---
title: "Frequently Asked Questions About Selling Your Business"
description: "Find answers to common questions about selling your business, our M&amp;A process, fees, and how our platform works for both sellers and buyers."
lang: en
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          "name": "Duncan Moore",
          "givenName": "Duncan",
          "familyName": "Moore",
          "jobTitle": "M&A Deal Lead",
          "description": "M&A Deal Lead at DealFlowAgent. Formerly a Director at the largest M&A advisory firm in the UK, owned by K3 Capital, where he managed teams of M&A advisors, analysts and associates.",
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          "@type": "Question",
          "name": "How does the process work?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "As a business owner looking to sell, our advisory team helps you find the perfect buyer. You start with a detailed conversation to understand your business and exit goals. Once we have a clear picture, we confidentially match you with qualified, interested buyers from our extensive acquirer network."
          }
        },
        {
          "@type": "Question",
          "name": "What does it cost to sell my business with Sage?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "Our fee structure is set out in writing on the first confidential call, before any engagement begins. It is agreed with you up front, with no hidden charges."
          }
        },
        {
          "@type": "Question",
          "name": "How is my confidentiality protected?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "Your company information is kept anonymous and confidential. Details are only shared with qualified buyers after they have been vetted and you have approved the introduction. You have full control over who sees your information."
          }
        },
        {
          "@type": "Question",
          "name": "How is Sage different from a traditional business broker?",
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            "@type": "Answer",
            "text": "DealFlowAgent is a specialist advisory firm that can analyze a much larger and more diverse pool of potential buyers globally, leading to better matches and a higher probability of a successful exit. The process is faster, more data-driven, and more efficient than traditional brokerage."
          }
        },
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          "@type": "Question",
          "name": "What if a deal doesn't close?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "Fee terms, including what happens if a deal does not complete, are agreed in writing before any engagement begins and are covered on the first confidential call."
          }
        },
        {
          "@type": "Question",
          "name": "Do I owe a fee if I sell to a buyer I already knew?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "No. Our fee only applies to successful sales that result from an introduction made through DealFlowAgent. If you were already in discussions with a buyer, no fee is due to us for that transaction."
          }
        },
        {
          "@type": "Question",
          "name": "How much does it cost to use Sterling to find a business to acquire?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "Sterling is completely free for buyers. There are no subscription fees, access charges, or hidden costs. Our fees are paid by the seller upon a successful transaction."
          }
        },
        {
          "@type": "Question",
          "name": "How do I find acquisition opportunities?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "Once you create a profile detailing your acquisition criteria (industry, size, geography, etc.), our team will begin sending you curated, off-market opportunities that match your specific goals."
          }
        },
        {
          "@type": "Question",
          "name": "How does the matching process work?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "Our proprietary matching system analyzes the deep details of both the seller's business and your acquisition thesis to ensure a strong strategic fit. We go beyond surface-level metrics to match on culture, operational model, and long-term goals."
          }
        },
        {
          "@type": "Question",
          "name": "How do you ensure the quality of the businesses listed?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "Every business on our platform goes through a preliminary vetting process. We provide you with all the initial information you need to make an informed decision before engaging directly with the seller."
          }
        },
        {
          "@type": "Question",
          "name": "How does your matching technology work?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "Our platform uses proprietary research tools trained on thousands of successful business transactions. It understands the nuances of what makes a good acquisition for both the buyer and the seller, facilitating better and faster matches."
          }
        },
        {
          "@type": "Question",
          "name": "How accurate is the information provided?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "We ground our analysis in verified data provided by sellers and buyers, with human oversight to validate critical details. All matches go through our advisory team before introductions are made."
          }
        },
        {
          "@type": "Question",
          "name": "How should I verify the information provided?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "While our platform provides a strong starting point, all information should be verified through your own due diligence process. Our platform is a tool to facilitate introductions and initial discovery, not to replace legal and financial due diligence."
          }
        }
      ]
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      "name": "Introduction to DealFlowAgent from founder Joe Lewin",
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---

[![DealFlowAgent](/assets/dealflowagent-logo-white-BtiUZq_y.webp)](/)

Sectors

Refer an Owner

[Valuation Guides](/valuation/guides)[Exit Planning](/exit-planning)[Blog](/blog)Book a Call[Careers](/careers)

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# Common Questions Answered 

Find answers to the most common questions about DealFlowAgent.com, our specialist advisory platform for business exits and acquisitions.

## For Sellers (Business Owners) 

### How does the process work?

### What does it cost to sell my business with Sage?

### How is my confidentiality protected?

### How is Sage different from a traditional business broker?

### What if a deal doesn't close?

### Do I owe a fee if I sell to a buyer I already knew?

## For Buyers (dealflowagent.com/sterling) 

### How much does it cost to use Sterling to find a business to acquire?

### How do I find acquisition opportunities?

### How does the matching process work?

### How do you ensure the quality of the businesses listed?

## AI Technology & Process

### How does your matching technology work?

### How accurate is the information provided?

### How should I verify the information provided?

## Still have questions?

Can't find the answer you're looking for? Please contact our friendly team.

[Contact Us](mailto:joe@dealflowagent.com)

Two minutes 

## Watch the intro from our founder, Joe

How DealFlowAgent runs a competitive, confidential sale process for building services, facilities management and healthcare business owners.

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## Latest announcements

[![Building & Facilities News names DealFlowAgent Company of the Month announcement cover](/assets/company-of-the-month-building-facilities-news-2026-Br7-aO4K.jpg)Company of the Month Building & Facilities News names DealFlowAgent Company of the Month The July 2026 feature on sector specialism, buyer relationships and what actually drives value for owners. ](/blog/company-of-the-month-building-facilities-news-2026)[![Martin Watson joins DealFlowAgent announcement cover](/__l5e/assets-v1/cb678acf-553d-43d7-85f3-82f6c174523b/martin-watson-joins-dealflowagent-cover.png)Senior Industry Advisor Martin Watson joins DealFlowAgent Chair of both the Fire Industry Association and the British Security Industry Association, after three decades in fire and security including Mitie. ](/blog/martin-watson-joins-dealflowagent-fire-security-advisory)[![Nick Barker joins as Industry Partner announcement cover](/__l5e/assets-v1/65c42b7f-b12d-46f7-b4e0-63df6f3383e6/fm-talent-partners-dealflowagent-cover.png)Industry Partner Nick Barker joins as Industry Partner Founder of FM Talent Partners, helping owners close key-person dependency gaps before a sale and connecting buyers with senior operators. ](/blog/valuation-gaps-key-person-dependency-fm-talent-partners)

[![DealFlowAgent](/assets/dealflowagent-logo-white-BtiUZq_y.webp)](/)

Specialist M&A advisory for Building Services, Facilities Management, and Healthcare business owners. Dedicated advisors, systematic buyer research, confidential process.

London HQ  · Battersea Power Station, SW11 8BZ

New York  · Manhattan, NY

### Building Services

-   [Fire Safety & Security](/fire-safety)
-   [HVAC & Heating](/hvac)
-   [Heat Pumps](/home-services/heat-pumps)
-   [Electricians](/home-services/electricians)
-   [CCTV](/home-services/cctv)
-   [Access Control](/home-services/access-control)
-   [Security Guarding](/home-services/security-guarding)
-   [Water Hygiene](/home-services/water-hygiene)
-   [Browse all 30+ sectors →](/home-services)

### Healthcare

-   [Dental Practices](/healthcare/dental)
-   [Care Homes](/healthcare/care-home)
-   [Veterinary](/healthcare/veterinary)
-   [Personal Care](/healthcare/personal-care)
-   [Podiatry](/healthcare/podiatry)
-   [Urgent Care](/healthcare/urgent-care)
-   [Dermatology](/healthcare/dermatology)
-   [Browse all healthcare →](/healthcare)

### Technology & Professional Services

-   [B2B SaaS & Technology](/technology)
-   [IT Managed Services](/technology/it-managed-services)
-   [Accounting Firms](/technology/accounting-firms)
-   [Law Firms](/technology/law-firms)
-   [Insurance Brokerage](/technology/insurance-brokerage)
-   [Digital Marketing Agencies](/technology/digital-marketing-agency)
-   [E-Commerce](/ecommerce)

### Sell Your Business

-   [AI M&A Marketplace](/marketplace)
-   [Buyer Intelligence](/buyer-match)
-   [Valuation Guides](/valuation/guides)
-   [Already Approached?](/already-approached)
-   [Live Mandates](/mandates)

### For Buyers

-   [Sterling: AI Deal Sourcing](/sterling)
-   [Buyer Match](/buyer-match)
-   [Buyer Registration](/buyside)
-   [Live Mandates](/mandates)
-   [All Listings](/for-sale)
-   [Featured Opportunities](/opportunities)

### Resources

-   [Blog & Insights](/blog)
-   [Valuation Guides](/valuation/guides)
-   [Exit Planning](/exit-planning)
-   [Exit Readiness](/exit-readiness)
-   [AI Automation Guide](/ai-automation-for-service-businesses)
-   [Comparisons](/comparisons)
-   [Case Studies](/case-studies)
-   [Media / Press](/media)
-   [FAQ](/faq)
-   [Sitemap](/sitemap)

### Company

-   [About Us](/about)
-   [Contact](/contact)
-   [Careers](/careers)
-   [Pricing](/pricing)

Building Services 

Healthcare 

Technology & Professional Services 

Sell Your Business 

For Buyers 

Resources 

Company 

Referral Programme 

### Earn introducer fees on every successful deal

Tailored programmes for sellers, buyers, advisors, and niche operators across building services, facilities management, and healthcare.

[Programme overview](/referral)

[→ Refer a Seller (Operators)](/referral/operators)[→ Refer a Buyer](/referral/buyers)[→ Advisor Referrals](/referral/advisors)[→ Embed the Valuation Widget](/partners/valuation-widget)[→ Building Services Referrals](/referral/operators)[→ Healthcare Referrals](/referral/operators)[→ Programme Overview](/referral)

### Locations

[London](/locations/london)· [Manchester](/locations/manchester)· [Birmingham](/locations/birmingham)· [South East](/locations/south-east)· [Florida](/locations/florida)· [Miami](/locations/miami) 

### Partnerships

[Advisor Partnership](/advisorpartner)· [Strategic Partnerships](/partnerships)· [Buyers (Building Services)](/buyers-home-building-services)· [Radio Partner](/radio) 

© 2026 DealFlowAgent. All rights reserved.

[Privacy Policy](/privacy)· [Terms of Service](/terms)· [Comparisons](/comparisons)· [Sitemap](/sitemap) 

[](https://www.linkedin.com/company/dealflowagent)[](https://twitter.com/dealflowagent)[](mailto:joe@dealflowagent.com)

DealFlowAgent provides M&A advisory services. Investment outcomes are not guaranteed. Past performance is not indicative of future results. All transactions are subject to due diligence and regulatory approval where applicable.

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