--- title: "How DealFlowAgent Works - A Simple Explainer" description: "A simple explanation of how our M&A advisory platform works for business owners and acquirers. Understand the process from valuation to completion in minutes." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "Organization", "@id": "https://www.dealflowagent.com/#organization", "name": "DealFlowAgent", "alternateName": "DealFlow Agent", "url": "https://www.dealflowagent.com", "logo": { "@type": "ImageObject", "url": "https://www.dealflowagent.com/media/a8c3dd54-ab81-40f5-995e-50fda69ec528.webp", "width": 512, "height": 512 }, "image": "https://www.dealflowagent.com/og-image.webp", "description": "DealFlowAgent is the leading specialist M&A advisor for building services and facilities management businesses, including fire and life safety, electrical, water hygiene and Legionella, lift and elevator maintenance, HVAC, plumbing and security, plus specialist healthcare clinics and care homes across the UK and US. £500K–£100M.", "foundingDate": "2024", "founders": [ { "@type": "Person", "name": "Joe Lewin", "jobTitle": "Founder & Managing Director" } ], "address": { "@type": "PostalAddress", "streetAddress": "Battersea Power Station", "addressLocality": "London", "addressCountry": "GB", "postalCode": "SW11" }, "contactPoint": [ { "@type": "ContactPoint", "telephone": "+44-20-7293-0327", "contactType": "sales", "availableLanguage": [ "English" ] }, { "@type": "ContactPoint", "email": "joe@dealflowagent.com", "contactType": "customer service" } ], "sameAs": [ "https://www.linkedin.com/company/dealflowagent", "https://twitter.com/dealflowagent" ], "areaServed": [ { "@type": "Country", "name": "United Kingdom" }, { "@type": "Country", "name": "United States" } ], "knowsAbout": [ "Mergers and Acquisitions", "Business Valuation", "Exit Planning", "M&A Advisory", "Business Sale", "Private Equity", "Building Services M&A", "Facilities Management M&A", "Fire and Life Safety M&A", "Electrical Contracting M&A", "Water Hygiene and Legionella Compliance M&A", "Lift and Elevator Maintenance M&A", "HVAC Business Sales", "Plumbing Business Sales", "Testing, Inspection and Certification M&A", "Healthcare Clinics and Care Home M&A" ], "slogan": "The specialist M&A advisor for building services, facilities management and healthcare." }, { "@context": "https://schema.org", "@type": "WebSite", "@id": "https://www.dealflowagent.com/#website", "url": "https://www.dealflowagent.com", "name": "DealFlowAgent", "description": "Specialist M&A advisory for building services, facilities management and healthcare business owners in the UK and USA", "publisher": { "@id": "https://www.dealflowagent.com/#organization" }, "potentialAction": { "@type": "SearchAction", "target": { "@type": "EntryPoint", "urlTemplate": "https://www.dealflowagent.com/blog?q={search_term_string}" }, "query-input": "required name=search_term_string" }, "inLanguage": "en" } ] --- [![DealFlowAgent](/assets/dealflowagent-logo-white-BtiUZq_y.webp)](/) Sectors Refer an Owner [Valuation Guides](/valuation/guides)[Exit Planning](/exit-planning)[Blog](/blog)Book a Confidential Call[Careers](/careers) [🇬🇧 +44 20 7293 0327](tel:+442072930327)| [🇺🇸 +1 (447) 837-9720](tel:+14478379720) [Whatsapp](https://wa.me/442072930327)[I'm an Owner](/valuation)[I'm a Buyer](/buyside) [](https://wa.me/442072930327)Book a Call # How It Works Sage prepares founders. Sterling builds buyer relationships. Together, they remember nuance at scale and create competitive tension that moves deals. Book a Confidential Call 22 Completed M&A Deals Since 2022 28000+ Acquirers In our relationship network 5 Weeks to First Offers 60% Conversion Rate Call to client ## The broken M&A experience ### Founders' pain "If your business makes under £20M, you won't get investment bank attention." "Marketplaces are noisy, brokers are expensive, and exclusivity often kills momentum." "Even good businesses get dragged through months of wasted diligence." ### Buyers' pain "Meanwhile, acquirers send out hundreds, often thousands, of cold emails a month." "They're forced to spray and pray emails to business owners: guessing who might be selling and which businesses are actually healthy." "Building real relationships and maintaining access to vital data as businesses evolve at that scale is almost impossible." ## Meet Sage and Sterling ### Sage Seller Coach - Works with founders planning an exit in 3 months or 3 years. - Coaches founders to build profitable, non founder dependent, buyer-ready companies. - Human-like coaching delivered via WhatsApp, email and voice. ### Sterling Buyer Builder - Builds real relationships with active acquirers via inbound and outbound calls. - Listens carefully. Understands intent, strategy, fit, budget and chemistry. - Makes warm, double opt-in introductions via email. ## Listen To Sage & Sterling In Action (it's worth the listen) ## A Vast, Underserved Market The M&A market is experiencing unprecedented growth, creating massive opportunities for innovation 3.2M ### Supply Side Opportunity 3.2 million business owners are currently 'up for sale.' The majority are not listed on a marketplace or working with an advisor or broker, representing a massive untapped opportunity. 66% ### The Baby Boomer Exit Wave 2 out of 3 baby boomer business owners don't have a formal exit plan in place, yet they fully intend to sell in order to retire. This demographic shift represents an unprecedented wave of M&A activity. 60% ### DIY Deal Prevalence Over 60% of the 130,000 small-cap M&A transactions that complete annually are done on a DIY basis, indicating massive demand for professional guidance and infrastructure. Exploding ### Buy-Side Explosion Never before has there been so much capital available, and the quantity of active business buyers has exploded. Local service firms represent a safe bet as acquirers can buy them on a low multiple and install AI systems to drive efficiency. ## The Platform in Motion Founder Sage Sterling Buyer AI agents remember nuance, track intent, and create trust at scale. ## Why Us? ### Our AI Prevents Common Deal-Killers Unrealistic price AI aligns expectations before LOI Messy financials Document checklist catches gaps early Customer concentration Flags dependency before diligence Founder dependency Prompts SOPs and training plans No real buyer budget Intent verification before intros Red-flag contracts Early Q&A escalation to human advisor Exclusivity abuse Milestone-based auto reminders Silent weeks AI nudges keep momentum Working capital surprise Educates on normalisation early Integration fear Drafts 90-day plan; buyers stay engaged ### Our Traction 0 Average weeks to mandate After first call 8 → 0 Calls to paying clients High conversion rate £0M Live offers £11M and $750K deals ## Inspired By Part of a new wave of AI-native professional infrastructure [Jack & Jill](https://jackandjill.ai)• [Haven](https://haven.com)• [Ofdeal](https://ofdeal.com) ## Our Team ### Joe Lewin Founder & CEO M&A advisor with extensive experience in deal-making and client management. Passionate about transforming the M&A experience through AI. ### Team Member Coming Soon Join our growing team of M&A and AI experts. ### Team Member Coming Soon Join our growing team of M&A and AI experts. ## Pricing ### Sage £120 + VAT/month Exit prep, accountability, and materials. ### Advisory Agreed in writing up front Founder-friendly, transparent, aligned with outcomes. ## Let's talk. We'll be honest if you're ready. If not, we'll tell you what to fix: and help you fix it. Book a Confidential Call Privacy-first. Double opt-in intros only. ## Latest announcements [![Building & Facilities News names DealFlowAgent Company of the Month announcement cover](/assets/company-of-the-month-building-facilities-news-2026-Br7-aO4K.jpg)Company of the Month Building & Facilities News names DealFlowAgent Company of the Month The July 2026 feature on sector specialism, buyer relationships and what actually drives value for owners. ](/blog/company-of-the-month-building-facilities-news-2026)[![Martin Watson joins DealFlowAgent announcement cover](/__l5e/assets-v1/cb678acf-553d-43d7-85f3-82f6c174523b/martin-watson-joins-dealflowagent-cover.png)Senior Industry Advisor Martin Watson joins DealFlowAgent Chair of both the Fire Industry Association and the British Security Industry Association, after three decades in fire and security including Mitie. ](/blog/martin-watson-joins-dealflowagent-fire-security-advisory)[![Nick Barker joins as Industry Partner announcement cover](/__l5e/assets-v1/65c42b7f-b12d-46f7-b4e0-63df6f3383e6/fm-talent-partners-dealflowagent-cover.png)Industry Partner Nick Barker joins as Industry Partner Founder of FM Talent Partners, helping owners close key-person dependency gaps before a sale and connecting buyers with senior operators. ](/blog/valuation-gaps-key-person-dependency-fm-talent-partners) [![DealFlowAgent](/assets/dealflowagent-logo-white-BtiUZq_y.webp)](/) Specialist M&A advisory for Building Services, Facilities Management, and Healthcare business owners. Dedicated advisors, systematic buyer research, confidential process. London HQ · Battersea Power Station, SW11 8BZ New York · Manhattan, NY ### Building Services - [Fire Safety & Security](/fire-safety) - [HVAC & Heating](/hvac) - [Heat Pumps](/home-services/heat-pumps) - [Electricians](/home-services/electricians) - [CCTV](/home-services/cctv) - [Access Control](/home-services/access-control) - [Security Guarding](/home-services/security-guarding) - [Water Hygiene](/home-services/water-hygiene) - [Browse all 30+ sectors →](/home-services) ### Healthcare - [Dental Practices](/healthcare/dental) - [Care Homes](/healthcare/care-home) - [Veterinary](/healthcare/veterinary) - [Personal Care](/healthcare/personal-care) - [Podiatry](/healthcare/podiatry) - [Urgent Care](/healthcare/urgent-care) - [Dermatology](/healthcare/dermatology) - [Browse all healthcare →](/healthcare) ### Technology & Professional Services - [B2B SaaS & Technology](/technology) - [IT Managed Services](/technology/it-managed-services) - [Accounting Firms](/technology/accounting-firms) - [Law Firms](/technology/law-firms) - [Insurance Brokerage](/technology/insurance-brokerage) - [Digital Marketing Agencies](/technology/digital-marketing-agency) - [E-Commerce](/ecommerce) ### Sell Your Business - [AI M&A Marketplace](/marketplace) - [Buyer Intelligence](/buyer-match) - [Valuation Guides](/valuation/guides) - [Already Approached?](/already-approached) - [Live Mandates](/mandates) ### For Buyers - [Sterling: AI Deal Sourcing](/sterling) - [Buyer Match](/buyer-match) - [Buyer Registration](/buyside) - [Live Mandates](/mandates) - [All Listings](/for-sale) - [Featured Opportunities](/opportunities) ### Resources - [Blog & Insights](/blog) - [Valuation Guides](/valuation/guides) - [Exit Planning](/exit-planning) - [Exit Readiness](/exit-readiness) - [AI Automation Guide](/ai-automation-for-service-businesses) - [Comparisons](/comparisons) - [Case Studies](/case-studies) - [Media / Press](/media) - [FAQ](/faq) - [Sitemap](/sitemap) ### Company - [About Us](/about) - [Contact](/contact) - [Careers](/careers) - [Pricing](/pricing) Building Services Healthcare Technology & Professional Services Sell Your Business For Buyers Resources Company Referral Programme ### Earn introducer fees on every successful deal Tailored programmes for sellers, buyers, advisors, and niche operators across building services, facilities management, and healthcare. [Programme overview](/referral) [→ Refer a Seller (Operators)](/referral/operators)[→ Refer a Buyer](/referral/buyers)[→ Advisor Referrals](/referral/advisors)[→ Embed the Valuation Widget](/partners/valuation-widget)[→ Building Services Referrals](/referral/operators)[→ Healthcare Referrals](/referral/operators)[→ Programme Overview](/referral) ### Locations [London](/locations/london)· [Manchester](/locations/manchester)· [Birmingham](/locations/birmingham)· [South East](/locations/south-east)· [Florida](/locations/florida)· [Miami](/locations/miami) ### Partnerships [Advisor Partnership](/advisorpartner)· [Strategic Partnerships](/partnerships)· [Buyers (Building Services)](/buyers-home-building-services)· [Radio Partner](/radio) © 2026 DealFlowAgent. All rights reserved. [Privacy Policy](/privacy)· [Terms of Service](/terms)· [Comparisons](/comparisons)· [Sitemap](/sitemap) [](https://www.linkedin.com/company/dealflowagent)[](https://twitter.com/dealflowagent)[](mailto:joe@dealflowagent.com) DealFlowAgent provides M&A advisory services. Investment outcomes are not guaranteed. Past performance is not indicative of future results. All transactions are subject to due diligence and regulatory approval where applicable. Menu Sectors Refer an Owner [Valuation Guides](/valuation/guides)[Exit Planning](/exit-planning)[Blog](/blog) Book a Confidential Call [Careers](/careers)[Message us on WhatsApp](https://wa.me/442072930327) [UK +44 20 7293 0327](tel:+442072930327)[US +1 (447) 837-9720](tel:+14478379720) [I'm an Owner](/valuation)[I'm a Buyer](/buyside)