--- title: "Sell Your Pool Service Business | DealFlowAgent M&A Advisory" description: "Specialist M&A advisors for pool service owners. Residential maintenance, commercial pools, construction and spa services. Confidential valuations." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "Organization", "@id": "https://www.dealflowagent.com/#organization", "name": "DealFlowAgent", "alternateName": "DealFlow Agent", "url": "https://www.dealflowagent.com", "logo": { "@type": "ImageObject", "url": "https://www.dealflowagent.com/media/a8c3dd54-ab81-40f5-995e-50fda69ec528.webp", "width": 512, "height": 512 }, "image": "https://www.dealflowagent.com/og-image.webp", "description": "DealFlowAgent is the leading specialist M&A advisor for building services and facilities management businesses, including fire and life safety, electrical, water hygiene and Legionella, lift and elevator maintenance, HVAC, plumbing and security, plus specialist healthcare clinics and care homes across the UK and US. £500K–£100M.", "foundingDate": "2024", "founders": [ { "@type": "Person", "name": "Joe Lewin", "jobTitle": "Founder & Managing Director" } ], "address": { "@type": "PostalAddress", "streetAddress": "Battersea Power Station", "addressLocality": "London", "addressCountry": "GB", "postalCode": "SW11" }, "contactPoint": [ { "@type": "ContactPoint", "telephone": "+44-20-7293-0327", "contactType": "sales", "availableLanguage": [ "English" ] }, { "@type": "ContactPoint", "email": "joe@dealflowagent.com", "contactType": "customer service" } ], "sameAs": [ "https://www.linkedin.com/company/dealflowagent", "https://twitter.com/dealflowagent" ], "areaServed": [ { "@type": "Country", "name": "United Kingdom" }, { "@type": "Country", "name": "United States" } ], "knowsAbout": [ "Mergers and Acquisitions", "Business Valuation", "Exit Planning", "M&A Advisory", "Business Sale", "Private Equity", "Building Services M&A", "Facilities Management M&A", "Fire and Life Safety M&A", "Electrical Contracting M&A", "Water Hygiene and Legionella Compliance M&A", "Lift and Elevator Maintenance M&A", "HVAC Business Sales", "Plumbing Business Sales", "Testing, Inspection and Certification M&A", "Healthcare Clinics and Care Home M&A" ], "slogan": "The specialist M&A advisor for building services, facilities management and healthcare." }, { "@context": "https://schema.org", "@graph": [ { "@type": "Person", "@id": "https://www.dealflowagent.com/#joe-lewin", "name": "Joe Lewin", "givenName": "Joe", "familyName": "Lewin", "jobTitle": "Founder and Managing Director", "description": "Founder of DealFlowAgent. Advises owners of building services, facilities management, compliance and testing, and specialist healthcare businesses on valuation, exit readiness and the end-to-end sale process across the UK and US.", "worksFor": { "@id": "https://www.dealflowagent.com/#organization" }, "url": "https://www.dealflowagent.com/about", "email": "joe@dealflowagent.com", "telephone": "+44-20-7293-0327", "knowsAbout": [ "Mergers and Acquisitions", "Business Valuation", "EBITDA Multiples", "Exit Planning", "Sell-Side M&A Advisory", "Building Services M&A", "Facilities Management M&A", "Healthcare Clinic and Care Home M&A" ], "sameAs": [ "https://www.linkedin.com/company/dealflowagent" ] }, { "@type": "Person", "@id": "https://www.dealflowagent.com/#duncan-moore", "name": "Duncan Moore", "givenName": "Duncan", "familyName": "Moore", "jobTitle": "M&A Deal Lead", "description": "M&A Deal Lead at DealFlowAgent. Formerly a Director at the largest M&A advisory firm in the UK, owned by K3 Capital, where he managed teams of M&A advisors, analysts and associates.", "worksFor": { "@id": "https://www.dealflowagent.com/#organization" }, "url": "https://www.dealflowagent.com/about", "knowsAbout": [ "Mergers and Acquisitions", "Sell-Side M&A Advisory", "Deal Origination", "Business Valuation", "Buyer Negotiation" ] }, { "@type": "Organization", "@id": "https://www.dealflowagent.com/#organization", "employee": [ { "@id": "https://www.dealflowagent.com/#joe-lewin" }, { "@id": "https://www.dealflowagent.com/#duncan-moore" } ] } ] }, { "@context": "https://schema.org", "@type": "WebSite", "@id": "https://www.dealflowagent.com/#website", "url": "https://www.dealflowagent.com", "name": "DealFlowAgent", "description": "Specialist M&A advisory for building services, facilities management and healthcare business owners in the UK and USA", "publisher": { "@id": "https://www.dealflowagent.com/#organization" }, "potentialAction": { "@type": "SearchAction", "target": { "@type": "EntryPoint", "urlTemplate": "https://www.dealflowagent.com/blog?q={search_term_string}" }, "query-input": "required name=search_term_string" }, "inLanguage": "en" }, { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "How much is my pool service business worth?", "acceptedAnswer": { "@type": "Answer", "text": "Pool maintenance businesses are priced on defended earnings and the quality of the recurring book, driven by route density, customer retention and geographic market. Businesses with 500+ weekly maintenance accounts and strong technician retention are priced highest." } }, { "@type": "Question", "name": "Who is acquiring pool service companies in 2025-26?", "acceptedAnswer": { "@type": "Answer", "text": "SPS PoolCare (191 acquisitions and counting), Poolwerx (aggressive US expansion), ASP (America's Swimming Pool Co), and numerous PE-backed platforms are all actively acquiring. In the UK, consolidation is earlier-stage with strategic buyers like Blue Cube Pools and Compass Pools leading activity." } }, { "@type": "Question", "name": "How long does it take to sell a pool service business?", "acceptedAnswer": { "@type": "Answer", "text": "Typical timelines are 3-6 months from engagement to completion. Businesses with documented recurring revenue, clean financials, and diversified customer bases close fastest. SPS PoolCare and similar platforms can move particularly quickly for bolt-on acquisitions." } }, { "@type": "Question", "name": "Will my pool technicians keep their jobs?", "acceptedAnswer": { "@type": "Answer", "text": "Yes — retaining skilled pool technicians is the top priority for every acquirer. The industry faces a technician shortage, so buyers typically offer enhanced benefits, training programmes, and career progression to retain your team." } }, { "@type": "Question", "name": "Does seasonal revenue affect my valuation?", "acceptedAnswer": { "@type": "Answer", "text": "Seasonal businesses can be valued accurately using trailing twelve-month revenue and EBITDA normalisation. Buyers like SPS PoolCare are experienced with seasonal patterns and will not penalise you for natural seasonality — but year-round service contracts do command higher multiples." } }, { "@type": "Question", "name": "Should I sell my pool construction business separately from maintenance?", "acceptedAnswer": { "@type": "Answer", "text": "It depends on your situation. Construction-heavy businesses are priced below pure maintenance businesses because the revenue is project-based rather than contracted. However, a combined business with both capabilities and strong cross-sell can be more attractive to certain acquirers. We advise on the optimal structure." } } ] }, { "@context": "https://schema.org", "@type": "ProfessionalService", "name": "DealFlowAgent Pool Services M&A Advisory", "description": "Expert M&A advisory for pool maintenance, construction, and spa businesses in the UK and US.", "url": "https://www.dealflowagent.com/home-services/pool", "areaServed": [ "United Kingdom", "United States" ], "serviceType": "Pool Services Business M&A Advisory", "telephone": "+442072930327" }, { "@context": "https://schema.org", "@type": "Service", "serviceType": "Pool Services Business M&A Advisory", "provider": { "@type": "Organization", "name": "DealFlowAgent", "url": "https://www.dealflowagent.com" }, "areaServed": { "@type": "Country", "name": "United Kingdom" }, "description": "Full-service M&A advisory for pool service businesses including residential maintenance, commercial management, construction, and spa services." }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.dealflowagent.com" }, { "@type": "ListItem", "position": 2, "name": "Building Services & Facilities Management", "item": "https://www.dealflowagent.com/home-services" }, { "@type": "ListItem", "position": 3, "name": "Pool Services", "item": "https://www.dealflowagent.com/home-services/pool" } ] }, { "@context": "https://schema.org", "@type": "Organization", "name": "DealFlowAgent", "alternateName": "Foundy", "url": "https://www.dealflowagent.com", "logo": "https://www.dealflowagent.com/og-image.jpg", "description": "Specialist M&A advisory for building services and facilities management businesses (fire and life safety, electrical, water hygiene and Legionella, lift and elevator maintenance, HVAC, plumbing, security, TIC) and specialist healthcare including clinics and care homes. £500K–£100M. UK & US.", "foundingDate": "2021", "areaServed": [ "United Kingdom", "United States" ], "contactPoint": [ { "@type": "ContactPoint", "telephone": "+44-20-7293-0327", "contactType": "customer service", "areaServed": "GB", "availableLanguage": "English" }, { "@type": "ContactPoint", "telephone": "+1-447-837-9720", "contactType": "customer service", "areaServed": "US", "availableLanguage": "English" } ], "sameAs": [ "https://www.linkedin.com/company/dealflowagent", "https://x.com/dealflowagent" ] }, { "@context": "https://schema.org", "@type": "WebSite", "name": "DealFlowAgent", "url": "https://www.dealflowagent.com", "publisher": { "@type": "Organization", "name": "DealFlowAgent" }, "potentialAction": { "@type": "SearchAction", "target": "https://www.dealflowagent.com/blog?q={search_term_string}", "query-input": "required name=search_term_string" } }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.dealflowagent.com/" } ] } ] --- [![DealFlowAgent](/assets/dealflowagent-logo-CZZBNQM2.webp)](/) Sectors Refer an Owner [Valuation Guides](/valuation/guides)[Exit Planning](/exit-planning)[Blog](/blog)Book a Call[Careers](/careers) [🇬🇧 +44 20 7293 0327](tel:+442072930327)| [🇺🇸 +1 (447) 837-9720](tel:+14478379720) [Whatsapp](https://wa.me/442072930327)[I'm an Owner](/valuation)[I'm a Buyer](/buyside) [I'm a buyer](/buyside)[](https://wa.me/442072930327)Book a Call Pool & Spa M&A — Record Consolidation Activity # Plan your pool services business's next chapter. Exit on your own terms. Pool maintenance, construction, and spa services are experiencing unprecedented M&A activity. SPS PoolCare alone has completed 191 acquisitions. We connect you with the right acquirer to maximise your exit value. Strictly confidential Company website URL Get Your Free Valuation Report **Strictly confidential.** Your personalized report is prepared by our internal team alone, the founder, head of M&A and associates. It is never shown to buyers or anyone outside the deal team without your permission. Already know your number? Get your free buyer list instead [Learn more about the valuation and value drivers report](/valuation) 500+ Qualified Buyers 90 Days Avg. Time to LOI £0 Upfront Cost Selected Engagements ## Exits Advised by DealFlowAgent and _Our Partner Advisors_ 2025 🇺🇸 Residential Pool Maintenance Route-based residential pool maintenance company with 600+ weekly accounts sold to SPS PoolCare platform. All technicians retained with enhanced benefits and training. 2025 🇬🇧 Commercial Pool Management Commercial pool management business serving hotels and leisure centres sold to a strategic acquirer. Long-term contracts and trained lifeguard team were key value drivers. 2024 🇺🇸 Pool Construction & Service Combined pool construction and maintenance business sold to a PE-backed platform. Recurring maintenance revenue valued at premium multiple, lifting overall deal price above expectations. Track Record ## What Our Clients _Say_ 22+ Exits Advised Multiple Competing Bidders per Process <90 days Engagement to Competitive Offers Saim, Founder of a Lancashire, UK-based online pharmacy. Together with the USA-based strategic acquirer, revenue has grown >10x since the acquisition. 4 competing offers. 9 weeks to close. "8 buyers got in touch with the help of their tech. We ended up completing the sale in 32 days to a serial acquirer." ![George Stock](/assets/george-stock-BhzlAZDK.jpeg) George Stock Founder, Ecomoo "I could not have asked for better support. They found the perfect buyer and secured terms that exceeded my expectations." ![Jennifer Clare](/assets/jennifer-claire-7wZjoQmP.avif) Jennifer Clare Founder, Celebrant Training Academy "The team guided me through every step. I felt completely supported from first call to completion. I then referred my friend Jennifer, who also sold her company with them." ![Nikki Wheeldon](/assets/nikki-wheeldon-CYVF2Z3j.webp) Nikki Wheeldon Founder, Jam Pot Free valuation and exit report ## Find out what your pool service business is worth, and what could make it worth more Enter your website and spend 15 minutes on the key questions. We return a detailed valuation report within 24 to 48 hours. Currently free until the end of August. Strictly confidential Company website URL Get Your Free Valuation Report **Strictly confidential.** Your personalized report is prepared by our internal team alone, the founder, head of M&A and associates. It is never shown to buyers or anyone outside the deal team without your permission. Already know your number? Get your free buyer list instead [Learn more about the valuation and value drivers report](/valuation) ### Thirty factors, not one multiple, in 15 minutes Enter your website and answer a short set of focused questions. We score the real drivers a buyer prices, from contract cover and customer concentration to owner dependency and accreditations. You get the valuation range and the working shown. ### A written report worth £3,000, prepared by hand Our M&A team reviews every draft, benchmarks it against comparable deals and filed accounts, and returns it within 24 to 48 hours. The output is the equivalent of a paid advisory exercise. ### Free until the end of August, and likely to stay free We are building the best-known valuation tool for UK and US business owners, so access is currently free. No credit card is required, nothing is shared with acquirers, and there is no obligation to proceed. ## Book a Confidential _Call_ Book a confidential 30-minute call with Joe from our M&A advisory team. No obligation. Everything discussed stays between us. ## Latest announcements [![Building & Facilities News names DealFlowAgent Company of the Month announcement cover](/assets/company-of-the-month-building-facilities-news-2026-Br7-aO4K.jpg)Company of the Month Building & Facilities News names DealFlowAgent Company of the Month The July 2026 feature on sector specialism, buyer relationships and what actually drives value for owners. ](/blog/company-of-the-month-building-facilities-news-2026)[![Martin Watson joins DealFlowAgent announcement cover](/__l5e/assets-v1/cb678acf-553d-43d7-85f3-82f6c174523b/martin-watson-joins-dealflowagent-cover.png)Senior Industry Advisor Martin Watson joins DealFlowAgent Chair of both the Fire Industry Association and the British Security Industry Association, after three decades in fire and security including Mitie. ](/blog/martin-watson-joins-dealflowagent-fire-security-advisory)[![Nick Barker joins as Industry Partner announcement cover](/__l5e/assets-v1/65c42b7f-b12d-46f7-b4e0-63df6f3383e6/fm-talent-partners-dealflowagent-cover.png)Industry Partner Nick Barker joins as Industry Partner Founder of FM Talent Partners, helping owners close key-person dependency gaps before a sale and connecting buyers with senior operators. ](/blog/valuation-gaps-key-person-dependency-fm-talent-partners) [![DealFlowAgent](/assets/dealflowagent-logo-white-BtiUZq_y.webp)](/) Specialist M&A advisory for Building Services, Facilities Management, and Healthcare business owners. 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