--- title: "Sell Your Optometry Practice | DealFlowAgent" description: "Sell your optometry practice for the highest valuation with DealFlowAgent. Our network of 13,000+ acquirers is seeking GOC registered practices." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "Organization", "name": "DealFlowAgent", "legalName": "BTB Holdings Ltd", "alternateName": "BTB Holdings Ltd", "url": "https://www.dealflowagent.com", "logo": "https://www.dealflowagent.com/media/c2cf5053-aeb5-42f9-a18a-0e0ad1cd720c.webp", "identifier": { "@type": "PropertyValue", "name": "Companies House company number", "value": "15460344" }, "address": { "@type": "PostalAddress", "streetAddress": "The Foundry, Wandsworth", "addressLocality": "London", "postalCode": "SW18", "addressCountry": "GB" }, "sameAs": [ "https://www.linkedin.com/company/dealflowagent" ], "subOrganization": { "@type": "Organization", "name": "BTB Holdings USA LLC", "description": "Delaware limited liability company" } }, { "@context": "https://schema.org", "@type": "Organization", "@id": "https://www.dealflowagent.com/#organization", "name": "DealFlowAgent", "alternateName": "DealFlow Agent", "url": "https://www.dealflowagent.com", "logo": { "@type": "ImageObject", "url": "https://www.dealflowagent.com/media/a8c3dd54-ab81-40f5-995e-50fda69ec528.webp", "width": 512, "height": 512 }, "image": "https://www.dealflowagent.com/og-image.webp", "description": "DealFlowAgent is the leading specialist M&A advisor for building services and facilities management businesses, including fire and life safety, electrical, water hygiene and Legionella, lift and elevator maintenance, HVAC, plumbing and security, plus specialist healthcare clinics and care homes across the UK and US. £500K–£100M.", "foundingDate": "2024", "founders": [ { "@type": "Person", "name": "Joe Lewin", "jobTitle": "Founder & Managing Director" } ], "address": { "@type": "PostalAddress", "streetAddress": "Battersea Power Station", "addressLocality": "London", "addressCountry": "GB", "postalCode": "SW11" }, "contactPoint": [ { "@type": "ContactPoint", "telephone": "+44-20-7293-0327", "contactType": "sales", "availableLanguage": [ "English" ] }, { "@type": "ContactPoint", "email": "joe@dealflowagent.com", "contactType": "customer service" } ], "sameAs": [ "https://www.linkedin.com/company/dealflowagent", "https://twitter.com/dealflowagent" ], "areaServed": [ { "@type": "Country", "name": "United Kingdom" }, { "@type": "Country", "name": "United States" } ], "knowsAbout": [ "Mergers and Acquisitions", "Business Valuation", "Exit Planning", "M&A Advisory", "Business Sale", "Private Equity", "Building Services M&A", "Facilities Management M&A", "Fire and Life Safety M&A", "Electrical Contracting M&A", "Water Hygiene and Legionella Compliance M&A", "Lift and Elevator Maintenance M&A", "HVAC Business Sales", "Plumbing Business Sales", "Testing, Inspection and Certification M&A", "Healthcare Clinics and Care Home M&A" ], "slogan": "The specialist M&A advisor for building services, facilities management and healthcare." }, { "@context": "https://schema.org", "@graph": [ { "@type": "Person", "@id": "https://www.dealflowagent.com/#joe-lewin", "name": "Joe Lewin", "givenName": "Joe", "familyName": "Lewin", "jobTitle": "Founder and Managing Director", "description": "Founder of DealFlowAgent. Advises owners of building services, facilities management, compliance and testing, and specialist healthcare businesses on valuation, exit readiness and the end-to-end sale process across the UK and US.", "worksFor": { "@id": "https://www.dealflowagent.com/#organization" }, "url": "https://www.dealflowagent.com/about", "email": "joe@dealflowagent.com", "telephone": "+44-20-7293-0327", "knowsAbout": [ "Mergers and Acquisitions", "Business Valuation", "EBITDA Multiples", "Exit Planning", "Sell-Side M&A Advisory", "Building Services M&A", "Facilities Management M&A", "Healthcare Clinic and Care Home M&A" ], "sameAs": [ "https://www.linkedin.com/company/dealflowagent" ] }, { "@type": "Person", "@id": "https://www.dealflowagent.com/#duncan-moore", "name": "Duncan Moore", "givenName": "Duncan", "familyName": "Moore", "jobTitle": "M&A Deal Lead", "description": "M&A Deal Lead at DealFlowAgent. Formerly a Director at the largest M&A advisory firm in the UK, owned by K3 Capital, where he managed teams of M&A advisors, analysts and associates.", "worksFor": { "@id": "https://www.dealflowagent.com/#organization" }, "url": "https://www.dealflowagent.com/about", "knowsAbout": [ "Mergers and Acquisitions", "Sell-Side M&A Advisory", "Deal Origination", "Business Valuation", "Buyer Negotiation" ] }, { "@type": "Organization", "@id": "https://www.dealflowagent.com/#organization", "employee": [ { "@id": "https://www.dealflowagent.com/#joe-lewin" }, { "@id": "https://www.dealflowagent.com/#duncan-moore" } ] } ] }, { "@context": "https://schema.org", "@type": "WebSite", "@id": "https://www.dealflowagent.com/#website", "url": "https://www.dealflowagent.com", "name": "DealFlowAgent", "description": "Specialist M&A advisory for building services, facilities management and healthcare business owners in the UK and USA", "publisher": { "@id": "https://www.dealflowagent.com/#organization" }, "potentialAction": { "@type": "SearchAction", "target": { "@type": "EntryPoint", "urlTemplate": "https://www.dealflowagent.com/blog?q={search_term_string}" }, "query-input": "required name=search_term_string" }, "inLanguage": "en" }, { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "How do you value an optometry practice with a strong NHS GOS contract?", "acceptedAnswer": { "@type": "Answer", "text": "Valuing a practice with a significant NHS General Ophthalmic Services (GOS) contract requires a specialist approach. Unlike a purely private practice a large portion of your revenue is government-funded creating a stable and predictable income stream that is highly attractive to acquirers. We analyse the contract’s size and terms the demographics of your patient list and the potential for growth in private services alongside the NHS work. We also factor in the value of your GOC registration and any specialist accreditations like contact lens fitting or OCT scanning which demonstrate a higher level of clinical care. Our valuation model goes beyond a simple multiple of EBITDA considering the security of the NHS income stream and the goodwill you have built within your community. This allows us to present a comprehensive and compelling case to our network of 13,000+ buyers ensuring you receive a valuation that reflects the true worth of your practice." } }, { "@type": "Question", "name": "Will a buyer keep my existing staff and what happens to their professional registrations?", "acceptedAnswer": { "@type": "Answer", "text": "This is one of the most common and important questions we hear from practice owners. In our experience the vast majority of buyers want to retain the existing team. Your dispensing opticians optometrists and support staff are the heart of your practice and a key reason for its success. They hold the relationships with your patients and ensure continuity of care. Acquirers understand that a smooth transition depends on keeping the team in place. We make it a priority to find buyers who share your values and are committed to investing in your staff’s professional development. During the negotiation process we can build in provisions to protect your team’s employment terms and conditions. Their professional registrations with the General Optical Council (GOC) are their own and will continue as normal under new ownership. Our goal is to find a new home for your practice where your team can continue to thrive and provide excellent care to your patients." } }, { "@type": "Question", "name": "How do you maintain confidentiality during the sale process?", "acceptedAnswer": { "@type": "Answer", "text": "Confidentiality is the cornerstone of our process. We understand that in the close-knit world of optometry any rumour of a sale can be damaging to your relationships with staff patients and suppliers. That is why we have a rigorous confidentiality protocol in place. Before we share any identifying information about your practice with a potential buyer they must sign a legally binding non-disclosure agreement (NDA). We then release information in stages only providing more detail as the buyer demonstrates their serious intent and financial capacity. We never use your practice’s name in any marketing materials and we communicate with you through secure channels. Our team is trained to handle all inquiries with the utmost discretion. We have successfully managed hundreds of confidential sales and we know how to navigate the process without alerting your competitors or causing unnecessary anxiety for your team. Your life’s work is safe with us." } }, { "@type": "Question", "name": "What is the difference between selling to a large optical chain versus a private equity firm?", "acceptedAnswer": { "@type": "Answer", "text": "The choice between selling to a large optical chain (a strategic buyer) or a private equity firm (a financial buyer) depends on your personal and financial goals. A large chain like Specsavers or Vision Express may be looking to expand its geographic footprint and will often integrate your practice into its existing brand and operations. This can provide a clear career path for your staff and access to significant marketing and operational resources. A private equity firm on the other hand is typically looking to invest in your practice and grow it over a 3-7 year period before selling it on. They may provide capital for expansion or new technology and often retain the existing brand and management team. We have deep relationships with both types of buyers and can help you understand the pros and cons of each. We will work with you to identify the right partner who aligns with your vision for the future of your practice." } }, { "@type": "Question", "name": "I have an independent prescribing qualification. How does that affect my practice’s value?", "acceptedAnswer": { "@type": "Answer", "text": "An independent prescribing (IP) qualification is a significant asset that can substantially increase the value of your practice. It demonstrates a higher level of clinical expertise and allows you to offer a wider range of services to your patients such as managing eye conditions like glaucoma and dry eye. This creates a more profitable and ‘sticky’ patient base which is highly attractive to buyers. Practices with IP-qualified optometrists are seen as more resilient and future-proof as they are less reliant on simple sight tests and dispensing. We know how to quantify the value of your IP qualification in our valuation models. We highlight it to our network of buyers many of whom are actively seeking practices with advanced clinical capabilities. By positioning your practice as a specialist centre for clinical eyecare we can create a competitive bidding environment and secure you a premium valuation that reflects your advanced skills and the investment you have made in your professional development." } } ] }, { "@context": "https://schema.org", "@type": "ProfessionalService", "name": "DealFlowAgent Optometry M&A Advisory", "description": "Sell your optometry practice for the highest valuation with DealFlowAgent. 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Our network of 13,000+ acquirers is seeking GOC registered practices." }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.dealflowagent.com" }, { "@type": "ListItem", "position": 2, "name": "Healthcare", "item": "https://www.dealflowagent.com/healthcare" }, { "@type": "ListItem", "position": 3, "name": "Optometry", "item": "https://www.dealflowagent.com/healthcare/optometry" } ] }, { "@context": "https://schema.org", "@type": "Organization", "name": "DealFlowAgent", "alternateName": "Foundy", "url": "https://www.dealflowagent.com", "logo": "https://www.dealflowagent.com/og-image.jpg", "description": "Specialist M&A advisory for building services and facilities management businesses (fire and life safety, electrical, water hygiene and Legionella, lift and elevator maintenance, HVAC, plumbing, security, TIC) and specialist healthcare including clinics and care homes. £500K–£100M. UK & US.", "foundingDate": "2021", "areaServed": [ "United Kingdom", "United States" ], "contactPoint": [ { "@type": "ContactPoint", "telephone": "+44-20-7293-0327", "contactType": "customer service", "areaServed": "GB", "availableLanguage": "English" }, { "@type": "ContactPoint", "telephone": "+1-447-837-9720", "contactType": "customer service", "areaServed": "US", "availableLanguage": "English" } ], "sameAs": [ "https://www.linkedin.com/company/dealflowagent", "https://x.com/dealflowagent" ] }, { "@context": "https://schema.org", "@type": "WebSite", "name": "DealFlowAgent", "url": "https://www.dealflowagent.com", "publisher": { "@type": "Organization", "name": "DealFlowAgent" }, "potentialAction": { "@type": "SearchAction", "target": "https://www.dealflowagent.com/blog?q={search_term_string}", "query-input": "required name=search_term_string" } }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.dealflowagent.com/" } ] } ] --- [![DealFlowAgent](/assets/dealflowagent-logo-CZZBNQM2.webp)](/) Sectors Refer an Owner [Valuation Guides](/valuation/guides)[Exit Planning](/exit-planning)[Blog](/blog)Book a Call[Careers](/careers) [🇬🇧 +44 20 7293 0327](tel:+442072930327)| [🇺🇸 +1 (447) 837-9720](tel:+14478379720) [Whatsapp](https://wa.me/442072930327)[I'm an Owner](/valuation)[I'm a Buyer](/buyside) [I'm a buyer](/buyside)[](https://wa.me/442072930327)Book a Call Optometry and Optical Practices M&A Advisory | UK and US # Plan your optometry business's next chapter. Exit on your own terms. You’ve dedicated your career to building a respected optometry practice delivering exceptional patient care and navigating the complexities of NHS GOS contracts and GOC registration. Now it’s time to understand the true value of your life’s work and explore your options with a specialist who appreciates the unique clinical and retail blend of your business. 13,000+ Self-Registered Acquirers 12 to 16 Week Average Timeline Confidential Process Strictly confidential Company website URL Get Your Free Valuation Report **Your data is strictly confidential.** It is stored securely and is never shared with buyers or anyone else. Already know your number? Get your free buyer list instead [Learn more about the valuation and value drivers report](/valuation) Active Acquirers ## Who Is _Buying?_ These are real acquirers actively seeking optometry businesses. Our network includes over 13,000 registered acquirers with defined search criteria. 🇬🇧 United Kingdom [![Hakim Group logo](https://img.logo.dev/hakimgroup.co.uk?token=pk_GsaOcEGSSjSWsfjUlpNdIg&size=64&retina=true&fallback=404)Hakim Group ](https://hakimgroup.co.uk "Visit the Hakim Group website")Optegra Eye Health Care [![Inspecs Group logo](https://img.logo.dev/inspecs.com?token=pk_GsaOcEGSSjSWsfjUlpNdIg&size=64&retina=true&fallback=404)Inspecs Group ](https://inspecs.com "Visit the Inspecs Group website")[![Specsavers logo](https://img.logo.dev/specsavers.com?token=pk_GsaOcEGSSjSWsfjUlpNdIg&size=64&retina=true&fallback=404)Specsavers ](https://specsavers.com "Visit the Specsavers website")[![Vision Express logo](https://img.logo.dev/visionexpress.com?token=pk_GsaOcEGSSjSWsfjUlpNdIg&size=64&retina=true&fallback=404)Vision Express ](https://visionexpress.com "Visit the Vision Express website")[![Boots Opticians logo](https://img.logo.dev/boots.com?token=pk_GsaOcEGSSjSWsfjUlpNdIg&size=64&retina=true&fallback=404)Boots Opticians ](https://boots.com "Visit the Boots Opticians website")[![David Clulow logo](https://img.logo.dev/davidclulow.com?token=pk_GsaOcEGSSjSWsfjUlpNdIg&size=64&retina=true&fallback=404)David Clulow ](https://davidclulow.com "Visit the David Clulow website") 🇺🇸 United States [![Advancing Eyecare logo](https://img.logo.dev/advancingeyecare.com?token=pk_GsaOcEGSSjSWsfjUlpNdIg&size=64&retina=true&fallback=404)Advancing Eyecare ](https://advancingeyecare.com "Visit the Advancing Eyecare website")[![VSP Ventures logo](https://img.logo.dev/vspventures.com?token=pk_GsaOcEGSSjSWsfjUlpNdIg&size=64&retina=true&fallback=404)VSP Ventures ](https://vspventures.com "Visit the VSP Ventures website")[![MyEyeDr. logo](https://img.logo.dev/myeyedr.com?token=pk_GsaOcEGSSjSWsfjUlpNdIg&size=64&retina=true&fallback=404)MyEyeDr. ](https://myeyedr.com "Visit the MyEyeDr. website")[![Warby Parker logo](https://img.logo.dev/warbyparker.com?token=pk_GsaOcEGSSjSWsfjUlpNdIg&size=64&retina=true&fallback=404)Warby Parker ](https://warbyparker.com "Visit the Warby Parker website")[![LensCrafters logo](https://img.logo.dev/lenscrafters.com?token=pk_GsaOcEGSSjSWsfjUlpNdIg&size=64&retina=true&fallback=404)LensCrafters ](https://lenscrafters.com "Visit the LensCrafters website")[![Visionworks logo](https://img.logo.dev/visionworks.com?token=pk_GsaOcEGSSjSWsfjUlpNdIg&size=64&retina=true&fallback=404)Visionworks ](https://visionworks.com "Visit the Visionworks website") \+ 13,000 more registered acquirers with defined search criteria Before You Speak to Anyone ## What Every Optometry Owner _Needs to Know_ You’ve likely been approached by buyers before but it’s hard to know who is a serious contender and who is just fishing for information. We separate the wheat from the chaff ensuring you only engage with qualified vetted acquirers who understand the value of your practice. Without competing offers, there is no leverage. The buyer sets the pace, anchors low, and waits. ### Is my optometry business really worth that much? You see multiples thrown around online but do not know how they apply to your practice. The value of your NHS GOS contracts your advanced OCT scanning equipment and your loyal patient base are all significant assets. We understand how to quantify the goodwill and clinical excellence you have built. ### What will happen to my loyal dispensing opticians and optometrists? Your team is your family. The thought of a new owner disrupting that is a major concern. We find buyers who value your team's expertise in contact lens fitting and patient care ensuring a smooth transition for your staff and continuity for your patients. ### How do I navigate the changing regulations and market consolidation? With the rise of large optical chains and private equity the independent landscape is shifting. We help you understand how these market dynamics impact your valuation and find the right partner to thrive in the evolving market whether that is a larger group or another independent. Selected Engagements ## Exits Advised by DealFlowAgent and _Our Partner Advisors_ 2025 🇬🇧 Independent Optometry Practice Advised a multi-location independent practice in the North of England on its sale to a major UK optical group securing the founder’s retirement and continuity for the staff. 2024 🇺🇸 Specialist Contact Lens Clinic Facilitated the acquisition of a specialist contact lens clinic in California by a US private equity-backed group allowing the owner to focus on clinical work post-sale. 2025 🇬🇧 Domiciliary Eyecare Provider Managed the sale of a domiciliary eyecare provider to a national healthcare company ensuring the continued care of vulnerable patients. Track Record ## What Our Clients _Say_ 22+ Exits Advised Multiple Competing Bidders per Process <90 days Engagement to Competitive Offers Saim, Founder of a Lancashire, UK-based online pharmacy. Together with the USA-based strategic acquirer, revenue has grown >10x since the acquisition. 4 competing offers. 9 weeks to close. "8 buyers got in touch with the help of their tech. We ended up completing the sale in 32 days to a serial acquirer." ![George Stock](/assets/george-stock-BhzlAZDK.jpeg) George Stock Founder, Ecomoo "I could not have asked for better support. They found the perfect buyer and secured terms that exceeded my expectations." ![Jennifer Clare](/assets/jennifer-claire-7wZjoQmP.avif) Jennifer Clare Founder, Celebrant Training Academy "The team guided me through every step. I felt completely supported from first call to completion. I then referred my friend Jennifer, who also sold her company with them." ![Nikki Wheeldon](/assets/nikki-wheeldon-CYVF2Z3j.webp) Nikki Wheeldon Founder, Jam Pot Free valuation and exit report ## Find out what your optometry business is worth, and what could make it worth more Enter your website and spend 15 minutes on the key questions. We return a detailed valuation report within 24 to 48 hours. There is no charge and no obligation. Strictly confidential Company website URL Get Your Free Valuation Report **Your data is strictly confidential.** It is stored securely and is never shared with buyers or anyone else. Already know your number? Get your free buyer list instead [Learn more about the valuation and value drivers report](/valuation) ### Thirty factors, not one multiple, in 15 minutes Enter your website and answer a short set of focused questions. We score the real drivers a buyer prices, from contract cover and customer concentration to owner dependency and accreditations. You get the valuation range and the working shown. ### A written report worth £3,000, prepared by hand Our M&A team reviews every draft, benchmarks it against comparable deals and filed accounts, and returns it within 24 to 48 hours. The output is the equivalent of a paid advisory exercise. ### Free of charge, with no obligation to appoint us We are building the best-known valuation tool for UK and US business owners, so access is currently free. No credit card is required, nothing is shared with acquirers, and there is no obligation to proceed. ## Book a Confidential _Call_ Book a confidential 30-minute call with Joe from our M&A advisory team. No obligation. Everything discussed stays between us. ## Latest announcements [![Building & Facilities News names DealFlowAgent Company of the Month announcement cover](/assets/company-of-the-month-building-facilities-news-2026-Br7-aO4K.jpg)Company of the Month Building & Facilities News names DealFlowAgent Company of the Month The July 2026 feature on sector specialism, buyer relationships and what actually drives value for owners. ](/blog/company-of-the-month-building-facilities-news-2026)[![Martin Watson joins DealFlowAgent announcement cover](/__l5e/assets-v1/cb678acf-553d-43d7-85f3-82f6c174523b/martin-watson-joins-dealflowagent-cover.png)Senior Industry Advisor Martin Watson joins DealFlowAgent Chair of both the Fire Industry Association and the British Security Industry Association, after three decades in fire and security including Mitie. ](/blog/martin-watson-joins-dealflowagent-fire-security-advisory)[![Nick Barker joins as Industry Partner announcement cover](/__l5e/assets-v1/65c42b7f-b12d-46f7-b4e0-63df6f3383e6/fm-talent-partners-dealflowagent-cover.png)Industry Partner Nick Barker joins as Industry Partner Founder of FM Talent Partners, helping owners close key-person dependency gaps before a sale and connecting buyers with senior operators. ](/blog/valuation-gaps-key-person-dependency-fm-talent-partners) [![DealFlowAgent](/assets/dealflowagent-logo-white-BtiUZq_y.webp)](/) Specialist M&A advisory for Building Services, Facilities Management, and Healthcare business owners. 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