About Us](/about)
-   [Contact](/contact)
-   [Careers](/careers)
-   [Pricing](/pricing)

Building Services 

Healthcare 

Technology & Professional Services 

Sell Your Business 

For Buyers 

Resources 

Company 

Referral Programme 

### Earn introducer fees on every successful deal

Tailored programmes for sellers, buyers, advisors, and niche operators across building services, facilities management, and healthcare.

[Programme overview](/referral)

[→ Refer a Seller (Operators)](/referral/operators)[→ Refer a Buyer](/referral/buyers)[→ Advisor Referrals](/referral/advisors)[→ Embed the Valuation Widget](/partners/valuation-widget)[→ Building Services Referrals](/referral/operators)[→ Healthcare Referrals](/referral/operators)[→ Programme Overview](/referral)

### Locations

[London](/locations/london)· [Manchester](/locations/manchester)· [Birmingham](/locations/birmingham)· [South East](/locations/south-east)· [Florida](/locations/florida)· [Miami](/locations/miami) 

### Partnerships

[Advisor Partnership](/advisorpartner)· [Strategic Partnerships](/partnerships)· [Buyers (Building Services)](/buyers-home-building-services)· [Radio Partner](/radio) 

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DealFlowAgent provides M&A advisory services. Investment outcomes are not guaranteed. Past performance is not indicative of future results. All transactions are subject to due diligence and regulatory approval where applicable.